Social Media
UK

The table below looks at the prevalence of the term Social Media in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 29 May 2024 with a comparison to the same period over the previous 2 years.

6 months to
29 May 2024
Same period 2023 Same period 2022
Rank 240 489 290
Rank change year-on-year +249 -199 +35
Permanent jobs citing Social Media 1,210 574 2,391
As % of all permanent jobs advertised in the UK 1.17% 0.59% 1.44%
As % of the Miscellaneous category 3.41% 1.38% 2.97%
Number of salaries quoted 794 305 939
10th Percentile £25,000 £29,600 £27,500
25th Percentile £29,000 £39,000 £38,000
Median annual salary (50th Percentile) £38,000 £45,000 £55,000
Median % change year-on-year -15.56% -18.18% +22.22%
75th Percentile £49,302 £75,000 £78,125
90th Percentile £65,000 £104,000 £87,500
UK excluding London median annual salary £36,500 £40,000 £50,000
% change year-on-year -8.75% -20.00% +53.85%

All Generic Skills
UK

Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for generic IT skills.

Permanent vacancies with a requirement for generic IT skills 35,507 41,619 80,468
As % of all permanent jobs advertised in the UK 34.38% 42.84% 48.30%
Number of salaries quoted 23,113 22,631 34,154
10th Percentile £28,000 £35,750 £34,500
25th Percentile £38,084 £46,350 £45,607
Median annual salary (50th Percentile) £55,000 £65,000 £62,500
Median % change year-on-year -15.38% +4.00% +4.17%
75th Percentile £75,000 £86,250 £83,750
90th Percentile £97,500 £110,000 £102,500
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +5.00%

Social Media
Job Vacancy Trend

Job postings citing Social Media as a proportion of all IT jobs advertised.

Job vacancy trend for Social Media in the UK

Social Media
Salary Trend

3-month moving average salary quoted in jobs citing Social Media.

Salary trend for Social Media in the UK

Social Media
Salary Histogram

Salary distribution for jobs citing Social Media over the 6 months to 29 May 2024.

Salary histogram for Social Media in the UK

Social Media
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the UK over the 6 months to 29 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +219 1,039 £38,000 -15.56% 569
UK excluding London +194 613 £36,500 -8.75% 394
Work from Home +236 593 £39,500 -28.38% 249
London +221 509 £40,000 -20.00% 180
South East +111 212 £35,000 -12.50% 94
North of England +59 136 £41,250 -36.54% 149
Midlands +57 92 £31,500 -25.88% 87
North West +46 78 £42,500 -39.29% 95
West Midlands +36 53 £30,000 -4.76% 38
Yorkshire +54 50 £40,250 -32.92% 44
East of England +26 50 £26,000 -5.45% 34
Scotland -41 44 £55,000 - 13
East Midlands +13 39 £38,500 - 50
Wales +36 34 £37,500 +6.38% 8
South West +1 34 £31,778 -9.21% 25
Northern Ireland - 11 £42,000 - 3
North East - 8 £37,250 - 11

Social Media
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 68 (5.62%) CMS
2 59 (4.88%) WordPress
3 10 (0.83%) SharePoint
4 8 (0.66%) Microsoft Exchange
5 5 (0.41%) Confluence
5 5 (0.41%) Drupal
6 4 (0.33%) Headless CMS
7 2 (0.17%) Apache Spark
8 1 (0.083%) Adobe Experience Manager
Applications
1 125 (10.33%) Microsoft Office
2 88 (7.27%) Microsoft Excel
3 82 (6.78%) Photoshop
4 75 (6.20%) Microsoft PowerPoint
5 59 (4.88%) Adobe Illustrator
6 53 (4.38%) Adobe Creative Suite
7 50 (4.13%) InDesign
8 30 (2.48%) Adobe Premiere
9 27 (2.23%) Adobe After Effects
10 14 (1.16%) Trello
11 8 (0.66%) Spreadsheet
12 4 (0.33%) Adobe XD
13 3 (0.25%) CapCut
13 3 (0.25%) Microsoft Project
13 3 (0.25%) Sketch
14 2 (0.17%) Avid Media Composer
14 2 (0.17%) CorelDRAW
15 1 (0.083%) CINEMA 4D
15 1 (0.083%) DaVinci Resolve
15 1 (0.083%) InVision
Business Applications
1 12 (0.99%) Dynamics CRM
1 12 (0.99%) Shopify
2 8 (0.66%) Magento
3 6 (0.50%) NEC Housing
4 3 (0.25%) Sage 200
4 3 (0.25%) Salesforce CRM
5 1 (0.083%) Sprinklr
5 1 (0.083%) WebTrends
Cloud Services
1 300 (24.79%) Azure
2 213 (17.60%) Entra ID
3 64 (5.29%) Google Analytics
4 38 (3.14%) Canva
5 30 (2.48%) Microsoft 365
6 29 (2.40%) dbt
7 28 (2.31%) SaaS
8 23 (1.90%) MailChimp
9 19 (1.57%) Google Ads
9 19 (1.57%) Power Platform
10 14 (1.16%) Adobe Creative Cloud
11 7 (0.58%) Asana
11 7 (0.58%) AWS
11 7 (0.58%) Google Data Studio
11 7 (0.58%) Google Docs
12 6 (0.50%) Google Sheets
12 6 (0.50%) Google Tag Manager
12 6 (0.50%) Google Workspace
12 6 (0.50%) Serverless
13 5 (0.41%) AWS CloudFormation
Communications & Networking
1 235 (19.42%) Broadband
2 210 (17.36%) 5G
3 20 (1.65%) Internet
4 15 (1.24%) Intranet
4 15 (1.24%) Wi-Fi
5 8 (0.66%) Unified Communications
6 7 (0.58%) VoIP
7 4 (0.33%) Peer-to-Peer Networking
8 3 (0.25%) DNS
9 2 (0.17%) SNA
10 1 (0.083%) DKIM
10 1 (0.083%) DMARC
10 1 (0.083%) ISDN
10 1 (0.083%) VPN
Database & Business Intelligence
1 43 (3.55%) SQL Server
2 15 (1.24%) Power BI
3 7 (0.58%) Azure SQL Database
4 6 (0.50%) SQL Server Integration Services
5 4 (0.33%) Data Warehouse
5 4 (0.33%) Power Query
6 3 (0.25%) Looker
6 3 (0.25%) Metadata
6 3 (0.25%) MySQL
6 3 (0.25%) QGIS
6 3 (0.25%) Tableau
7 2 (0.17%) Amazon Redshift
7 2 (0.17%) PostgreSQL
7 2 (0.17%) SQLite
8 1 (0.083%) Mixpanel
Development Applications
1 22 (1.82%) JIRA
2 7 (0.58%) Visual Studio
3 6 (0.50%) JMeter
3 6 (0.50%) JUnit
3 6 (0.50%) Selenium
3 6 (0.50%) WebDriver
4 2 (0.17%) Cypress.io
5 1 (0.083%) Dreamweaver
General
1 566 (46.78%) Marketing
2 352 (29.09%) Social Skills
3 321 (26.53%) Inclusion and Diversity
4 318 (26.28%) Analytical Skills
5 161 (13.31%) Finance
6 135 (11.16%) Advertising
7 104 (8.60%) Retail
8 94 (7.77%) Organisational Skills
9 67 (5.54%) German Language
10 59 (4.88%) Public Sector
11 50 (4.13%) Local Government
12 36 (2.98%) Publishing
13 29 (2.40%) Digital Economy
13 29 (2.40%) Legal
14 26 (2.15%) Brand Awareness
15 25 (2.07%) Games
15 25 (2.07%) Multimedia
16 23 (1.90%) Law
17 21 (1.74%) French Language
18 15 (1.24%) Presentation Skills
Job Titles
1 218 (18.02%) Senior
2 210 (17.36%) Linux Specialist
2 210 (17.36%) Technical Specialist
3 130 (10.74%) Senior Data Warehouse Specialist
4 127 (10.50%) Senior Linux Specialist
4 127 (10.50%) Senior Technical Specialist
4 127 (10.50%) Senior Unix Technical Specialist
5 84 (6.94%) Developer
6 80 (6.61%) Designer
7 63 (5.21%) .NET Developer
8 60 (4.96%) Graduate
9 54 (4.46%) Communications Manager
10 53 (4.38%) Social Media Developer
11 51 (4.21%) Graphic Designer
12 44 (3.64%) Analyst
13 35 (2.89%) Communications Officer
14 31 (2.56%) Coordinator
14 31 (2.56%) Lead
15 28 (2.31%) Senior Manager
16 27 (2.23%) Development Manager
