Customer Relationship Management (CRM)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 27 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
27 Apr 2024
Same period 2023 Same period 2022
Rank 81 113 155
Rank change year-on-year +32 +42 -31
Permanent jobs citing CRM 3,228 3,257 4,152
As % of all permanent jobs advertised in the UK 3.29% 3.11% 2.69%
As % of the Processes & Methodologies category 3.83% 3.25% 2.82%
Number of salaries quoted 2,387 2,031 2,687
10th Percentile £26,250 £35,483 £31,250
25th Percentile £35,000 £45,000 £41,250
Median annual salary (50th Percentile) £50,000 £57,500 £55,000
Median % change year-on-year -13.04% +4.55% +4.76%
75th Percentile £66,250 £77,500 £72,500
90th Percentile £82,500 £95,000 £90,000
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +11.11%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,305 100,095 147,310
As % of all permanent jobs advertised in the UK 85.99% 95.64% 95.57%
Number of salaries quoted 59,591 58,745 83,129
10th Percentile £29,000 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £62,000 £60,000
Median % change year-on-year -11.29% +3.33% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 27 April 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +39 2,883 £50,000 -13.04% 1,282
UK excluding London +44 2,152 £47,500 -9.52% 856
Work from Home +16 1,324 £54,048 -6.00% 568
London +20 864 £60,000 -7.69% 435
South East +24 626 £47,500 -5.00% 245
North of England +52 527 £47,500 -12.75% 219
Midlands +66 429 £40,000 -12.57% 168
North West +53 314 £47,500 -13.64% 137
West Midlands +67 306 £40,060 -10.98% 103
East of England +44 212 £47,500 -17.39% 81
South West +3 194 £50,000 +4.17% 114
Yorkshire +36 163 £45,000 -18.01% 64
Scotland -16 134 £50,000 -14.69% 44
East Midlands +39 121 £38,500 -14.44% 65
North East +39 53 £57,500 +25.68% 20
Wales 0 27 £57,500 +10.70% 20
Northern Ireland +7 6 £55,954 -12.57% 10
Channel Islands - 3 - -

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 214 (6.63%) SharePoint
2 126 (3.90%) CMS
3 60 (1.86%) Microsoft Exchange
4 58 (1.80%) IIS
5 49 (1.52%) Umbraco
6 46 (1.43%) Kentico
7 40 (1.24%) Headless CMS
8 36 (1.12%) Sitecore CMS
9 35 (1.08%) WordPress
10 23 (0.71%) Confluence
11 12 (0.37%) SAS
12 10 (0.31%) Oracle Workflow
13 9 (0.28%) Apache Spark
14 7 (0.22%) Appian
14 7 (0.22%) BizTalk Server
15 5 (0.15%) nginx
16 4 (0.12%) Apache
16 4 (0.12%) Blackberry Enterprise Server
16 4 (0.12%) Tomcat
17 3 (0.093%) Smallworld
Applications
1 295 (9.14%) Microsoft Office
2 237 (7.34%) Microsoft Excel
3 72 (2.23%) Microsoft PowerPoint
4 38 (1.18%) Spreadsheet
5 33 (1.02%) MS Visio
6 18 (0.56%) Trello
7 16 (0.50%) Photoshop
8 15 (0.46%) Microsoft Project
9 8 (0.25%) InDesign
10 5 (0.15%) Adobe Creative Suite
11 3 (0.093%) AutoCAD
11 3 (0.093%) Chatbot
11 3 (0.093%) SPSS
12 1 (0.031%) Notion
Business Applications
1 822 (25.46%) Dynamics CRM
