Search Engine Optimisation Specialist (SEO Specialist)
UK
The median Search Engine Optimisation Specialist (SEO Specialist) salary in the UK is £32,500 per year according to job vacancies posted during the 6 months to 20 May 2024.
The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.
| 6 months to 20 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 866 | 965 | 1221 |
| Rank change year-on-year | +99 | +256 | -305 |
| Permanent jobs requiring an SEO Specialist | 18 | 10 | 21 |
| As % of all permanent jobs advertised in the UK | 0.018% | 0.010% | 0.013% |
| As % of the Job Titles category | 0.019% | 0.011% | 0.013% |
| Number of salaries quoted | 9 | 8 | 18 |
| 10th Percentile | - | £31,000 | - |
| 25th Percentile | £31,250 | £32,500 | £22,500 |
| Median annual salary (50th Percentile) | £32,500 | £35,000 | £29,000 |
| Median % change year-on-year | -7.14% | +20.69% | -17.14% |
| 75th Percentile | £38,750 | £37,500 | £35,000 |
| 90th Percentile | £40,500 | £39,000 | - |
| UK excluding London median annual salary | £32,500 | £35,000 | £30,000 |
| % change year-on-year | -7.14% | +16.67% | -14.29% |
All Permanent IT Job Vacancies
UK
The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.
| Permanent vacancies in the UK with a recognized job title | 94,627 | 91,047 | 156,403 |
| % of permanent jobs with a recognized job title | 94.71% | 91.54% | 96.08% |
| Number of salaries quoted | 67,562 | 57,571 | 85,106 |
| 10th Percentile | £28,500 | £32,500 | £32,500 |
| 25th Percentile | £38,500 | £45,000 | £42,500 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £70,750 | £80,000 | £78,750 |
| 90th Percentile | £90,000 | £100,000 | £95,000 |
| UK excluding London median annual salary | £50,000 | £53,000 | £50,000 |
| % change year-on-year | -5.66% | +6.00% | +5.26% |
SEO Specialist
Job Vacancy Trend
Job postings that featured SEO Specialist in the job title as a proportion of all IT jobs advertised.
SEO Specialist
Salary Trend
3-month moving average salary quoted in jobs citing SEO Specialist.
SEO Specialist
Salary Histogram
Salary distribution for jobs citing SEO Specialist over the 6 months to 20 May 2024.
SEO Specialist
Top 11 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO Specialist within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +100 | 18 | £32,500 | -18.75% | 12 |
| UK excluding London | 0 | 16 | £32,500 | -7.14% | 8 |
| South East | - | 9 | £32,500 | - | 4 |
| Work from Home | +82 | 5 | £37,500 | +7.14% | 8 |
| East of England | - | 3 | - | - | |
| London | +109 | 2 | £37,500 | - | 4 |
| North of England | - | 2 | - | - | 2 |
| North West | - | 2 | - | - | 2 |
| Midlands | -7 | 1 | £45,000 | +12.50% | 2 |
| South West | - | 1 | £35,000 | - | |
| West Midlands | - | 1 | £45,000 | - | 2 |
SEO Specialist Skill Set
Top 30 Co-occurring Skills and Capabilities
For the 6 months to 20 May 2024, SEO Specialist job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring SEO Specialist in the job title.
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SEO Specialist Skill Set
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: