Market Research
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Market Research skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Market Research over the 6 months to 14 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
14 May 2024
Same period 2023 Same period 2022
Rank 552 346 826
Rank change year-on-year -206 +480 -100
Permanent jobs citing Market Research 375 967 434
As % of all permanent jobs advertised in the UK 0.38% 0.96% 0.27%
As % of the Processes & Methodologies category 0.44% 1.01% 0.28%
Number of salaries quoted 220 75 200
10th Percentile £28,000 £45,000 £42,500
25th Percentile £34,500 £45,250 £47,500
Median annual salary (50th Percentile) £48,745 £52,500 £65,000
Median % change year-on-year -7.15% -19.23% +8.33%
75th Percentile £70,000 £68,750 £77,500
90th Percentile £87,500 £90,000 £95,000
UK excluding London median annual salary £37,500 £50,000 £55,000
% change year-on-year -25.00% -9.09% +10.00%

All Process and Methodology Skills
UK

Market Research is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,701 95,929 153,018
As % of all permanent jobs advertised in the UK 85.52% 95.60% 95.73%
Number of salaries quoted 59,701 56,502 82,944
10th Percentile £29,000 £34,000 £33,740
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Market Research
Job Vacancy Trend

Job postings citing Market Research as a proportion of all IT jobs advertised.

Job vacancy trend for Market Research in the UK

Market Research
Salary Trend

3-month moving average salary quoted in jobs citing Market Research.

Salary trend for Market Research in the UK

Market Research
Salary Histogram

Salary distribution for jobs citing Market Research over the 6 months to 14 May 2024.

Salary histogram for Market Research in the UK

Market Research
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Market Research within the UK over the 6 months to 14 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -154 327 £47,500 -9.52% 286
UK excluding London -233 245 £37,500 -25.00% 159
Work from Home -289 129 £47,500 -9.52% 127
London +7 119 £62,500 +19.05% 130
South East -31 98 £37,500 -25.00% 42
Scotland -98 38 £49,990 - 11
North of England -98 36 £41,500 -12.63% 44
South West -35 29 £45,000 +4.64% 17
Midlands -63 25 £32,750 -40.46% 23
North West -34 23 £35,000 -12.50% 26
East of England -33 19 £45,000 - 20
West Midlands -18 14 £32,675 -40.59% 11
Yorkshire +39 12 £50,000 +5.26% 16
East Midlands -63 11 £37,500 -31.82% 12
North East -59 1 £65,000 - 3