2 149 (4.62%) Salesforce CRM
3 44 (1.36%) Dynamics NAV
4 39 (1.21%) NetSuite
5 38 (1.18%) Siebel CRM
6 26 (0.81%) Dynamics AX
7 24 (0.74%) PlanetPress Connect
8 22 (0.68%) SAP CRM
9 19 (0.59%) SAP S/4HANA
10 14 (0.43%) Adobe Campaign
10 14 (0.43%) NEC Housing
10 14 (0.43%) Raiser’s Edge
10 14 (0.43%) Sage 200
10 14 (0.43%) Shopify
11 13 (0.40%) SAP CX
12 12 (0.37%) SAP SD
13 10 (0.31%) Dynamics GP
14 9 (0.28%) SAP WM
15 8 (0.25%) Sage 50
16 7 (0.22%) Magento
Cloud Services
1 744 (23.05%) Azure
2 598 (18.53%) Dynamics 365
3 576 (17.84%) Power Platform
4 236 (7.31%) Entra ID
5 214 (6.63%) Power Automate
6 209 (6.47%) Microsoft 365
7 204 (6.32%) PowerApps
8 154 (4.77%) Azure DevOps
9 124 (3.84%) SaaS
10 116 (3.59%) AWS
11 43 (1.33%) Google Analytics
12 42 (1.30%) Serverless
13 40 (1.24%) Kontent
14 37 (1.15%) GCP
15 36 (1.12%) Salesforce Service Cloud
16 30 (0.93%) Azure Logic Apps
17 24 (0.74%) Azure Functions
18 20 (0.62%) OneDrive
18 20 (0.62%) Zapier
19 19 (0.59%) WhatsApp
Communications & Networking
1 218 (6.75%) Broadband
2 210 (6.51%) 5G
3 38 (1.18%) LAN
3 38 (1.18%) WAN
4 36 (1.12%) FTP
5 31 (0.96%) Wireless
6 28 (0.87%) HTTP
7 26 (0.81%) VoIP
8 24 (0.74%) Unified Communications
9 23 (0.71%) TCP/IP
10 21 (0.65%) DNS
11 19 (0.59%) SMS
12 18 (0.56%) Intranet
13 16 (0.50%) SAN
14 15 (0.46%) Remote Desktop
15 13 (0.40%) Network Security
16 12 (0.37%) DHCP
17 10 (0.31%) Firewall
18 9 (0.28%) Internet
18 9 (0.28%) Wi-Fi
Database & Business Intelligence
1 315 (9.76%) Power BI
2 239 (7.40%) SQL Server
3 77 (2.39%) Power Query
4 76 (2.35%) Data Warehouse
5 72 (2.23%) MySQL
6 70 (2.17%) SQL Server Reporting Services
7 67 (2.08%) SQL Server Integration Services
8 38 (1.18%) Data Lake
9 36 (1.12%) Tableau
10 30 (0.93%) Oracle BI EE
10 30 (0.93%) Siebel EIM
11 29 (0.90%) NoSQL
12 22 (0.68%) Azure SQL Database
13 21 (0.65%) Relational Database
14 20 (0.62%) GIS
15 18 (0.56%) PostgreSQL
16 16 (0.50%) Crystal Reports
17 13 (0.40%) DynamoDB
18 12 (0.37%) Big Data
18 12 (0.37%) SQL Server Analysis Services
Development Applications
1 139 (4.31%) JIRA
2 78 (2.42%) Git
3 38 (1.18%) SQL Server Management Studio (SSMS)
4 37 (1.15%) Visual Studio
5 18 (0.56%) Team Foundation Server
6 13 (0.40%) GitLab
7 8 (0.25%) Oracle APEX
8 6 (0.19%) Eclipse
9 4 (0.12%) Bitbucket
9 4 (0.12%) ESLint
9 4 (0.12%) IntelliJ
9 4 (0.12%) Jenkins
9 4 (0.12%) TeamCity
10 3 (0.093%) NUnit
10 3 (0.093%) Postman
10 3 (0.093%) SpecFlow
11 2 (0.062%) Hudson
11 2 (0.062%) MSTest
11 2 (0.062%) Oracle Forms
11 2 (0.062%) Selenium
General
1 1,024 (31.72%) Social Skills
2 658 (20.38%) Finance
3 625 (19.36%) Analytical Skills
4 577 (17.87%) Marketing
5 316 (9.79%) Inclusion and Diversity
6 200 (6.20%) Retail
7 152 (4.71%) Law
8 143 (4.43%) Public Sector
9 124 (3.84%) Manufacturing
9 124 (3.84%) Presentation Skills
10 122 (3.78%) Organisational Skills
11 96 (2.97%) Legal
12 94 (2.91%) Telecoms
