Copywriter
UK
The median Copywriter salary in the UK is £23,500 per year, according to job vacancies posted during the 6 months leading to 12 July 2025.
The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.
| 6 months to 12 Jul 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 720 | 870 | 894 |
| Rank change year-on-year | +150 | +24 | +392 |
| Permanent jobs requiring a Copywriter | 15 | 29 | 3 |
| As % of all permanent jobs advertised in the UK | 0.025% | 0.028% | 0.003% |
| As % of the Job Titles category | 0.028% | 0.030% | 0.004% |
| Number of salaries quoted | 2 | 28 | 3 |
| 10th Percentile | - | £22,000 | £31,550 |
| 25th Percentile | - | £23,250 | £32,000 |
| Median annual salary (50th Percentile) | £23,500 | £30,000 | £33,500 |
| Median % change year-on-year | -21.67% | -10.45% | -33.00% |
| 75th Percentile | - | £48,438 | £43,375 |
| 90th Percentile | - | £52,500 | £48,850 |
| UK excluding London median annual salary | £23,500 | £27,500 | - |
| % change year-on-year | -14.55% | - | - |
All Permanent IT Job Vacancies
UK
For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK with a recognized job title | 53,806 | 98,156 | 78,673 |
| % of permanent jobs with a recognized job title | 89.55% | 94.80% | 91.62% |
| Number of salaries quoted | 29,744 | 68,646 | 53,875 |
| 10th Percentile | £27,500 | £29,000 | £32,500 |
| 25th Percentile | £37,574 | £38,750 | £44,109 |
| Median annual salary (50th Percentile) | £55,000 | £52,500 | £60,000 |
| Median % change year-on-year | +4.76% | -12.50% | - |
| 75th Percentile | £73,708 | £70,000 | £80,000 |
| 90th Percentile | £95,000 | £90,000 | £100,000 |
| UK excluding London median annual salary | £50,000 | £50,000 | £53,000 |
| % change year-on-year | - | -5.66% | +4.00% |
Copywriter
Job Vacancy Trend
Job postings that featured Copywriter in the job title as a proportion of all IT jobs advertised.
Copywriter
Salary Trend
3-month moving average salary quoted in jobs citing Copywriter.
Copywriter
Top 9 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Copywriter within the UK over the 6 months to 12 July 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +136 | 15 | £23,500 | -21.67% | 7 |
| Work from Home | +92 | 10 | £23,500 | -53.00% | 1 |
| UK excluding London | +144 | 9 | £23,500 | -14.55% | 6 |
| London | +88 | 6 | - | - | 1 |
| South East | +77 | 5 | £23,500 | -34.72% | |
| Midlands | +73 | 3 | - | - | 5 |
| West Midlands | - | 3 | - | - | |
| North of England | +33 | 1 | - | - | |
| North West | +5 | 1 | - | - |
Copywriter Skill Set
Top 21 Co-occurring Skills and Capabilities
For the 6 months to 12 July 2025, Copywriter job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Copywriter in the job title.
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Copywriter Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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