Copywriter Job Trends

Copywriter
UK

The median Copywriter salary in the UK is £40,000 per year, according to job vacancies posted during the 6 months leading to 5 November 2025.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
5 Nov 2025
Same period 2024 Same period 2023
Rank 647 729 725
Rank change year-on-year +82 -4 +406
Permanent jobs requiring a Copywriter 17 10 4
As % of all permanent jobs in the UK 0.034% 0.015% 0.008%
As % of the Job Titles category 0.038% 0.016% 0.008%
Number of salaries quoted 7 10 4
10th Percentile £36,400 - £31,700
25th Percentile - - £32,375
Median annual salary (50th Percentile) £40,000 £22,000 £36,750
Median % change year-on-year +81.82% -40.14% -36.09%
75th Percentile £55,000 £29,688 £43,125
90th Percentile - £31,375 £48,750
UK excluding London median annual salary £32,000 £22,000 -
% change year-on-year +45.45% - -

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 45,096 64,445 50,460
% of permanent jobs with a recognized job title 90.10% 95.05% 95.49%
Number of salaries quoted 27,937 36,459 39,152
10th Percentile £28,250 £31,250 £31,500
25th Percentile £35,000 £42,094 £42,750
Median annual salary (50th Percentile) £52,500 £57,500 £60,000
Median % change year-on-year -8.70% -4.17% -
75th Percentile £73,750 £75,000 £80,000
90th Percentile £92,500 £95,000 £97,500
UK excluding London median annual salary £46,000 £50,000 £52,500
% change year-on-year -8.00% -4.76% -

Copywriter
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'Copywriter' in the job title relative to all permanent IT jobs advertised.

Copywriter job vacancy trend in the UK

Copywriter
Salary Trend

Salary distribution trend for Copywriter job vacancies in the UK.

Salary distribution trend for Copywriter job vacancies in the UK

Copywriter
Salary Histogram

Salary distribution for jobs citing Copywriter over the 6 months to 5 November 2025.

Salary histogram for Copywriter in the UK

Copywriter
Top 9 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Copywriter within the UK over the 6 months to 5 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +117 15 £40,000 +81.82% 1
London +61 11 £47,500 +11.76% 1
Work from Home - 9 £55,000 - 2
UK excluding London +74 4 £32,000 +45.45%
Midlands +48 2 - -
North of England +11 2 £32,000 +6.67%
West Midlands - 2 - -
North West +29 1 - -
Yorkshire +2 1 £32,000 +6.67%

Copywriter Skill Set
Top 22 Co-Occurring Skills & Capabilities

For the 6 months to 5 November 2025, Copywriter job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring Copywriter in the job title.

1 10 (58.82%) B2B
2 7 (41.18%) Fintech
3 6 (35.29%) AI
3 6 (35.29%) Chatbot
3 6 (35.29%) Conversational UI
3 6 (35.29%) Degree
3 6 (35.29%) PayPal
4 5 (29.41%) Content Writing
4 5 (29.41%) Copywriting
5 4 (23.53%) Thought Leadership
6 3 (17.65%) Content Marketing
6 3 (17.65%) Content Strategy
6 3 (17.65%) Deadline-Driven
6 3 (17.65%) Performance Metrics
6 3 (17.65%) SEO
6 3 (17.65%) Storytelling
7 1 (5.88%) Campaign Management
7 1 (5.88%) CRM
7 1 (5.88%) Digital Marketing
7 1 (5.88%) E-Commerce
7 1 (5.88%) Problem-Solving
7 1 (5.88%) Time Management

Copywriter Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 6 (35.29%) Chatbot
General
1 8 (47.06%) Marketing
2 3 (17.65%) Finance
3 1 (5.88%) Organisational Skills
3 1 (5.88%) Retail
Miscellaneous
1 4 (23.53%) Animation
2 3 (17.65%) Blog
Processes & Methodologies
1 10 (58.82%) B2B
2 7 (41.18%) Fintech
3 6 (35.29%) AI
3 6 (35.29%) Conversational UI
4 5 (29.41%) Content Writing
4 5 (29.41%) Copywriting
5 4 (23.53%) Thought Leadership
6 3 (17.65%) Content Marketing
6 3 (17.65%) Content Strategy
6 3 (17.65%) Deadline-Driven
6 3 (17.65%) Performance Metrics
6 3 (17.65%) SEO
6 3 (17.65%) Storytelling
7 1 (5.88%) Campaign Management
7 1 (5.88%) CRM
7 1 (5.88%) Digital Marketing
7 1 (5.88%) E-Commerce
7 1 (5.88%) Problem-Solving
7 1 (5.88%) Time Management
Qualifications
1 6 (35.29%) Degree
Vendors
1 6 (35.29%) PayPal