CRM Job Trends

Customer Relationship Management (CRM)
UK

The table below provides summary statistics and salary benchmarking for jobs requiring CRM skills. It covers permanent job vacancies from the 6 months leading up to 7 December 2025, with comparisons to the same periods in the previous two years.

6 months to
7 Dec 2025
Same period 2024 Same period 2023
Rank 45 79 110
Rank change year-on-year +34 +31 +2
Permanent jobs citing CRM 2,687 2,046 1,532
As % of all permanent jobs in the UK 4.76% 3.29% 3.04%
As % of the Processes & Methodologies category 5.67% 3.80% 3.24%
Number of salaries quoted 1,590 1,090 1,253
10th Percentile £26,875 £30,000 £31,250
25th Percentile £30,500 £36,250 £42,500
Median annual salary (50th Percentile) £45,000 £55,000 £55,000
Median % change year-on-year -18.18% - -4.35%
75th Percentile £65,188 £75,938 £71,250
90th Percentile £82,500 £95,000 £85,000
UK excluding London median annual salary £40,000 £45,000 £50,000
% change year-on-year -11.11% -10.00% -

All Process and Methodology Skills
UK

CRM falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 47,424 53,892 47,309
As % of all permanent jobs advertised in the UK 84.09% 86.75% 93.74%
Number of salaries quoted 28,060 28,022 36,472
10th Percentile £28,250 £35,000 £32,500
25th Percentile £36,250 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -0.83%
75th Percentile £75,000 £80,000 £80,000
90th Percentile £95,000 £98,750 £100,000
UK excluding London median annual salary £47,500 £55,000 £52,500
% change year-on-year -13.64% +4.76% -1.87%

CRM
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings citing CRM relative to all permanent IT jobs advertised.

CRM job vacancy trend in the UK

CRM
Salary Trend

Salary distribution trend for jobs in the UK citing CRM.

Salary distribution trend for jobs in the UK citing CRM

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 7 December 2025.

Salary histogram for CRM in the UK

CRM
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 7 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +35 2,364 £43,500 -20.91% 2,622
UK excluding London +40 1,841 £40,000 -11.11% 2,523
Work from Home +27 802 £45,000 -6.74% 1,593
North of England +37 620 £40,000 -5.88% 504
London +18 594 £57,500 -14.81% 391
Midlands +31 469 £39,000 -8.24% 512
Yorkshire +53 405 £43,500 -20.91% 211
South East +42 389 £37,500 -37.50% 718
West Midlands +23 290 £39,000 -8.24% 285
North West +33 196 £40,000 -6.98% 258
East Midlands +47 177 £35,500 -16.47% 206
East of England +29 146 £45,000 -21.74% 369
South West +44 120 £45,000 -2.70% 280
Scotland -20 41 £38,750 -35.42% 95
Northern Ireland +13 32 £37,750 - 29
Wales -5 32 £48,750 +50.00% 67
North East -28 19 £35,000 -6.67% 36

