Copywriter Job Trends
Copywriter
UK
The median Copywriter salary in the UK is £26,000 per year, according to job vacancies posted during the 6 months leading to 23 October 2026.
The table below compares current salary benchmarking and summary statistics with the previous two years.
| 6 months to 23 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 829 | 651 | 739 |
| Rank change year-on-year | -178 | +88 | -6 |
| Permanent Copywriter jobs | 10 | 16 | 13 |
| As % of all permanent jobs in the UK | 0.008% | 0.032% | 0.019% |
| As % of the Job Titles category | 0.009% | 0.036% | 0.020% |
| Number of salaries quoted | 4 | 5 | 13 |
| 10th Percentile | - | £30,100 | - |
| 25th Percentile | - | £40,000 | £22,000 |
| Median annual salary (50th Percentile) | £26,000 | £55,000 | £24,000 |
| Median % change year-on-year | -52.73% | +129.17% | -34.69% |
| 75th Percentile | £27,000 | - | £28,750 |
| 90th Percentile | £28,800 | - | £30,000 |
| UK excluding London median annual salary | £26,000 | £23,500 | £23,000 |
| % change year-on-year | +10.64% | +2.17% | - |
All Permanent IT Job Roles
UK
For comparison with the information above, the following table provides summary statistics for all permanent IT job adverts matching a recognised job title. The table also shows what proportion of all permanent IT job adverts they make up.
| 6 months to 23 Oct 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Permanent job adverts in the UK matching a recognised job title | 111,319 | 44,214 | 65,925 |
| % of permanent job adverts matching a recognised job title | 92.21% | 89.77% | 95.38% |
| Number of salaries quoted | 75,105 | 26,119 | 37,592 |
| 10th Percentile | £30,500 | £28,128 | £31,250 |
| 25th Percentile | £41,250 | £35,000 | £41,592 |
| Median annual salary (50th Percentile) | £59,000 | £52,500 | £56,252 |
| Median % change year-on-year | +12.38% | -6.67% | -6.25% |
| 75th Percentile | £76,250 | £73,750 | £75,000 |
| 90th Percentile | £98,750 | £95,000 | £95,000 |
| UK excluding London median annual salary | £55,000 | £45,497 | £50,000 |
| % change year-on-year | +20.89% | -9.01% | -4.76% |
Copywriter Job Vacancy Trend
Historical trend showing the proportion of permanent Copywriter job postings relative to all permanent IT jobs advertised.
Copywriter Salary Trend
Salary distribution trend for Copywriter job vacancies in the UK.
Copywriter Top 5 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in Copywriter jobs within the UK over the 6 months to 23 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Job Ads Past 6 Months |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -155 | 9 | £26,000 | -52.73% | 4 |
| London | -91 | 5 | - | - | 4 |
| Midlands | -62 | 4 | £26,000 | - | |
| UK excluding London | -149 | 4 | £26,000 | +10.64% | |
| East Midlands | - | 4 | £26,000 | - |
Copywriter Skill Set Top 19 Co-Occurring Skills & Capabilities
For the 6 months to 23 October 2026, Copywriter job ads cited the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent Copywriter job ads.
| Rank | Skill | Share | Job Ads |
|---|---|---|---|
| 1 | Copywriting | 70.0% | 7 |
| 2 | B2B | 50.0% | 5 |
| 2 | SEO | 50.0% | 5 |
| 4 | Digital Strategy | 30.0% | 3 |
| 5 | Accessibility | 10.0% | 1 |
| 5 | AI | 10.0% | 1 |
| 5 | Analytics | 10.0% | 1 |
| 5 | CMS | 10.0% | 1 |
| 5 | Content Management | 10.0% | 1 |
| 5 | Content Marketing | 10.0% | 1 |
| 5 | CRM | 10.0% | 1 |
| 5 | Customer Acquisition | 10.0% | 1 |
| 5 | Customer Insight | 10.0% | 1 |
| 5 | Digital Marketing | 10.0% | 1 |
| 5 | Digital Transformation Programme | 10.0% | 1 |
| 5 | Dynamics 365 | 10.0% | 1 |
| 5 | Dynamics CRM | 10.0% | 1 |
| 5 | Stakeholder Management | 10.0% | 1 |
| 5 | User Experience | 10.0% | 1 |
Copywriter Skill Set Co-Occurring Skills & Capabilities by Category
The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.
Job Titles
| Rank | Job Title | Share | Job Ads |
|---|---|---|---|
| 1 | Creative Copywriter | 50.0% | 5 |
| 1 | Senior Copywriter | 50.0% | 5 |
| 3 | SEO Copywriter | 40.0% | 4 |
| 4 | Junior Copywriter | 30.0% | 3 |