Product Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Product Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Product Marketing over the 6 months to 18 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
18 May 2024
Same period 2023 Same period 2022
Rank 822 858 966
Rank change year-on-year +36 +108 -183
Permanent jobs citing Product Marketing 68 119 279
As % of all permanent jobs advertised in the UK 0.068% 0.12% 0.17%
As % of the Processes & Methodologies category 0.080% 0.13% 0.18%
Number of salaries quoted 46 59 64
10th Percentile £36,750 £36,624 £42,750
25th Percentile £41,250 £40,375 £47,500
Median annual salary (50th Percentile) £62,500 £60,000 £67,500
Median % change year-on-year +4.17% -11.11% +27.72%
75th Percentile £95,000 £73,750 £80,313
90th Percentile £137,500 £87,500 £98,875
UK excluding London median annual salary £60,000 £60,000 £49,000
% change year-on-year - +22.45% +3.16%

All Process and Methodology Skills
UK

Product Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,135 94,784 153,905
As % of all permanent jobs advertised in the UK 85.22% 95.58% 95.76%
Number of salaries quoted 59,872 55,911 82,488
10th Percentile £29,089 £34,000 £33,635
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Product Marketing
Job Vacancy Trend

Job postings citing Product Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Product Marketing in the UK

Product Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Product Marketing.

Salary trend for Product Marketing in the UK

Product Marketing
Salary Histogram

Salary distribution for jobs citing Product Marketing over the 6 months to 18 May 2024.

Salary histogram for Product Marketing in the UK

Product Marketing
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Product Marketing within the UK over the 6 months to 18 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +41 58 £57,500 -4.17% 78
UK excluding London -5 50 £60,000 - 37
South West -5 22 £42,500 -10.53% 1
Work from Home +42 19 £52,500 -25.00% 39
London +42 13 £97,500 +62.50% 44
South East +2 11 £62,500 -10.71% 19
North of England +54 7 £55,000 +29.41% 8
North West +6 5 £55,000 +22.22% 7
West Midlands +10 4 £110,000 +158.82% 2
Midlands -12 4 £110,000 +158.82% 4
Scotland -60 3 £135,000 -
Yorkshire +84 2 £95,000 +123.53% 1
Wales - 2 £65,250 - 2
Northern Ireland - 1 £95,000 -

