Digital Marketing Manager Jobs

Digital Marketing Manager
UK

The median Digital Marketing Manager salary in the UK is £40,000 per year according to job vacancies posted during the 6 months to 8 June 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
8 Jun 2024
Same period 2023 Same period 2022
Rank 896 897 1264
Rank change year-on-year +1 +367 -378
Permanent jobs requiring a Digital Marketing Manager 13 23 21
As % of all permanent jobs advertised in the UK 0.012% 0.025% 0.012%
As % of the Job Titles category 0.013% 0.027% 0.013%
Number of salaries quoted 10 18 18
10th Percentile £32,500 £37,325 £34,625
25th Percentile £37,500 £40,000 £45,313
Median annual salary (50th Percentile) £40,000 £43,750 £50,000
Median % change year-on-year -8.57% -12.50% +33.33%
75th Percentile £47,813 £65,750 £67,400
90th Percentile £60,500 £86,625 £75,750
UK excluding London median annual salary £40,000 £40,000 £47,500
% change year-on-year - -15.79% +31.03%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 102,593 85,161 165,180
% of permanent jobs with a recognized job title 94.87% 91.21% 95.99%
Number of salaries quoted 72,456 55,290 85,908
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,518 £45,000 £42,750
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £70,000 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,500 £50,500
% change year-on-year -6.54% +5.94% +6.32%

Digital Marketing Manager
Job Vacancy Trend

Job postings that featured Digital Marketing Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing Manager.

Salary trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Histogram

Salary distribution for jobs citing Digital Marketing Manager over the 6 months to 8 June 2024.

Salary histogram for Digital Marketing Manager in the UK

Digital Marketing Manager
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Manager within the UK over the 6 months to 8 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +7 13 £40,000 -29.82% 22
UK excluding London -37 12 £40,000 - 16
Work from Home +51 7 £40,000 - 12
North West - 4 £40,000 - 5
North of England - 4 £40,000 - 9
South East -4 3 - - 1
East Midlands - 3 £35,000 -
Midlands - 3 £35,000 - 3
London +62 1 £55,000 -4.35% 5
East of England -11 1 £47,500 +31.94%
South West -34 1 £45,000 +23.29% 2

Digital Marketing Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 8 June 2024, Digital Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Marketing Manager in the job title.

1 13 (100.00%) Marketing
1 13 (100.00%) Digital Marketing
2 8 (61.54%) Marketing Strategy
3 6 (46.15%) Pay per click
3 6 (46.15%) Advertising
3 6 (46.15%) SEO
4 5 (38.46%) B2B
4 5 (38.46%) Google
4 5 (38.46%) Google Ads
5 4 (30.77%) Line Management
5 4 (30.77%) Google Tag Manager
5 4 (30.77%) Facebook Ads
5 4 (30.77%) Paid Search
5 4 (30.77%) Microsoft
5 4 (30.77%) HTML
5 4 (30.77%) SQL
5 4 (30.77%) Microsoft Excel
5 4 (30.77%) Computer Science
5 4 (30.77%) Product Marketing
5 4 (30.77%) Facebook
5 4 (30.77%) Marketing Management
6 3 (23.08%) Creative Thinking
6 3 (23.08%) Strategic Thinking
7 2 (15.38%) Brand Awareness
7 2 (15.38%) Lead Generation
7 2 (15.38%) Social Media
7 2 (15.38%) Analytics
7 2 (15.38%) Email Marketing
7 2 (15.38%) Telecoms
8 1 (7.69%) Logistics

Digital Marketing Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (30.77%) Microsoft Excel
Cloud Services
1 5 (38.46%) Google Ads
2 4 (30.77%) Facebook Ads
2 4 (30.77%) Google Tag Manager
3 1 (7.69%) Google Analytics
3 1 (7.69%) Microsoft Advertising
General
1 13 (100.00%) Marketing
2 6 (46.15%) Advertising
3 2 (15.38%) Brand Awareness
3 2 (15.38%) Telecoms
4 1 (7.69%) Analytical Skills
4 1 (7.69%) Finance
Libraries, Frameworks & Software Standards
1 4 (30.77%) HTML
Miscellaneous
1 2 (15.38%) Social Media
2 1 (7.69%) Algorithms
Processes & Methodologies
1 13 (100.00%) Digital Marketing
2 8 (61.54%) Marketing Strategy
3 6 (46.15%) Pay per click
3 6 (46.15%) SEO
4 5 (38.46%) B2B
5 4 (30.77%) Computer Science
5 4 (30.77%) Line Management
5 4 (30.77%) Marketing Management
5 4 (30.77%) Paid Search
5 4 (30.77%) Product Marketing
6 3 (23.08%) Creative Thinking
6 3 (23.08%) Strategic Thinking
7 2 (15.38%) Analytics
7 2 (15.38%) Email Marketing
7 2 (15.38%) Lead Generation
8 1 (7.69%) Channel Management
8 1 (7.69%) Customer Acquisition
8 1 (7.69%) Performance Analysis
8 1 (7.69%) Re-Platforming
8 1 (7.69%) User Experience
Programming Languages
1 4 (30.77%) SQL
Vendors
1 5 (38.46%) Google
2 4 (30.77%) Facebook
2 4 (30.77%) Microsoft