CRM
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 92 (3.42%) SharePoint
2 75 (2.79%) CMS
3 41 (1.53%) Microsoft Exchange
4 31 (1.15%) WordPress
5 24 (0.89%) IIS
6 12 (0.45%) Confluence
7 11 (0.41%) SugarCRM
8 8 (0.30%) Moodle
8 8 (0.30%) Umbraco
9 7 (0.26%) Apache
10 3 (0.11%) BizTalk Server
10 3 (0.11%) Drupal
10 3 (0.11%) Headless CMS
10 3 (0.11%) Oracle Coherence
10 3 (0.11%) Tomcat
11 2 (0.074%) Adobe Experience Manager
11 2 (0.074%) Apache Airflow
11 2 (0.074%) Apache Spark
11 2 (0.074%) Jupyter
12 1 (0.037%) Anypoint
Applications
1 480 (17.86%) Microsoft Excel
2 196 (7.29%) Microsoft Office
3 45 (1.67%) Microsoft PowerPoint
4 24 (0.89%) Microsoft Project
5 18 (0.67%) Spreadsheet
6 14 (0.52%) Maya
7 13 (0.48%) InDesign
8 11 (0.41%) Adobe Creative Suite
9 10 (0.37%) Photoshop
10 9 (0.33%) MS Visio
11 8 (0.30%) Trello
12 5 (0.19%) Adobe Premiere
12 5 (0.19%) Chatbot
12 5 (0.19%) EPLAN
13 4 (0.15%) Adobe Illustrator
13 4 (0.15%) PlantUML
14 3 (0.11%) Final Cut Pro
15 1 (0.037%) Acrobat
15 1 (0.037%) Adobe After Effects
15 1 (0.037%) GIMP
Business Applications
1 457 (17.01%) Dynamics CRM
2 72 (2.68%) Salesforce CRM
3 27 (1.00%) Shopify
4 18 (0.67%) NetSuite
5 16 (0.60%) Magento
6 13 (0.48%) Dynamics GP
7 11 (0.41%) Raiser’s Edge
8 10 (0.37%) SAP S/4HANA
8 10 (0.37%) Sprinklr
9 8 (0.30%) Adobe Campaign
9 8 (0.30%) SAP CX
10 5 (0.19%) Sage 200
11 4 (0.15%) Exchequer
11 4 (0.15%) Oracle Applications
11 4 (0.15%) Sage 50
12 3 (0.11%) Dynamics NAV
12 3 (0.11%) Payment Gateway
12 3 (0.11%) Sage CRM
12 3 (0.11%) Yoast SEO
13 2 (0.074%) SAP CO
Cloud Services
1 307 (11.43%) SaaS
2 296 (11.02%) Power Platform
3 272 (10.12%) Azure
4 259 (9.64%) Dynamics 365
5 217 (8.08%) Microsoft 365
6 91 (3.39%) Power Automate
7 90 (3.35%) PowerApps
8 77 (2.87%) Azure DevOps
9 72 (2.68%) AWS
10 46 (1.71%) Entra ID
11 41 (1.53%) Google Analytics
12 40 (1.49%) Microsoft Copilot
13 35 (1.30%) GCP
14 30 (1.12%) Azure Logic Apps
15 23 (0.86%) Boomi
16 22 (0.82%) Salesforce Commerce Cloud
17 20 (0.74%) Google Ads
17 20 (0.74%) OneDrive
17 20 (0.74%) Snowflake
18 18 (0.67%) GitHub
Communications & Networking
1 58 (2.16%) Internet
2 42 (1.56%) Remote Desktop
3 38 (1.41%) SMS
4 37 (1.38%) DNS
5 36 (1.34%) VoIP
6 32 (1.19%) DHCP
7 28 (1.04%) VPN
8 24 (0.89%) Unified Communications
9 20 (0.74%) Wireless
10 19 (0.71%) LAN
11 18 (0.67%) Broadband
11 18 (0.67%) Wi-Fi
12 13 (0.48%) PSTN
13 11 (0.41%) IP Telephony
13 11 (0.41%) TCP/IP
13 11 (0.41%) WAN
14 10 (0.37%) Firewall
15 8 (0.30%) SAN
16 7 (0.26%) Ethernet
16 7 (0.26%) SSL
Database & Business Intelligence
1 196 (7.29%) Power BI
2 92 (3.42%) SQL Server
3 59 (2.20%) Tableau
4 38 (1.41%) SQL Server Integration Services
5 35 (1.30%) Looker
6 31 (1.15%) Data Lake
7 29 (1.08%) Data Warehouse
8 25 (0.93%) SQL Server Reporting Services
9 16 (0.60%) Relational Database
10 14 (0.52%) Power Query
11 12 (0.45%) MySQL
12 9 (0.33%) BigQuery
13 8 (0.30%) Amazon Redshift
14 7 (0.26%) Metadata
14 7 (0.26%) RDBMS