Product Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (5.88%) Oracle Application Server
2 2 (2.94%) CMS
Applications
1 3 (4.41%) Microsoft Excel
2 1 (1.47%) MS Visio
2 1 (1.47%) Spreadsheet
Cloud Services
1 6 (8.82%) Google Analytics
2 5 (7.35%) Power Platform
2 5 (7.35%) SaaS
3 4 (5.88%) Snowflake
4 3 (4.41%) Azure
5 2 (2.94%) Facebook Ads
5 2 (2.94%) Google Ads
5 2 (2.94%) Google Tag Manager
6 1 (1.47%) AWS
6 1 (1.47%) GCP
Communications & Networking
1 2 (2.94%) SD-WAN
1 2 (2.94%) WAN
2 1 (1.47%) 5G
2 1 (1.47%) Broadband
2 1 (1.47%) Firewall
2 1 (1.47%) GPON
2 1 (1.47%) LAN
2 1 (1.47%) MPLS
2 1 (1.47%) VoIP
2 1 (1.47%) Wi-Fi
2 1 (1.47%) Wireless
2 1 (1.47%) WLAN
2 1 (1.47%) ZigBee
Database & Business Intelligence
1 5 (7.35%) Power BI
1 5 (7.35%) Tableau
2 4 (5.88%) Data Warehouse
2 4 (5.88%) Oracle BI EE
2 4 (5.88%) Star Schema
3 1 (1.47%) Data Mining
3 1 (1.47%) Mixpanel
Development Applications
1 13 (19.12%) Visual Studio
2 1 (1.47%) JIRA
General
1 68 (100.00%) Marketing
2 19 (27.94%) Social Skills
3 18 (26.47%) Analytical Skills
4 7 (10.29%) Influencing Skills
5 6 (8.82%) Retail
6 5 (7.35%) Finance
7 4 (5.88%) Advertising
8 2 (2.94%) Aerospace
8 2 (2.94%) Automotive
8 2 (2.94%) Legal
8 2 (2.94%) Organisational Skills
9 1 (1.47%) Electronics
9 1 (1.47%) Telecoms
Job Titles
1 16 (23.53%) Senior
2 13 (19.12%) Senior Software Engineer
2 13 (19.12%) Software Engineer
3 12 (17.65%) Architect
4 11 (16.18%) Information Architect
5 10 (14.71%) Marketing Manager
5 10 (14.71%) Product Manager
6 6 (8.82%) Network Manager
6 6 (8.82%) Technical Manager
7 5 (7.35%) Analyst
8 4 (5.88%) Business Intelligence Analyst
9 2 (2.94%) Chief Technology Officer
9 2 (2.94%) Developer
9 2 (2.94%) Product Marketing Manager
9 2 (2.94%) Sales Director
9 2 (2.94%) Senior Manager
9 2 (2.94%) Senior Network Manager
9 2 (2.94%) Senior Product Manager
10 1 (1.47%) Operations Manager
10 1 (1.47%) Website Manager
Libraries, Frameworks & Software Standards
1 10 (14.71%) HTML
2 5 (7.35%) CSS
3 2 (2.94%) .NET
3 2 (2.94%) ASP.NET
3 2 (2.94%) ASP.NET MVC
3 2 (2.94%) ASP.NET Web API
3 2 (2.94%) Web Services
Miscellaneous
1 13 (19.12%) GNSS
2 7 (10.29%) Onboarding
3 4 (5.88%) Product Ownership
4 2 (2.94%) Handset
4 2 (2.94%) Management Information System
4 2 (2.94%) Social Media
4 2 (2.94%) Team-Oriented Environment
5 1 (1.47%) Algorithms
5 1 (1.47%) Data Structures
5 1 (1.47%) IoT
5 1 (1.47%) Marketing Technology
5 1 (1.47%) SWIFT Messaging Network
Operating Systems
1 13 (19.12%) Linux
Processes & Methodologies
1 33 (48.53%) B2B
2 15 (22.06%) Marketing Strategy
2 15 (22.06%) SDLC
3 14 (20.59%) Agile
3 14 (20.59%) Analytics
3 14 (20.59%) Computer Science
4 13 (19.12%) Configuration Management
4 13 (19.12%) Creative Thinking
4 13 (19.12%) Defect Tracking
4 13 (19.12%) Digital Signal Processing
4 13 (19.12%) Innovative Thinking
4 13 (19.12%) Multithreading
4 13 (19.12%) OO
4 13 (19.12%) Project Management
4 13 (19.12%) Requirements Analysis
4 13 (19.12%) Roadmaps
4 13 (19.12%) Signal Processing
4 13 (19.12%) Software Engineering
4 13 (19.12%) Validation
5 11 (16.18%) Workflow
Programming Languages
1 14 (20.59%) Python
2 13 (19.12%) Bash
2 13 (19.12%) C++
2 13 (19.12%) Perl
3 9 (13.24%) SQL
4 4 (5.88%) PHP
4 4 (5.88%) VBA
5 2 (2.94%) C#
5 2 (2.94%) JavaScript
Qualifications
1 22 (32.35%) Degree
2 1 (1.47%) CCNP
2 1 (1.47%) Cisco Certification
2 1 (1.47%) CWNA
2 1 (1.47%) HND
Quality Assurance & Compliance
1 13 (19.12%) PMO
2 4 (5.88%) Data Quality
3 3 (4.41%) QA
4 1 (1.47%) Accessibility
4 1 (1.47%) GDPR
4 1 (1.47%) PSD2
System Software
1 1 (1.47%) VMware Infrastructure
Vendors
1 9 (13.24%) Google
2 5 (7.35%) Microsoft
3 4 (5.88%) Oracle
4 2 (2.94%) Facebook
4 2 (2.94%) Optimizely
5 1 (1.47%) Aruba
5 1 (1.47%) Cisco
5 1 (1.47%) Ekahau
5 1 (1.47%) Fortinet
5 1 (1.47%) Juniper
5 1 (1.47%) Meraki
5 1 (1.47%) MikroTik
5 1 (1.47%) Nokia
5 1 (1.47%) Pardot
5 1 (1.47%) Ruckus Wireless
5 1 (1.47%) Salesforce
5 1 (1.47%) VMware