Online Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Online Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Online Marketing over the 6 months to 23 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
23 May 2024
Same period 2023 Same period 2022
Rank 875 924 1158
Rank change year-on-year +49 +234 -270
Permanent jobs citing Online Marketing 20 28 81
As % of all permanent jobs advertised in the UK 0.020% 0.028% 0.049%
As % of the Processes & Methodologies category 0.023% 0.030% 0.052%
Number of salaries quoted 19 15 32
10th Percentile £30,000 £33,600 £24,000
25th Percentile £31,250 £41,250 £24,250
Median annual salary (50th Percentile) £41,234 £50,000 £31,250
Median % change year-on-year -17.53% +60.00% -16.67%
75th Percentile £56,250 £53,750 £46,875
90th Percentile £69,000 £60,250 £59,500
UK excluding London median annual salary £41,234 £56,250 £30,000
% change year-on-year -26.70% +87.50% -11.27%

All Process and Methodology Skills
UK

Online Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,549 94,155 156,986
As % of all permanent jobs advertised in the UK 84.76% 95.59% 95.83%
Number of salaries quoted 60,063 55,401 82,663
10th Percentile £29,250 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,000 £60,000
Median % change year-on-year -9.84% +1.67% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.53%

Online Marketing
Job Vacancy Trend

Job postings citing Online Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Online Marketing in the UK

Online Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Online Marketing.

Salary trend for Online Marketing in the UK

Online Marketing
Salary Histogram

Salary distribution for jobs citing Online Marketing over the 6 months to 23 May 2024.

Salary histogram for Online Marketing in the UK

Online Marketing
Top 8 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Online Marketing within the UK over the 6 months to 23 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +89 20 £41,234 -17.53% 51
UK excluding London +11 13 £41,234 -26.70% 35
Work from Home +58 10 £41,234 -17.53% 23
London +108 7 £43,750 -12.50% 29
South East +9 5 £30,000 -25.00% 18
East of England +8 4 £39,500 -31.30% 2
North of England - 4 £41,234 - 8
North West - 4 £41,234 - 7

Online Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (25.00%) CMS
2 4 (20.00%) Microsoft Exchange
3 1 (5.00%) Adobe Experience Manager
3 1 (5.00%) EPiServer
3 1 (5.00%) Headless CMS
Applications
1 2 (10.00%) Photoshop
2 1 (5.00%) Adobe Premiere
2 1 (5.00%) InDesign
2 1 (5.00%) InVision
2 1 (5.00%) Microsoft Office
2 1 (5.00%) Microsoft PowerPoint
Business Applications
1 4 (20.00%) Dynamics CRM
2 1 (5.00%) Magento
2 1 (5.00%) Sprinklr
Cloud Services
1 4 (20.00%) SaaS
2 2 (10.00%) Google Analytics
2 2 (10.00%) Power Platform
3 1 (5.00%) Figma
3 1 (5.00%) Sprout Social
Database & Business Intelligence
1 3 (15.00%) Tableau
2 2 (10.00%) MySQL
2 2 (10.00%) Power BI
3 1 (5.00%) Mixpanel
General
1 20 (100.00%) Marketing
2 3 (15.00%) Social Skills
3 2 (10.00%) Analytical Skills
3 2 (10.00%) Billing
4 1 (5.00%) Advertising
4 1 (5.00%) Brand Awareness
4 1 (5.00%) Finance
4 1 (5.00%) Inclusion and Diversity
4 1 (5.00%) Organisational Skills
4 1 (5.00%) Presentation Skills
4 1 (5.00%) Publishing
Job Titles
1 5 (25.00%) Analyst
2 4 (20.00%) CRM Manager
3 3 (15.00%) Business Development Executive
3 3 (15.00%) Digital Analyst
3 3 (15.00%) Senior
4 2 (10.00%) Data Analyst
4 2 (10.00%) Digital Project Manager
4 2 (10.00%) Project Manager
4 2 (10.00%) Senior Analyst
4 2 (10.00%) Senior Data Analyst
4 2 (10.00%) Web Manager
4 2 (10.00%) Website Manager
5 1 (5.00%) Architect
5 1 (5.00%) Consultant
5 1 (5.00%) Head of Digital
5 1 (5.00%) Head of Digital Marketing
5 1 (5.00%) Head of Marketing
5 1 (5.00%) Senior Manager
5 1 (5.00%) Social Media Manager
5 1 (5.00%) User Experience Consultant
Libraries, Frameworks & Software Standards
1 5 (25.00%) CSS
1 5 (25.00%) HTML
2 1 (5.00%) Apache Felix
2 1 (5.00%) Apache Sling
2 1 (5.00%) HTML5
2 1 (5.00%) J2EE
2 1 (5.00%) MACH
2 1 (5.00%) OSGi
2 1 (5.00%) RESTful
2 1 (5.00%) Web Services
2 1 (5.00%) XML
Miscellaneous
1 4 (20.00%) Management Information System
2 3 (15.00%) Onboarding
2 3 (15.00%) Social Media
3 2 (10.00%) Digital Media
3 2 (10.00%) PMI
4 1 (5.00%) Blog
4 1 (5.00%) Client/Server
4 1 (5.00%) Distributed Systems
4 1 (5.00%) Enterprise Software
4 1 (5.00%) Marketing Technology
4 1 (5.00%) Self-Motivation
Processes & Methodologies
1 9 (45.00%) B2B
2 8 (40.00%) Analytics
2 8 (40.00%) Digital Marketing
3 7 (35.00%) User Experience
4 6 (30.00%) Customer Service
4 6 (30.00%) Problem-Solving
5 5 (25.00%) Agile
5 5 (25.00%) CRM
5 5 (25.00%) Data Protection
6 4 (20.00%) B2B Marketing
6 4 (20.00%) Budgeting and Forecasting
6 4 (20.00%) Business Process Mapping
6 4 (20.00%) Commercialisation
6 4 (20.00%) Culture Change
7 3 (15.00%) B2B Sales
7 3 (15.00%) Client Onboarding
7 3 (15.00%) Content Management
7 3 (15.00%) Decision-Making
7 3 (15.00%) Digital Analytics
7 3 (15.00%) Marketing Automation
Programming Languages
1 2 (10.00%) JavaScript
1 2 (10.00%) Python
1 2 (10.00%) R
2 1 (5.00%) Java
Qualifications
1 2 (10.00%) PMI Certification
2 1 (5.00%) Degree
Quality Assurance & Compliance
1 2 (10.00%) QA
Vendors
1 5 (25.00%) Salesforce
2 4 (20.00%) Google
3 2 (10.00%) Adobe
4 1 (5.00%) Marketo
4 1 (5.00%) Maxymiser
4 1 (5.00%) Microsoft
4 1 (5.00%) Optimizely
4 1 (5.00%) Pardot
4 1 (5.00%) Qubit