Market Research
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (1.60%) CMS
2 1 (0.27%) Apache
2 1 (0.27%) Apache Spark
Applications
1 43 (11.47%) Microsoft Excel
2 32 (8.53%) UserZoom
3 19 (5.07%) Microsoft Office
4 14 (3.73%) SPSS
5 12 (3.20%) Microsoft PowerPoint
6 9 (2.40%) Spreadsheet
7 3 (0.80%) Adobe Illustrator
7 3 (0.80%) InDesign
7 3 (0.80%) Photoshop
8 1 (0.27%) Adobe After Effects
8 1 (0.27%) Adobe Creative Suite
Business Applications
1 5 (1.33%) Distributed Ledger
1 5 (1.33%) Shopify
2 2 (0.53%) Salesforce CRM
3 1 (0.27%) Data Workbench
Cloud Services
1 35 (9.33%) SaaS
2 32 (8.53%) Figma
2 32 (8.53%) SurveyMonkey
3 23 (6.13%) Power Platform
4 13 (3.47%) Power Automate
5 9 (2.40%) Google Analytics
6 7 (1.87%) AWS
7 6 (1.60%) Azure
7 6 (1.60%) PowerApps
8 4 (1.07%) Amazon S3
8 4 (1.07%) Google Ads
9 3 (0.80%) Azure DevOps
9 3 (0.80%) PaaS
10 2 (0.53%) Cloud Computing
10 2 (0.53%) GitHub
10 2 (0.53%) GitHub Actions
10 2 (0.53%) Microsoft Advertising
11 1 (0.27%) Dynamics 365
11 1 (0.27%) Salesforce Sales Cloud
11 1 (0.27%) Smartsheet
Communications & Networking
1 30 (8.00%) 5G
1 30 (8.00%) Broadband
2 2 (0.53%) Unified Communications
2 2 (0.53%) VPLS
2 2 (0.53%) WAN
3 1 (0.27%) Intranet
Database & Business Intelligence
1 16 (4.27%) Power BI
1 16 (4.27%) Tableau
2 7 (1.87%) Data Mining
3 4 (1.07%) Amazon Athena
3 4 (1.07%) Amazon QuickSight
3 4 (1.07%) Amazon Redshift
3 4 (1.07%) Big Data
3 4 (1.07%) Data Warehouse
4 3 (0.80%) QualityStage
4 3 (0.80%) Relational Database
5 2 (0.53%) PostgreSQL
6 1 (0.27%) RDBMS
6 1 (0.27%) SQL Server
Development Applications
1 32 (8.53%) Jenkins
2 6 (1.60%) JIRA
3 5 (1.33%) Postman
4 2 (0.53%) Git
General
1 206 (54.93%) Marketing
2 186 (49.60%) Social Skills
3 148 (39.47%) Finance
4 144 (38.40%) Analytical Skills
5 85 (22.67%) Inclusion and Diversity
6 51 (13.60%) Law
7 43 (11.47%) Retail
8 34 (9.07%) Legal
9 23 (6.13%) Public Sector
10 17 (4.53%) Pharmaceutical
11 12 (3.20%) Organisational Skills
12 11 (2.93%) Telecoms
13 10 (2.67%) Advertising
14 9 (2.40%) French Language
15 8 (2.13%) Presentation Skills
16 6 (1.60%) Banking
17 5 (1.33%) Local Government
18 4 (1.07%) Automotive
18 4 (1.07%) Games
18 4 (1.07%) German Language
Job Titles
1 90 (24.00%) Product Manager
2 39 (10.40%) Analyst
3 32 (8.53%) Senior
3 32 (8.53%) User Experience Researcher
4 30 (8.00%) Product Owner
5 26 (6.93%) Development Manager
6 25 (6.67%) Business Development Manager
6 25 (6.67%) Business Manager
7 24 (6.40%) Senior Manager
8 23 (6.13%) Administrator
9 16 (4.27%) Lead
10 15 (4.00%) E-Commerce Administrator
10 15 (4.00%) Web Administrator
11 12 (3.20%) Data Analyst
12 10 (2.67%) Insight Analyst
12 10 (2.67%) Project Manager
13 8 (2.13%) Data Insight Analyst
13 8 (2.13%) Data Manager
13 8 (2.13%) Insight Data Analyst
13 8 (2.13%) Insight Manager
Libraries, Frameworks & Software Standards
1 19 (5.07%) CSS
1 19 (5.07%) HTML
2 9 (2.40%) Web Services
3 5 (1.33%) OpenID
3 5 (1.33%) Smart Contracts
4 3 (0.80%) .NET
4 3 (0.80%) jQuery
5 2 (0.53%) React
5 2 (0.53%) Vue
6 1 (0.27%) EDI
6 1 (0.27%) Pandas
Miscellaneous
1 48 (12.80%) Product Ownership
2 20 (5.33%) Algorithms
3 18 (4.80%) NHS
4 17 (4.53%) Blog
5 14 (3.73%) Social Media
6 13 (3.47%) Analytical Mindset
6 13 (3.47%) Data Structures
6 13 (3.47%) Life Science
7 12 (3.20%) Biopharmaceutical
8 10 (2.67%) Self-Motivation
9 9 (2.40%) FMCG
10 8 (2.13%) Mobile App
11 7 (1.87%) Robotics
12 5 (1.33%) Blockchain
12 5 (1.33%) Onboarding
13 4 (1.07%) Marketing Technology
13 4 (1.07%) Media Streaming
13 4 (1.07%) Reinsurance
14 3 (0.80%) CCTV
14 3 (0.80%) Management Information System
Operating Systems
1 5 (1.33%) Windows
2 3 (0.80%) Android
2 3 (0.80%) Apple iOS
3 2 (0.53%) Linux
4 1 (0.27%) Windows Vista
Processes & Methodologies
1 176 (46.93%) Roadmaps
2 138 (36.80%) Analytics
3 126 (33.60%) Agile
4 101 (26.93%) Product Management
5 98 (26.13%) Product Strategy
6 96 (25.60%) Product Roadmap
7 90 (24.00%) Strategic Roadmap
8 87 (23.20%) Problem-Solving
9 86 (22.93%) User Experience
10 80 (21.33%) Data Analytics
11 76 (20.27%) Product Vision
12 74 (19.73%) Mentoring
13 68 (18.13%) Product Requirements
14 67 (17.87%) Storytelling
15 62 (16.53%) Decision-Making
16 61 (16.27%) Project Management
17 59 (15.73%) Visualisation
18 58 (15.47%) Actionable Insight
18 58 (15.47%) Data Visualisation
19 57 (15.20%) User Stories
Programming Languages
1 46 (12.27%) SQL
2 18 (4.80%) Python
3 16 (4.27%) R
4 6 (1.60%) JavaScript
4 6 (1.60%) VBA
5 3 (0.80%) C#
6 2 (0.53%) TypeScript
7 1 (0.27%) Data Analysis Expressions
7 1 (0.27%) T-SQL
Qualifications
1 146 (38.93%) Degree
2 66 (17.60%) Master's Degree
3 56 (14.93%) MBA
4 11 (2.93%) PhD
5 10 (2.67%) CFA
5 10 (2.67%) CIMA
6 4 (1.07%) BPSS Clearance
6 4 (1.07%) DBS Check
7 2 (0.53%) Computer Science Degree
8 1 (0.27%) CCDP
8 1 (0.27%) CCNP
8 1 (0.27%) CCSP
8 1 (0.27%) CIPD
8 1 (0.27%) Cisco Certification
8 1 (0.27%) CSPO
8 1 (0.27%) ITIL Foundation Certificate
8 1 (0.27%) SC Cleared
8 1 (0.27%) Security Cleared
Quality Assurance & Compliance
1 36 (9.60%) Actionable Recommendations
2 17 (4.53%) QA
3 10 (2.67%) Data Quality
4 1 (0.27%) Accessibility
4 1 (0.27%) California Consumer Privacy Act
4 1 (0.27%) GDPR
4 1 (0.27%) GMP
4 1 (0.27%) ISO/IEC 27001
4 1 (0.27%) SOC 2
System Software
1 1 (0.27%) Docker
1 1 (0.27%) Firmware
Vendors
1 43 (11.47%) Microsoft
2 35 (9.33%) Qualtrics
3 30 (8.00%) Virgin Media
4 18 (4.80%) Salesforce
5 17 (4.53%) Google
6 6 (1.60%) YouTube
7 5 (1.33%) Adobe
8 4 (1.07%) Marketo
8 4 (1.07%) Mercator
9 3 (0.80%) comScore
9 3 (0.80%) HubSpot
10 2 (0.53%) Databricks
10 2 (0.53%) Panasonic
10 2 (0.53%) SAP
10 2 (0.53%) Xero
11 1 (0.27%) Ahrefs
11 1 (0.27%) Apple
11 1 (0.27%) Dataiku
11 1 (0.27%) Sawtooth Software