Content Writing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Content Writing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Content Writing over the 6 months to 28 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
28 May 2024
Same period 2023 Same period 2022
Rank 854 897 1156
Rank change year-on-year +43 +259 -276
Permanent jobs citing Content Writing 60 55 81
As % of all permanent jobs advertised in the UK 0.058% 0.056% 0.049%
As % of the Processes & Methodologies category 0.069% 0.059% 0.051%
Number of salaries quoted 47 10 26
10th Percentile £21,700 £25,500 £25,750
25th Percentile £26,250 £34,625 £35,250
Median annual salary (50th Percentile) £31,500 £50,000 £39,619
Median % change year-on-year -37.00% +26.20% -11.96%
75th Percentile £37,500 £65,938 £60,289
90th Percentile £38,750 £75,000 £69,375
UK excluding London median annual salary £31,500 £26,000 -
% change year-on-year +21.15% - -

All Process and Methodology Skills
UK

Content Writing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 86,445 93,025 160,114
As % of all permanent jobs advertised in the UK 84.24% 95.56% 95.90%
Number of salaries quoted 60,550 54,985 83,280
10th Percentile £29,250 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,000 £60,000
Median % change year-on-year -9.84% +1.67% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Content Writing
Job Vacancy Trend

Job postings citing Content Writing as a proportion of all IT jobs advertised.

Job vacancy trend for Content Writing in the UK

Content Writing
Salary Trend

3-month moving average salary quoted in jobs citing Content Writing.

Salary trend for Content Writing in the UK

Content Writing
Salary Histogram

Salary distribution for jobs citing Content Writing over the 6 months to 28 May 2024.

Salary histogram for Content Writing in the UK

Content Writing
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Writing within the UK over the 6 months to 28 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +74 54 £31,500 -37.00% 30
UK excluding London -11 44 £31,500 +21.15% 21
Work from Home +82 22 £32,500 -54.39% 20
North of England +60 15 £27,500 - 13
London +143 14 £42,358 -15.28% 5
South East - 13 £27,500 - 4
North West - 8 £26,750 - 7
Yorkshire - 7 £31,500 - 3
Midlands 0 6 £37,500 +20.97% 3
Scotland - 6 £32,500 - 1
West Midlands +14 5 £37,500 +20.97% 1
East of England -28 3 £31,500 - 1
South West -28 1 £37,500 +44.23%
East Midlands - 1 - - 2

Content Writing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (10.00%) CMS
2 5 (8.33%) WordPress
3 1 (1.67%) Confluence
Applications
1 8 (13.33%) Microsoft Office
2 5 (8.33%) Microsoft PowerPoint
3 3 (5.00%) Adobe Illustrator
3 3 (5.00%) Photoshop
4 1 (1.67%) Microsoft Excel
Business Applications
1 3 (5.00%) Shopify
Cloud Services
1 11 (18.33%) Google Analytics
2 3 (5.00%) Adobe Creative Cloud
2 3 (5.00%) Canva
2 3 (5.00%) Google Ads
3 2 (3.33%) SaaS
4 1 (1.67%) MailChimp
4 1 (1.67%) Miro
4 1 (1.67%) WhatsApp
Database & Business Intelligence
1 1 (1.67%) Metadata
Development Applications
1 2 (3.33%) JIRA
2 1 (1.67%) Git
General
1 49 (81.67%) Marketing
2 14 (23.33%) Finance
3 13 (21.67%) Advertising
4 10 (16.67%) Organisational Skills
4 10 (16.67%) Social Skills
5 9 (15.00%) French Language
5 9 (15.00%) Publishing
6 8 (13.33%) Banking
7 4 (6.67%) Law
7 4 (6.67%) Manufacturing
8 3 (5.00%) Billing
8 3 (5.00%) Telecoms
9 2 (3.33%) Back Office
10 1 (1.67%) Brand Awareness
10 1 (1.67%) Multimedia
10 1 (1.67%) Police
Job Titles
1 12 (20.00%) Content Manager
2 8 (13.33%) Copywriter
3 5 (8.33%) SEO Copywriter
4 4 (6.67%) C++ Software Engineer
4 4 (6.67%) Content Coordinator
4 4 (6.67%) Coordinator
4 4 (6.67%) Software Engineer
5 3 (5.00%) Developer
5 3 (5.00%) Front-End Developer (Client-Side Developer)
6 2 (3.33%) Bid Writer
6 2 (3.33%) Content Designer
6 2 (3.33%) Designer
6 2 (3.33%) Marketing Executive
6 2 (3.33%) Senior
7 1 (1.67%) Communications Officer
7 1 (1.67%) Creative Copywriter
7 1 (1.67%) Digital Content Manager
7 1 (1.67%) Documentation Author
7 1 (1.67%) Lead
7 1 (1.67%) Website Editor
Libraries, Frameworks & Software Standards
1 5 (8.33%) HTML
2 4 (6.67%) CSS
2 4 (6.67%) DirectX
2 4 (6.67%) OpenGL
2 4 (6.67%) WebGL
2 4 (6.67%) WPF
3 3 (5.00%) HTML5
Miscellaneous
1 32 (53.33%) Social Media
2 17 (28.33%) Blog
3 8 (13.33%) Algorithms
4 4 (6.67%) Video Editing
5 2 (3.33%) Animation
5 2 (3.33%) Graphic Design
6 1 (1.67%) Driving Licence
6 1 (1.67%) Podcast
6 1 (1.67%) Public Cloud
6 1 (1.67%) Wiki
Operating Systems
1 1 (1.67%) Linux
Processes & Methodologies
1 34 (56.67%) SEO
2 16 (26.67%) Copywriting
3 15 (25.00%) B2B
4 12 (20.00%) Analytics
4 12 (20.00%) Digital Marketing
4 12 (20.00%) Project Management
5 10 (16.67%) Business Strategy
6 9 (15.00%) Critical Thinking
7 8 (13.33%) B2C
7 8 (13.33%) Content Management
7 8 (13.33%) E-Commerce
7 8 (13.33%) Economics
7 8 (13.33%) Marketing Strategy
8 7 (11.67%) Content Strategy
8 7 (11.67%) Time Management
9 6 (10.00%) Thought Leadership
10 5 (8.33%) Content Development
10 5 (8.33%) Lead Generation
11 4 (6.67%) Infographics
11 4 (6.67%) User Experience
Programming Languages
1 4 (6.67%) C
1 4 (6.67%) C#
1 4 (6.67%) C++
Qualifications
1 23 (38.33%) Degree
Quality Assurance & Compliance
1 1 (1.67%) GDPR
Vendors
1 11 (18.33%) Google
2 6 (10.00%) Adobe
3 4 (6.67%) Progress
4 3 (5.00%) Twitter
5 2 (3.33%) Facebook
6 1 (1.67%) Hootsuite
6 1 (1.67%) YouTube