Content Strategy
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Content Strategy skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Content Strategy over the 6 months to 19 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
19 May 2024
Same period 2023 Same period 2022
Rank 797 919 1113
Rank change year-on-year +122 +194 -299
Permanent jobs citing Content Strategy 110 41 116
As % of all permanent jobs advertised in the UK 0.11% 0.041% 0.072%
As % of the Processes & Methodologies category 0.13% 0.043% 0.075%
Number of salaries quoted 105 21 32
10th Percentile £31,250 £32,000 £28,500
25th Percentile £36,250 £35,333 £38,037
Median annual salary (50th Percentile) £47,500 £47,710 £59,670
Median % change year-on-year -0.44% -20.04% +49.18%
75th Percentile £60,741 £71,250 £64,063
90th Percentile - £73,750 £66,225
UK excluding London median annual salary £50,000 £47,710 £50,056
% change year-on-year +4.80% -4.69% +25.14%

All Process and Methodology Skills
UK

Content Strategy is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,150 95,114 154,445
As % of all permanent jobs advertised in the UK 85.20% 95.57% 95.77%
Number of salaries quoted 59,851 56,202 82,517
10th Percentile £29,079 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.43%

Content Strategy
Job Vacancy Trend

Job postings citing Content Strategy as a proportion of all IT jobs advertised.

Job vacancy trend for Content Strategy in the UK

Content Strategy
Salary Trend

3-month moving average salary quoted in jobs citing Content Strategy.

Salary trend for Content Strategy in the UK

Content Strategy
Salary Histogram

Salary distribution for jobs citing Content Strategy over the 6 months to 19 May 2024.

Salary histogram for Content Strategy in the UK

Content Strategy
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Strategy within the UK over the 6 months to 19 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +149 106 £50,000 - 72
Work from Home +129 78 £50,000 -22.71% 31
UK excluding London +62 78 £50,000 +4.80% 36
North of England +90 49 £57,965 - 14
North West +28 30 £50,000 - 6
London +107 29 £44,343 -22.21% 45
South East +7 13 £35,000 -54.84% 13
Midlands - 12 £37,500 - 3
Yorkshire - 12 £57,965 - 8
West Midlands - 11 £37,500 - 2
North East - 7 £57,965 -
South West -8 2 £47,500 +35.71% 2
East of England 0 1 £26,000 -45.50% 4
Scotland -74 1 £35,000 -0.94% 1
East Midlands - 1 £33,500 - 1

Content Strategy
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (17.27%) CMS
2 6 (5.45%) WordPress
3 1 (0.91%) Confluence
3 1 (0.91%) Drupal
Applications
1 8 (7.27%) Microsoft Office
2 6 (5.45%) Trello
3 5 (4.55%) Adobe Creative Suite
4 3 (2.73%) Microsoft Excel
5 1 (0.91%) Acrobat
5 1 (0.91%) InDesign
Business Applications
1 4 (3.64%) Magento
1 4 (3.64%) Shopify
Cloud Services
1 19 (17.27%) Google Analytics
2 3 (2.73%) Canva
2 3 (2.73%) Figma
2 3 (2.73%) MailChimp
3 1 (0.91%) Adobe Creative Cloud
3 1 (0.91%) GitHub
3 1 (0.91%) Google Ads
3 1 (0.91%) Miro
3 1 (0.91%) SaaS
Development Applications
1 6 (5.45%) JIRA
2 5 (4.55%) Git
General
1 51 (46.36%) Marketing
2 33 (30.00%) Social Skills
3 20 (18.18%) Inclusion and Diversity
4 12 (10.91%) Finance
5 10 (9.09%) Retail
6 7 (6.36%) Analytical Skills
6 7 (6.36%) Law
6 7 (6.36%) Legal
7 6 (5.45%) Multimedia
8 5 (4.55%) Documentation Skills
8 5 (4.55%) Games
8 5 (4.55%) Publishing
9 4 (3.64%) Advertising
9 4 (3.64%) Organisational Skills
10 3 (2.73%) Telecoms
11 2 (1.82%) Brand Awareness
12 1 (0.91%) Esports
12 1 (0.91%) Manufacturing
12 1 (0.91%) Public Sector
12 1 (0.91%) Tech for Good
Job Titles
1 47 (42.73%) Senior
2 36 (32.73%) Content Designer
2 36 (32.73%) Designer
3 34 (30.91%) Senior Content Designer
3 34 (30.91%) Senior Designer
4 13 (11.82%) Content Manager
5 7 (6.36%) Copywriter
6 5 (4.55%) Communications Officer
6 5 (4.55%) Content Strategist
6 5 (4.55%) Technical Writer
7 4 (3.64%) SEO Manager
8 3 (2.73%) Digital Strategist
8 3 (2.73%) Marketing Executive
8 3 (2.73%) Senior Communications Officer
9 2 (1.82%) Communications Manager
9 2 (1.82%) Digital Project Manager
9 2 (1.82%) Head of Content
9 2 (1.82%) Head of Design
9 2 (1.82%) Lead
9 2 (1.82%) Social Media Officer
Libraries, Frameworks & Software Standards
1 5 (4.55%) EDI
2 3 (2.73%) HTML
3 2 (1.82%) CSS
4 1 (0.91%) XML
Miscellaneous
1 34 (30.91%) Product Ownership
2 29 (26.36%) Social Media
3 18 (16.36%) Blog
4 13 (11.82%) Self-Motivation
5 9 (8.18%) Graphic Design
6 7 (6.36%) Onboarding
7 6 (5.45%) Management Information System
8 5 (4.55%) Video Editing
9 4 (3.64%) Taxonomies
10 3 (2.73%) Driving Licence
10 3 (2.73%) e-Learning
10 3 (2.73%) Photography
10 3 (2.73%) Team-Oriented Environment
11 2 (1.82%) Algorithms
11 2 (1.82%) Digital Media
11 2 (1.82%) Digital Signage
11 2 (1.82%) NHS
11 2 (1.82%) PMI
12 1 (0.91%) Analytical Mindset
Processes & Methodologies
1 41 (37.27%) Agile
2 37 (33.64%) SEO
3 36 (32.73%) Community of Practice
3 36 (32.73%) Mentoring
4 35 (31.82%) Coaching
5 34 (30.91%) Journey Map
5 34 (30.91%) User Stories
6 31 (28.18%) Analytics
7 21 (19.09%) User Experience
8 16 (14.55%) Content Management
9 13 (11.82%) Copywriting
10 12 (10.91%) Content Development
11 10 (9.09%) B2B
11 10 (9.09%) User-Centered Design (UCD)
12 9 (8.18%) Collaborative Working
12 9 (8.18%) Decision-Making
13 8 (7.27%) E-Commerce
13 8 (7.27%) Problem-Solving
13 8 (7.27%) Project Management
13 8 (7.27%) User Research
Programming Languages
1 5 (4.55%) Bash
2 1 (0.91%) JavaScript
2 1 (0.91%) sed
Qualifications
1 16 (14.55%) Degree
2 4 (3.64%) PhD
3 2 (1.82%) PMI Certification
3 2 (1.82%) Security Cleared
Quality Assurance & Compliance
1 8 (7.27%) Accessibility
Vendors
1 19 (17.27%) Google
2 13 (11.82%) Microsoft
3 7 (6.36%) Adobe
4 4 (3.64%) WooCommerce
5 2 (1.82%) Facebook
5 2 (1.82%) Instagram
5 2 (1.82%) TikTok
5 2 (1.82%) Twitter
6 1 (0.91%) Hootsuite