Sales Manager
UK

The median Sales Manager salary in the UK is £75,000 per year according to job vacancies posted during the 6 months to 20 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 786 924 1120
Rank change year-on-year +138 +196 -311
Permanent jobs requiring a Sales Manager 98 51 122
As % of all permanent jobs advertised in the UK 0.098% 0.051% 0.075%
As % of the Job Titles category 0.10% 0.056% 0.078%
Number of salaries quoted 80 44 58
10th Percentile £40,000 £45,000 £42,500
25th Percentile £55,000 £45,750 £50,000
Median annual salary (50th Percentile) £75,000 £60,000 £65,000
Median % change year-on-year +25.00% -7.69% +30.00%
75th Percentile £90,000 £81,563 £110,000
90th Percentile £122,500 £90,000 £137,500
UK excluding London median annual salary £75,000 £60,000 £65,000
% change year-on-year +25.00% -7.69% +75.68%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 94,627 91,047 156,403
% of permanent jobs with a recognized job title 94.71% 91.54% 96.08%
Number of salaries quoted 67,562 57,571 85,106
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £70,750 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Sales Manager
Job Vacancy Trend

Job postings that featured Sales Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Sales Manager in the UK

Sales Manager
Salary Trend

3-month moving average salary quoted in jobs citing Sales Manager.

Salary trend for Sales Manager in the UK

Sales Manager
Salary Histogram

Salary distribution for jobs citing Sales Manager over the 6 months to 20 May 2024.

Salary histogram for Sales Manager in the UK

Sales Manager
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Sales Manager within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +128 92 £75,000 +25.00% 377
UK excluding London +35 71 £75,000 +25.00% 303
South East +35 31 £75,000 +40.85% 98
Work from Home +96 29 £70,000 +47.37% 100
London +109 21 £75,000 +27.66% 104
North of England +54 20 £60,000 - 77
South West -6 18 £65,000 +62.50% 23
North West +8 11 £60,000 - 33
Yorkshire - 9 £30,000 - 32
Midlands -18 2 £52,500 -12.50% 50
West Midlands +2 1 £40,000 -33.33% 30
East Midlands -18 1 £65,000 -18.75% 20

Sales Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 20 May 2024, Sales Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Sales Manager in the job title.

1 46 (46.94%) Business Development
2 24 (24.49%) Social Skills
3 22 (22.45%) Marketing
4 17 (17.35%) Presentation Skills
5 16 (16.33%) Business Strategy
5 16 (16.33%) Customer Retention
6 15 (15.31%) Onboarding
6 15 (15.31%) Self-Motivation
6 15 (15.31%) Client Onboarding
7 14 (14.29%) Microsoft
7 14 (14.29%) Finance
7 14 (14.29%) SaaS
7 14 (14.29%) Coaching
8 13 (13.27%) Lead Generation
9 12 (12.24%) Cybersecurity
9 12 (12.24%) Public Sector
9 12 (12.24%) Telecoms
9 12 (12.24%) CRM
10 10 (10.20%) Degree
10 10 (10.20%) Banking
10 10 (10.20%) Driving Licence
11 9 (9.18%) Sage
12 8 (8.16%) E-Commerce
12 8 (8.16%) Retail
12 8 (8.16%) Network Security
13 7 (7.14%) B2B
13 7 (7.14%) Stakeholder Map
13 7 (7.14%) Strategic Thinking
13 7 (7.14%) Gamification
14 6 (6.12%) HubSpot

Sales Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 5 (5.10%) Microsoft Office
2 2 (2.04%) Microsoft Excel
2 2 (2.04%) Microsoft PowerPoint
Cloud Services
1 14 (14.29%) SaaS
Communications & Networking
1 8 (8.16%) Network Security
2 5 (5.10%) WebEx
3 1 (1.02%) 5G
3 1 (1.02%) Broadband
3 1 (1.02%) Internet
3 1 (1.02%) Wireless
Database & Business Intelligence
1 1 (1.02%) GIS
General
1 24 (24.49%) Social Skills
2 22 (22.45%) Marketing
3 17 (17.35%) Presentation Skills
4 14 (14.29%) Finance
5 12 (12.24%) Public Sector
5 12 (12.24%) Telecoms
6 10 (10.20%) Banking
7 8 (8.16%) Retail
8 6 (6.12%) Analytical Skills
9 3 (3.06%) Organisational Skills
9 3 (3.06%) Pharmaceutical
10 2 (2.04%) Local Government
10 2 (2.04%) Manufacturing
11 1 (1.02%) Advertising
11 1 (1.02%) Billing
11 1 (1.02%) French Language
11 1 (1.02%) German Language
11 1 (1.02%) Spanish Language
Miscellaneous
1 15 (15.31%) Onboarding
1 15 (15.31%) Self-Motivation
2 10 (10.20%) Driving Licence
3 6 (6.12%) Enterprise Software
4 3 (3.06%) iPad
5 1 (1.02%) Analytical Mindset
5 1 (1.02%) Data Centre
5 1 (1.02%) IoT
5 1 (1.02%) Life Science
5 1 (1.02%) Team-Oriented Environment
Processes & Methodologies
1 46 (46.94%) Business Development
2 16 (16.33%) Business Strategy
2 16 (16.33%) Customer Retention
3 15 (15.31%) Client Onboarding
4 14 (14.29%) Coaching
5 13 (13.27%) Lead Generation
6 12 (12.24%) CRM
6 12 (12.24%) Cybersecurity
7 8 (8.16%) E-Commerce
8 7 (7.14%) B2B
8 7 (7.14%) Gamification
8 7 (7.14%) Stakeholder Map
8 7 (7.14%) Strategic Thinking
9 6 (6.12%) Penetration Testing
10 5 (5.10%) Analytical Thinking
10 5 (5.10%) Collaborative Working
10 5 (5.10%) Continuous Improvement
10 5 (5.10%) Mentoring
10 5 (5.10%) Problem-Solving
10 5 (5.10%) Time Management
Qualifications
1 10 (10.20%) Degree
2 5 (5.10%) Master's Degree
Quality Assurance & Compliance
1 1 (1.02%) QA
Vendors
1 14 (14.29%) Microsoft
2 9 (9.18%) Sage
3 6 (6.12%) HubSpot
4 4 (4.08%) Salesforce
5 2 (2.04%) Apple
5 2 (2.04%) Google