Web Analyst
UK

The median Web Analyst salary in the UK is £40,000 per year according to job vacancies posted during the 6 months to 18 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
18 May 2024
Same period 2023 Same period 2022
Rank 839 945 1162
Rank change year-on-year +106 +217 -282
Permanent jobs requiring a Web Analyst 51 32 82
As % of all permanent jobs advertised in the UK 0.051% 0.032% 0.051%
As % of the Job Titles category 0.054% 0.035% 0.053%
Number of salaries quoted 47 30 41
10th Percentile - £32,963 £31,250
25th Percentile £31,250 £35,750 £35,000
Median annual salary (50th Percentile) £40,000 £37,500 £45,308
Median % change year-on-year +6.67% -17.23% +29.45%
75th Percentile £45,375 £62,813 £57,250
90th Percentile £51,358 £67,500 £60,000
UK excluding London median annual salary £40,000 £36,500 £33,250
% change year-on-year +9.59% +9.77% -16.88%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 94,593 90,744 154,424
% of permanent jobs with a recognized job title 94.69% 91.51% 96.08%
Number of salaries quoted 67,603 57,335 84,442
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,521
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,000 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Web Analyst
Job Vacancy Trend

Job postings that featured Web Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Web Analyst in the UK

Web Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Web Analyst.

Salary trend for Web Analyst in the UK

Web Analyst
Salary Histogram

Salary distribution for jobs citing Web Analyst over the 6 months to 18 May 2024.

Salary histogram for Web Analyst in the UK

Web Analyst
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Web Analyst within the UK over the 6 months to 18 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +111 50 £40,000 +6.67% 10
UK excluding London -13 35 £40,000 +9.59% 8
North of England +68 18 £40,000 +39.13% 6
North West - 18 £40,000 - 6
London +113 16 £44,500 -31.54% 3
Work from Home +70 10 £35,000 -22.95% 4
Midlands - 10 £32,500 - 1
East Midlands - 7 £32,500 - 1
South West - 4 £35,000 -
West Midlands - 3 £32,500 -
East of England +5 2 £62,500 +47.06%
Scotland -65 1 - -

Web Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 18 May 2024, Web Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Web Analyst in the job title.

1 24 (47.06%) Analytics
2 22 (43.14%) Google
3 21 (41.18%) Marketing
4 20 (39.22%) Web Analytics
5 19 (37.25%) Google Analytics
6 15 (29.41%) Digital Marketing
7 14 (27.45%) SQL
8 10 (19.61%) Tag Management
9 9 (17.65%) Trend Analysis
10 8 (15.69%) CMS
11 7 (13.73%) SEO
11 7 (13.73%) HTML
11 7 (13.73%) CSS
11 7 (13.73%) Visualisation
11 7 (13.73%) Problem-Solving
12 6 (11.76%) Data Visualisation
12 6 (11.76%) Tableau
12 6 (11.76%) Google Tag Manager
12 6 (11.76%) CRM
13 5 (9.80%) E-Commerce
13 5 (9.80%) Business Intelligence
13 5 (9.80%) Local Government
13 5 (9.80%) User Experience
13 5 (9.80%) Analytical Skills
13 5 (9.80%) Digital Analytics
13 5 (9.80%) Looker
14 4 (7.84%) Conversion Rate Optimisation
14 4 (7.84%) Power Platform
14 4 (7.84%) Social Skills
14 4 (7.84%) Power BI

Web Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 8 (15.69%) CMS
Applications
1 2 (3.92%) Trello
Cloud Services
1 19 (37.25%) Google Analytics
2 6 (11.76%) Google Tag Manager
3 4 (7.84%) Power Platform
4 3 (5.88%) Siteimprove
5 2 (3.92%) Azure
5 2 (3.92%) Canva
5 2 (3.92%) GCP
5 2 (3.92%) Google Data Studio
6 1 (1.96%) SaaS
Communications & Networking
1 1 (1.96%) HTTP
1 1 (1.96%) HTTPS
Database & Business Intelligence
1 6 (11.76%) Tableau
2 5 (9.80%) Looker
3 4 (7.84%) Power BI
4 2 (3.92%) BigQuery
5 1 (1.96%) SQL Server
5 1 (1.96%) Tableau Desktop
Development Applications
1 4 (7.84%) JIRA
2 2 (3.92%) Visual Studio
3 1 (1.96%) Bugzilla
General
1 21 (41.18%) Marketing
2 5 (9.80%) Analytical Skills
2 5 (9.80%) Local Government
3 4 (7.84%) Social Skills
4 3 (5.88%) Finance
4 3 (5.88%) French Language
5 2 (3.92%) Financial Institution
5 2 (3.92%) Law
5 2 (3.92%) Retail
6 1 (1.96%) Influencing Skills
6 1 (1.96%) Presentation Skills
6 1 (1.96%) Public Sector
6 1 (1.96%) Publishing
Libraries, Frameworks & Software Standards
1 7 (13.73%) CSS
1 7 (13.73%) HTML
2 3 (5.88%) .NET
3 1 (1.96%) RESTful
Miscellaneous
1 2 (3.92%) Social Media
2 1 (1.96%) Analytical Mindset
2 1 (1.96%) Product Ownership
Processes & Methodologies
1 24 (47.06%) Analytics
2 20 (39.22%) Web Analytics
3 15 (29.41%) Digital Marketing
4 10 (19.61%) Tag Management
5 9 (17.65%) Trend Analysis
6 7 (13.73%) Problem-Solving
6 7 (13.73%) SEO
6 7 (13.73%) Visualisation
7 6 (11.76%) CRM
7 6 (11.76%) Data Visualisation
8 5 (9.80%) Business Intelligence
8 5 (9.80%) Digital Analytics
8 5 (9.80%) E-Commerce
8 5 (9.80%) User Experience
9 4 (7.84%) Agile
9 4 (7.84%) Conversion Rate Optimisation
10 3 (5.88%) Incident Management
11 2 (3.92%) Data Analysis
11 2 (3.92%) Migration
11 2 (3.92%) Project Management
Programming Languages
1 14 (27.45%) SQL
2 2 (3.92%) JavaScript
3 1 (1.96%) C#
3 1 (1.96%) VB
Quality Assurance & Compliance
1 3 (5.88%) SLA
2 1 (1.96%) Accessibility
2 1 (1.96%) QA
Systems Management
1 1 (1.96%) TeamSite
Vendors
1 22 (43.14%) Google
2 2 (3.92%) Adobe
2 2 (3.92%) Salesforce
3 1 (1.96%) Microsoft
3 1 (1.96%) MicroStrategy