Copywriting
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Copywriting skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Copywriting over the 6 months to 18 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
18 May 2024
Same period 2023 Same period 2022
Rank 770 937 1137
Rank change year-on-year +167 +200 -306
Permanent jobs citing Copywriting 120 40 107
As % of all permanent jobs advertised in the UK 0.12% 0.040% 0.067%
As % of the Processes & Methodologies category 0.14% 0.042% 0.070%
Number of salaries quoted 93 25 53
10th Percentile £26,250 £33,350 £26,250
25th Percentile £32,250 £40,000 £29,750
Median annual salary (50th Percentile) £37,500 £52,500 £40,000
Median % change year-on-year -28.57% +31.25% -
75th Percentile £46,000 £70,000 £50,000
90th Percentile £49,225 £88,750 £65,000
UK excluding London median annual salary £36,000 £68,000 £32,500
% change year-on-year -47.06% +109.23% -18.75%

All Process and Methodology Skills
UK

Copywriting is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,135 94,784 153,905
As % of all permanent jobs advertised in the UK 85.22% 95.58% 95.76%
Number of salaries quoted 59,872 55,911 82,488
10th Percentile £29,089 £34,000 £33,635
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Copywriting
Job Vacancy Trend

Job postings citing Copywriting as a proportion of all IT jobs advertised.

Job vacancy trend for Copywriting in the UK

Copywriting
Salary Trend

3-month moving average salary quoted in jobs citing Copywriting.

Salary trend for Copywriting in the UK

Copywriting
Salary Histogram

Salary distribution for jobs citing Copywriting over the 6 months to 18 May 2024.

Salary histogram for Copywriting in the UK

Copywriting
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Copywriting within the UK over the 6 months to 18 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +150 101 £35,000 -33.33% 129
Work from Home +125 57 £39,085 -25.55% 60
UK excluding London +11 55 £36,000 -47.06% 78
London +138 53 £39,500 -16.84% 61
North of England +66 20 £33,750 - 27
North West +15 16 £32,500 - 17
South East +5 11 £39,500 -41.91% 32
South West - 10 £36,250 - 3
Scotland - 8 £50,000 - 1
Yorkshire - 4 £35,000 - 11
East of England - 3 £25,500 - 11
East Midlands - 2 £27,750 - 7
Midlands - 2 £27,750 - 11
Wales - 1 £27,500 -