13 47 (1.46%) Influencing Skills
14 43 (1.33%) Billing
15 38 (1.18%) Back Office
15 38 (1.18%) Publishing
16 36 (1.12%) Brand Awareness
17 34 (1.05%) Banking
18 32 (0.99%) Aerospace
Job Titles
1 512 (15.86%) Developer
2 495 (15.33%) Senior
3 341 (10.56%) Analyst
4 227 (7.03%) Business Manager
5 219 (6.78%) Consultant
6 211 (6.54%) Technical Specialist
7 210 (6.51%) Linux Specialist
8 205 (6.35%) Development Manager
9 199 (6.16%) Architect
10 193 (5.98%) Business Development Manager
11 187 (5.79%) Lead
12 172 (5.33%) Project Manager
13 129 (4.00%) Senior Data Warehouse Specialist
14 127 (3.93%) Senior Linux Specialist
14 127 (3.93%) Senior Technical Specialist
14 127 (3.93%) Senior Unix Technical Specialist
15 126 (3.90%) Senior Developer
16 117 (3.62%) Solutions Architect
17 100 (3.10%) Administrator
18 98 (3.04%) Support Analyst
Libraries, Frameworks & Software Standards
1 282 (8.74%) .NET
2 204 (6.32%) HTML
3 174 (5.39%) CSS
4 94 (2.91%) .NET Framework
5 92 (2.85%) React
6 91 (2.82%) .NET Core
7 82 (2.54%) Web Services
8 76 (2.35%) ASP.NET
9 71 (2.20%) REST
10 69 (2.14%) XML
11 59 (1.83%) JSON
12 52 (1.61%) ASP.NET MVC
12 52 (1.61%) RESTful
13 48 (1.49%) jQuery
13 48 (1.49%) Laravel
14 40 (1.24%) Next.js
14 40 (1.24%) Vue
15 36 (1.12%) HTML5 Canvas
15 36 (1.12%) Lightning Web Components
16 35 (1.08%) SOAP
Miscellaneous
1 307 (9.51%) Social Media
2 236 (7.31%) Self-Motivation
3 199 (6.16%) Management Information System
4 122 (3.78%) Driving Licence
5 109 (3.38%) Product Ownership
6 91 (2.82%) Enterprise Software
7 60 (1.86%) Onboarding
8 49 (1.52%) Low-Code
9 44 (1.36%) Replication
10 42 (1.30%) Mobile App
11 30 (0.93%) Virtual Team
12 28 (0.87%) Marketing Technology
13 25 (0.77%) Legacy Systems
14 24 (0.74%) Greenfield Project
15 22 (0.68%) Team-Oriented Environment
16 20 (0.62%) Housing Association
16 20 (0.62%) NHS
17 19 (0.59%) FMCG
17 19 (0.59%) Renewable Energy
18 18 (0.56%) Foreign Exchange (FX)
Operating Systems
1 258 (7.99%) Linux
2 212 (6.57%) Ubuntu
3 146 (4.52%) Windows
4 49 (1.52%) Windows Server
5 33 (1.02%) Windows 10
6 16 (0.50%) Android
7 14 (0.43%) Windows 7
8 9 (0.28%) Apple iOS
8 9 (0.28%) Windows Phone
9 5 (0.15%) Mac OS
10 4 (0.12%) Unix
10 4 (0.12%) Windows Server 2012
10 4 (0.12%) Windows Server 2019
11 2 (0.062%) AIX
11 2 (0.062%) Oracle Linux
11 2 (0.062%) Windows 8
11 2 (0.062%) Windows Server 2008
11 2 (0.062%) Windows Server 2016
Processes & Methodologies
1 611 (18.93%) Agile
2 558 (17.29%) Problem-Solving
3 452 (14.00%) Customer Service
4 432 (13.38%) ERP
5 395 (12.24%) Project Management
6 372 (11.52%) Business Intelligence
7 341 (10.56%) Business Development
8 316 (9.79%) Artificial Intelligence
9 300 (9.29%) DevOps
10 295 (9.14%) Cybersecurity
11 283 (8.77%) IT Strategy
12 238 (7.37%) Technology Strategy
13 218 (6.75%) Continuous Improvement
14 212 (6.57%) Analytics
15 207 (6.41%) Roadmaps