14 7 (0.26%) SAP Data Services
15 6 (0.22%) Crystal Reports
15 6 (0.22%) GIS
15 6 (0.22%) Oracle Database
16 5 (0.19%) Big Data
Development Applications
1 70 (2.61%) JIRA
2 43 (1.60%) Git
3 25 (0.93%) Visual Studio
4 9 (0.33%) Postman
4 9 (0.33%) Selenium
5 7 (0.26%) ER Studio
6 5 (0.19%) Jenkins
7 4 (0.15%) Browser DevTools
7 4 (0.15%) GitLab
7 4 (0.15%) JMeter
7 4 (0.15%) SoapUI
8 3 (0.11%) Cucumber
8 3 (0.11%) LoadRunner
8 3 (0.11%) NUnit
8 3 (0.11%) Octopus Deploy
8 3 (0.11%) Snyk
8 3 (0.11%) SpecFlow
8 3 (0.11%) SQL Server Management Studio (SSMS)
8 3 (0.11%) TeamCity
9 2 (0.074%) Team Foundation Server
General
1 1,241 (46.19%) Social Skills
2 1,031 (38.37%) Marketing
3 489 (18.20%) Finance
4 423 (15.74%) Analytical Skills
5 382 (14.22%) Manufacturing
6 327 (12.17%) Electronics
7 226 (8.41%) Retail
8 198 (7.37%) Inclusion and Diversity
9 172 (6.40%) Organisational Skills
10 140 (5.21%) Presentation Skills
11 120 (4.47%) Telecoms
12 101 (3.76%) Legal
13 88 (3.28%) Law
14 69 (2.57%) Public Sector
15 64 (2.38%) Billing
16 57 (2.12%) Advertising
17 48 (1.79%) Influencing Skills
18 46 (1.71%) Banking
19 30 (1.12%) Back Office
19 30 (1.12%) Games
Job Titles
1 224 (8.34%) Lead
2 219 (8.15%) Senior
3 162 (6.03%) Developer
4 157 (5.84%) Analyst
5 134 (4.99%) Consultant
6 118 (4.39%) Sales Executive
7 115 (4.28%) Coordinator
8 106 (3.94%) Architect
9 93 (3.46%) Business Manager
10 91 (3.39%) Development Manager
11 87 (3.24%) Business Development Manager
12 85 (3.16%) Support Engineer
13 79 (2.94%) Account Manager
13 79 (2.94%) Technical Support
14 68 (2.53%) Administrator
15 62 (2.31%) Sales Manager
16 61 (2.27%) Support Specialist
17 57 (2.12%) Support Analyst
18 53 (1.97%) 2nd Line Support
19 52 (1.94%) Solutions Architect
Libraries, Frameworks & Software Standards
1 97 (3.61%) .NET
2 72 (2.68%) REST
3 61 (2.27%) HTML
4 51 (1.90%) CSS
5 50 (1.86%) SOAP
6 33 (1.23%) Web Services
7 20 (0.74%) EDI
7 20 (0.74%) Middleware
8 18 (0.67%) .NET Framework
8 18 (0.67%) JSON
9 17 (0.63%) RESTful
10 16 (0.60%) React
11 14 (0.52%) Lightning Web Components
12 11 (0.41%) LAMP
13 10 (0.37%) XML
14 8 (0.30%) GraphQL
15 7 (0.26%) Blazor
15 7 (0.26%) Node.js
15 7 (0.26%) OAuth
16 6 (0.22%) Entity Framework
Miscellaneous
1 350 (13.03%) Onboarding
2 242 (9.01%) Self-Motivation
3 143 (5.32%) Social Media
4 101 (3.76%) Management Information System
5 94 (3.50%) Analytical Mindset
6 81 (3.01%) Driving Licence
7 62 (2.31%) Enterprise Software
8 59 (2.20%) Product Ownership
8 59 (2.20%) Web Conferencing
9 42 (1.56%) Cloud Native
10 35 (1.30%) Blog
11 32 (1.19%) FMCG
11 32 (1.19%) Legacy Systems
12 31 (1.15%) Mobile App
13 22 (0.82%) Marketing Technology
14 19 (0.71%) Data Centre
15 16 (0.60%) Data Structures
15 16 (0.60%) NHS
16 15 (0.56%) IoT
17 14 (0.52%) EPoS
Operating Systems
1 75 (2.79%) Windows
2 28 (1.04%) Windows Server
3 20 (0.74%) Linux
4 14 (0.52%) Mac OS
5 12 (0.45%) Windows 10
6 5 (0.19%) Android
6 5 (0.19%) Apple iOS