Copywriting
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (19.17%) CMS
2 10 (8.33%) WordPress
3 8 (6.67%) SharePoint
4 5 (4.17%) Drupal
5 1 (0.83%) Umbraco
Applications
1 17 (14.17%) Microsoft Excel
1 17 (14.17%) Microsoft Office
2 14 (11.67%) Microsoft PowerPoint
3 12 (10.00%) Photoshop
4 7 (5.83%) Adobe Illustrator
5 6 (5.00%) Adobe Creative Suite
6 4 (3.33%) Acrobat
6 4 (3.33%) Adobe Premiere
7 2 (1.67%) InDesign
Business Applications
1 4 (3.33%) Shopify
2 3 (2.50%) Dynamics CRM
3 1 (0.83%) Sprinklr
Cloud Services
1 11 (9.17%) Google Ads
2 10 (8.33%) Google Analytics
3 7 (5.83%) Canva
4 6 (5.00%) Adobe Creative Cloud
5 4 (3.33%) Amazon Ads
5 4 (3.33%) Microsoft 365
6 3 (2.50%) Figma
6 3 (2.50%) MailChimp
7 2 (1.67%) Squarespace
8 1 (0.83%) Facebook Ads
8 1 (0.83%) SaaS
Communications & Networking
1 1 (0.83%) Intranet
General
1 97 (80.83%) Marketing
2 49 (40.83%) Social Skills
3 31 (25.83%) Analytical Skills
4 30 (25.00%) Finance
5 20 (16.67%) Publishing
6 18 (15.00%) Organisational Skills
7 12 (10.00%) Pharmaceutical
8 11 (9.17%) Retail
9 9 (7.50%) French Language
10 8 (6.67%) Banking
10 8 (6.67%) Brand Awareness
10 8 (6.67%) Inclusion and Diversity
11 6 (5.00%) Advertising
11 6 (5.00%) Influencing Skills
12 4 (3.33%) Games
12 4 (3.33%) Legal
12 4 (3.33%) Public Sector
13 3 (2.50%) Law
13 3 (2.50%) Presentation Skills
13 3 (2.50%) Public Speaking
Job Titles
1 12 (10.00%) Project Manager
2 11 (9.17%) Coordinator
3 9 (7.50%) Content Manager
4 7 (5.83%) Copywriter
4 7 (5.83%) Senior
5 6 (5.00%) Communications Officer
6 5 (4.17%) Communications Manager
6 5 (4.17%) Graduate
6 5 (4.17%) Lead
6 5 (4.17%) PPC Manager
7 4 (3.33%) Graduate Sales Executive
7 4 (3.33%) Marketing Executive
7 4 (3.33%) Marketing Manager
7 4 (3.33%) Performance Manager
7 4 (3.33%) Sales Executive
7 4 (3.33%) SEO Manager
7 4 (3.33%) Social Media Manager
7 4 (3.33%) Technical Writer
8 3 (2.50%) Campaign Manager
8 3 (2.50%) Head of Communications
Libraries, Frameworks & Software Standards
1 11 (9.17%) CSS
1 11 (9.17%) HTML
2 4 (3.33%) JSON
2 4 (3.33%) Swagger
3 3 (2.50%) HTML5
Miscellaneous
1 59 (49.17%) Social Media
2 27 (22.50%) Blog
3 8 (6.67%) Self-Motivation
4 6 (5.00%) Video Editing
5 4 (3.33%) Data Structures
5 4 (3.33%) Graphic Design
5 4 (3.33%) Media Streaming
6 3 (2.50%) Onboarding
6 3 (2.50%) Photography
6 3 (2.50%) Product Ownership
6 3 (2.50%) Team-Oriented Environment
7 2 (1.67%) Algorithms
7 2 (1.67%) Digital Media
8 1 (0.83%) Blockchain
8 1 (0.83%) Management Information System
8 1 (0.83%) Renewable Energy
8 1 (0.83%) Web3
Operating Systems
1 3 (2.50%) Mac OS
Processes & Methodologies
1 28 (23.33%) SEO
2 26 (21.67%) Digital Marketing
3 24 (20.00%) Content Management
4 22 (18.33%) Analytics
5 21 (17.50%) CRM
5 21 (17.50%) Project Management
6 20 (16.67%) Budget Management
6 20 (16.67%) Email Marketing
7 17 (14.17%) Project Delivery
8 16 (13.33%) Content Writing
9 15 (12.50%) B2B
10 13 (10.83%) Content Strategy
11 12 (10.00%) Business Intelligence
11 12 (10.00%) Project Planning
12 9 (7.50%) Coaching
12 9 (7.50%) Creative Thinking
12 9 (7.50%) Pay per click
12 9 (7.50%) Problem-Solving
13 8 (6.67%) Collaborative Working
13 8 (6.67%) Critical Thinking
Qualifications
1 21 (17.50%) Degree
2 2 (1.67%) Security Cleared
3 1 (0.83%) DBS Check
3 1 (0.83%) Postgraduate
Quality Assurance & Compliance
1 9 (7.50%) Accessibility
2 3 (2.50%) Actionable Recommendations
3 1 (0.83%) GDPR
Vendors
1 28 (23.33%) Microsoft
2 21 (17.50%) Adobe
3 14 (11.67%) Google
4 9 (7.50%) TikTok
4 9 (7.50%) Twitter
5 8 (6.67%) Facebook
6 7 (5.83%) Instagram
7 5 (4.17%) YouTube
8 3 (2.50%) Apple
9 1 (0.83%) HubSpot
9 1 (0.83%) Marketo
9 1 (0.83%) Snapchat