16 199 (6.16%) Project Delivery
17 191 (5.92%) Stakeholder Management
18 190 (5.89%) B2B
19 175 (5.42%) ITIL
20 167 (5.17%) Scrum
Programming Languages
1 497 (15.40%) SQL
2 323 (10.01%) JavaScript
3 297 (9.20%) C#
4 217 (6.72%) Bash
5 95 (2.94%) Python
6 86 (2.66%) PHP
6 86 (2.66%) T-SQL
7 67 (2.08%) Java
8 41 (1.27%) Apex Code
8 41 (1.27%) PowerShell
9 37 (1.15%) PL/SQL
10 27 (0.84%) TypeScript
11 24 (0.74%) C
11 24 (0.74%) R
12 13 (0.40%) VB.NET
13 9 (0.28%) Kotlin
14 8 (0.25%) Data Analysis Expressions
15 7 (0.22%) SOQL
16 5 (0.15%) ABAP
16 5 (0.15%) Formula Language
Qualifications
1 529 (16.39%) Degree
2 87 (2.70%) Computer Science Degree
3 69 (2.14%) Security Cleared
4 59 (1.83%) SC Cleared
5 49 (1.52%) Microsoft Certification
6 36 (1.12%) DBS Check
7 19 (0.59%) PMI Certification
8 17 (0.53%) PRINCE2 Practitioner
9 15 (0.46%) APMP
9 15 (0.46%) Master's Degree
10 14 (0.43%) HND
11 13 (0.40%) ITIL Certification
12 12 (0.37%) PMP
13 11 (0.34%) BPSS Clearance
14 9 (0.28%) Azure Certification
15 8 (0.25%) MCSE
16 7 (0.22%) Postgraduate
17 6 (0.19%) CCNA
17 6 (0.19%) HNC
17 6 (0.19%) SAP Certification
Quality Assurance & Compliance
1 122 (3.78%) QA
2 112 (3.47%) SLA
3 90 (2.79%) GDPR
4 51 (1.58%) Data Quality
5 43 (1.33%) Accessibility
6 31 (0.96%) PMO
7 25 (0.77%) ISO/IEC 27001
8 22 (0.68%) ISO 9001
9 13 (0.40%) Cyber Essentials
10 8 (0.25%) Actionable Recommendations
11 7 (0.22%) PCI DSS
12 4 (0.12%) COBIT
12 4 (0.12%) PSD2
13 3 (0.093%) ISO 14001
13 3 (0.093%) ISO 9000
13 3 (0.093%) PMBOK
14 2 (0.062%) Disclosure Scotland
14 2 (0.062%) NIST
15 1 (0.031%) GRC
15 1 (0.031%) ISO/IEC 17025
System Software
1 303 (9.39%) Active Directory
2 23 (0.71%) VMware Infrastructure
3 16 (0.50%) Docker
4 9 (0.28%) Hyper-V
4 9 (0.28%) Terminal Services
5 8 (0.25%) Firmware
6 7 (0.22%) vSphere
7 5 (0.15%) Virtual Machines
8 4 (0.12%) VMware ESXi
9 3 (0.093%) Virtual Servers
10 1 (0.031%) XenApp
Systems Management
1 220 (6.82%) Microsoft Intune
2 210 (6.51%) Jamf Pro
3 10 (0.31%) Active Directory Federation Services
4 9 (0.28%) AirWatch
5 8 (0.25%) Kubernetes
6 6 (0.19%) CloudHub
6 6 (0.19%) Systems Management Server (SMS)
7 5 (0.15%) Autotask
7 5 (0.15%) Rancher
8 4 (0.12%) Cacti
9 3 (0.093%) Galera Cluster
9 3 (0.093%) Single Sign-On
9 3 (0.093%) Terraform
9 3 (0.093%) vCenter Server
10 2 (0.062%) CASB
10 2 (0.062%) PaperCut
10 2 (0.062%) SCCM
11 1 (0.031%) Backup Exec
11 1 (0.031%) Core Impact
11 1 (0.031%) Oracle Identity Management
Vendors
1 1,386 (42.94%) Microsoft
2 442 (13.69%) Salesforce
3 210 (6.51%) CyberArk
3 210 (6.51%) Tanium
4 179 (5.55%) SAP
5 110 (3.41%) Oracle
6 91 (2.82%) Google
7 60 (1.86%) HubSpot
8 57 (1.77%) Adobe
9 40 (1.24%) Siebel
9 40 (1.24%) Sitecore
10 39 (1.21%) Sage
11 38 (1.18%) Cisco
12 36 (1.12%) Optimizely
13 28 (0.87%) Facebook
13 28 (0.87%) VMware
14 25 (0.77%) IFS
15 24 (0.74%) FNZ
16 21 (0.65%) Databricks
17 20 (0.62%) Fortinet