7 2 (0.074%) Windows Server 2012
8 1 (0.037%) VMS
Processes & Methodologies
1 445 (16.56%) B2B
2 442 (16.45%) Problem-Solving
3 391 (14.55%) Line Management
4 382 (14.22%) Analytics
5 332 (12.36%) Business Development
5 332 (12.36%) Continuous Improvement
6 327 (12.17%) Data Entry
7 299 (11.13%) Supply Chain Management
8 289 (10.76%) Agile
9 288 (10.72%) Decision-Making
10 285 (10.61%) Customer Service
11 265 (9.86%) ERP
12 260 (9.68%) Customer Experience
13 236 (8.78%) Stakeholder Management
14 233 (8.67%) Business Intelligence
15 219 (8.15%) Project Management
16 205 (7.63%) Lead Generation
17 192 (7.15%) E-Commerce
18 188 (7.00%) Logistics
19 187 (6.96%) AI
Programming Languages
1 257 (9.56%) SQL
2 124 (4.61%) C#
3 95 (3.54%) JavaScript
4 63 (2.34%) Python
5 20 (0.74%) PHP
6 17 (0.63%) PowerShell
7 16 (0.60%) TypeScript
8 14 (0.52%) Apex Code
8 14 (0.52%) Java
9 9 (0.33%) Data Analysis Expressions
10 6 (0.22%) PL/SQL
10 6 (0.22%) R
10 6 (0.22%) T-SQL
11 5 (0.19%) Go
12 4 (0.15%) Ada
12 4 (0.15%) VB.NET
13 3 (0.11%) Bicep
13 3 (0.11%) VBA
14 2 (0.074%) Ruby
14 2 (0.074%) SOQL
Qualifications
1 767 (28.54%) Degree
2 101 (3.76%) DBS Check
3 48 (1.79%) Security Cleared
4 41 (1.53%) Master's Degree
5 35 (1.30%) Microsoft Certification
5 35 (1.30%) SC Cleared
6 27 (1.00%) Computer Science Degree
7 22 (0.82%) PMI Certification
8 17 (0.63%) HNC
9 16 (0.60%) PMP
10 13 (0.48%) BPSS Clearance
11 11 (0.41%) AAT
12 10 (0.37%) HND
13 9 (0.33%) MBA
13 9 (0.33%) Numerate Degree
14 6 (0.22%) Azure Certification
14 6 (0.22%) Network+ Certification
14 6 (0.22%) TOGAF Certification
15 5 (0.19%) ACCA
15 5 (0.19%) ISTQB
Quality Assurance & Compliance
1 155 (5.77%) GDPR
2 102 (3.80%) QA
3 56 (2.08%) SLA
4 46 (1.71%) Accessibility
5 42 (1.56%) Data Quality
6 20 (0.74%) ISO 9001
6 20 (0.74%) ISO/IEC 27001
7 13 (0.48%) Cyber Essentials
8 11 (0.41%) PMO
9 6 (0.22%) Cyber Essentials PLUS
9 6 (0.22%) IFRS
10 5 (0.19%) Actionable Recommendations
11 4 (0.15%) PERC
12 3 (0.11%) GRC
12 3 (0.11%) WCAG
13 2 (0.074%) GxP
13 2 (0.074%) NCSC
13 2 (0.074%) SOC 2
14 1 (0.037%) EMIR
14 1 (0.037%) ISO 22301
System Software
1 74 (2.75%) Active Directory
2 7 (0.26%) Firmware
2 7 (0.26%) VMware Infrastructure
3 5 (0.19%) Docker
4 4 (0.15%) VMware ESXi
5 3 (0.11%) vSphere
6 1 (0.037%) Virtual Servers
Systems Management
1 35 (1.30%) Microsoft Intune
2 14 (0.52%) Terraform
3 12 (0.45%) Autotask
4 8 (0.30%) Systems Management Server (SMS)
5 7 (0.26%) Kubernetes
6 4 (0.15%) Single Sign-On
7 3 (0.11%) Ansible
7 3 (0.11%) HP ALM
8 2 (0.074%) SCCM
Vendors
1 688 (25.60%) Microsoft
2 486 (18.09%) Salesforce
3 404 (15.04%) SAP
4 188 (7.00%) HubSpot
5 92 (3.42%) Google
6 91 (3.39%) Adobe
7 63 (2.34%) Oracle
8 59 (2.20%) Salesforce Marketing Cloud
9 52 (1.94%) Zoho
10 46 (1.71%) Cisco
11 37 (1.38%) ServiceNow
12 35 (1.30%) Dell
13 27 (1.00%) MuleSoft
14 24 (0.89%) Workday
15 23 (0.86%) Xero
16 21 (0.78%) HP
16 21 (0.78%) Sage
17 13 (0.48%) Apple
17 13 (0.48%) Pardot
18 11 (0.41%) Meraki