Libraries, Frameworks & Software Standards
1 72 (5.95%) .NET
2 62 (5.12%) .NET Framework
2 62 (5.12%) ASP.NET Web API
2 62 (5.12%) Entity Framework
3 52 (4.30%) HTML
4 41 (3.39%) CSS
5 38 (3.14%) AngularJS
6 36 (2.98%) .NET Core
7 34 (2.81%) ASP.NET
7 34 (2.81%) ASP.NET MVC
8 33 (2.73%) Twitter Bootstrap
9 16 (1.32%) React
10 8 (0.66%) HTML5
11 5 (0.41%) AWS CDK
11 5 (0.41%) jQuery
11 5 (0.41%) Redux
12 4 (0.33%) JSON
12 4 (0.33%) Sass
12 4 (0.33%) Vue
12 4 (0.33%) Web Services
Miscellaneous
1 125 (10.33%) Blog
2 104 (8.60%) Self-Motivation
3 87 (7.19%) Photography
4 79 (6.53%) Graphic Design
5 58 (4.79%) Analytical Mindset
6 43 (3.55%) Onboarding
7 36 (2.98%) BBC
8 34 (2.81%) Driving Licence
9 29 (2.40%) Digital Media
9 29 (2.40%) Video Editing
10 20 (1.65%) Animation
11 15 (1.24%) Management Information System
12 13 (1.07%) NHS
13 12 (0.99%) Marketing Technology
14 10 (0.83%) e-Learning
14 10 (0.83%) Podcast
15 9 (0.74%) Algorithms
15 9 (0.74%) Motion Graphics
16 8 (0.66%) Security Operations Centre
17 7 (0.58%) Taxonomies
Operating Systems
1 210 (17.36%) Linux
1 210 (17.36%) Ubuntu
2 35 (2.89%) Windows
3 16 (1.32%) Android
3 16 (1.32%) Mac OS
4 12 (0.99%) Apple iOS
4 12 (0.99%) Windows 10
5 4 (0.33%) Mac OS X
5 4 (0.33%) Windows Vista
6 1 (0.083%) Windows Server
6 1 (0.083%) Windows Server 2003
Processes & Methodologies
1 306 (25.29%) CRM
2 254 (20.99%) Cybersecurity
3 230 (19.01%) Artificial Intelligence
4 210 (17.36%) IT Strategy
4 210 (17.36%) Technology Strategy
5 135 (11.16%) Analytics
6 131 (10.83%) Digital Marketing
7 113 (9.34%) Project Management
8 112 (9.26%) SEO
9 99 (8.18%) Agile
10 81 (6.69%) Customer Service
11 73 (6.03%) Line Management
11 73 (6.03%) User Experience
12 71 (5.87%) E-Commerce
13 67 (5.54%) B2B
13 67 (5.54%) Strategic Planning
14 64 (5.29%) Business Development
14 64 (5.29%) Problem-Solving
15 63 (5.21%) Decision-Making
15 63 (5.21%) Microservices
Programming Languages
1 210 (17.36%) Bash
2 73 (6.03%) JavaScript
3 60 (4.96%) C#
4 32 (2.64%) SQL
5 18 (1.49%) Python
6 9 (0.74%) T-SQL
7 8 (0.66%) TypeScript
8 7 (0.58%) Java
9 6 (0.50%) PL/SQL
10 4 (0.33%) PHP
10 4 (0.33%) R
11 3 (0.25%) VBA
12 1 (0.083%) Google Apps Script
12 1 (0.083%) PowerShell
Qualifications
1 220 (18.18%) Degree
2 84 (6.94%) DBS Check
3 12 (0.99%) Computer Science Degree
4 11 (0.91%) ACCA
4 11 (0.91%) CIMA
5 10 (0.83%) CCNA
5 10 (0.83%) CCNA CyberOps
5 10 (0.83%) CCNP
5 10 (0.83%) Cisco Certification
6 7 (0.58%) PRINCE2 Practitioner
6 7 (0.58%) Security Cleared
7 5 (0.41%) BPSS Clearance
8 4 (0.33%) Master's Degree
9 2 (0.17%) CISA
9 2 (0.17%) CRISC
9 2 (0.17%) ISACA
9 2 (0.17%) Postgraduate
9 2 (0.17%) SC Cleared
10 1 (0.083%) CISM
10 1 (0.083%) PMI Certification
Quality Assurance & Compliance
1 26 (2.15%) Accessibility
2 7 (0.58%) GDPR
3 6 (0.50%) QA
4 5 (0.41%) Actionable Recommendations
5 3 (0.25%) NIST
6 2 (0.17%) Disclosure Scotland
7 1 (0.083%) Cyber Essentials
7 1 (0.083%) ISO/IEC 27001
7 1 (0.083%) WCAG
System Software
1 219 (18.10%) Active Directory
2 3 (0.25%) Docker
Systems Management
1 211 (17.44%) Jamf Pro
1 211 (17.44%) Microsoft Intune
2 6 (0.50%) Terraform
3 4 (0.33%) Active Directory Federation Services
4 1 (0.083%) Core Impact
4 1 (0.083%) SCCM
4 1 (0.083%) Single Sign-On
Vendors
1 354 (29.26%) Microsoft
2 210 (17.36%) CyberArk
2 210 (17.36%) Tanium
3 136 (11.24%) Google
4 116 (9.59%) Adobe
5 108 (8.93%) Facebook
6 67 (5.54%) Instagram
7 48 (3.97%) Apple
8 45 (3.72%) Twitter
9 40 (3.31%) YouTube
10 36 (2.98%) Sony
10 36 (2.98%) Yahoo!
11 35 (2.89%) TikTok
12 28 (2.31%) SAP
13 25 (2.07%) Salesforce
14 13 (1.07%) Sage
15 11 (0.91%) CA
15 11 (0.91%) HubSpot
16 10 (0.83%) Ahrefs
16 10 (0.83%) Cisco