The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Cambridge region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Advertising
Rank 34 32 51
Rank change year-on-year
-2 +19
Contract jobs citing Advertising 7 9 1
As % of all contract IT jobs located in Cambridge 2.08% 2.81% 0.22%
As % of the General category 10.14% 11.39% 0.93%
Number of daily rates quoted 7 5 1
Average daily rate
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of your Daily Rate
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£138 £425 £300
Average daily rate % change year-on-year
-67.64% +41.66%
UK excluding London average daily rate £400 £375 £350
% change year-on-year
+6.66% +7.14%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £20.25 £26.00 £15.00
% change year-on-year
-22.11% +73.33%
Advertising
Cambridgeshire

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Cambridge region.

General Category
Cambridge
Contract IT job ads with a match in the
General category
69 79 108
As % of all contract IT jobs located in Cambridge 20.54% 24.69% 23.84%
Number of daily rates quoted 48 40 52
Average daily rate £288 £425 £375
Average daily rate % change year-on-year
-32.35% +13.33%
90% offered a daily rate of more than £138 £300 £295
10% offered a daily rate of more than £440 £575 £500
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 3 7 10
Average hourly rate £37.50 £42.50 £36.25
Average hourly rate % change year-on-year
-11.76% +17.24%
90% offered a hourly rate of more than £18.70 £37.10 £31.25
10% offered a hourly rate of more than £41.50 £52.50 £40.15
UK excluding London average hourly rate £22.50 £25.00 £22.50
% change year-on-year
-10.00% +11.11%

Advertising
Jobs Demand Trend in Cambridge

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the Cambridge region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Cambridge

Advertising
Daily Rate Trend in Cambridge

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Cambridge region.

Advertising Daily Rate Trend in Cambridge

Advertising
Daily Rate Histogram in Cambridge

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the Cambridge region over the 3 months to 24 December 2014.

Advertising Daily Rate Histogram in Cambridge

Advertising
Hourly Rate Trend in Cambridge

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Cambridge region.

Advertising Hourly Rate Trend in Cambridge

Advertising
Top 30 Related IT Skills in Cambridge

For the 6 months to 24 December 2014, IT contractor jobs across the Cambridge region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 17 (73.91%) Microsoft
2 14 (60.87%) Finance
3 13 (56.52%) Active Directory
4 12 (52.17%) ITIL
5 11 (47.83%) Citrix
5 11 (47.83%) MS Excel
5 11 (47.83%) Remedy
5 11 (47.83%) Blackberry
6 7 (30.43%) MS Office
7 5 (21.74%) SQL
8 4 (17.39%) J2EE
8 4 (17.39%) Oracle
8 4 (17.39%) UNIX
8 4 (17.39%) Solaris
8 4 (17.39%) Linux
8 4 (17.39%) UML
8 4 (17.39%) Tomcat
8 4 (17.39%) J2SE
8 4 (17.39%) Sun
8 4 (17.39%) VMware
8 4 (17.39%) Manufacturing
8 4 (17.39%) Multithreading
8 4 (17.39%) Dynamics AX
8 4 (17.39%) Oracle Linux
9 3 (13.04%) Atlassian
9 3 (13.04%) Information Management
9 3 (13.04%) Marketing
9 3 (13.04%) WebLogic
9 3 (13.04%) Java
9 3 (13.04%) Perl

Advertising
Top Related IT Skills in Cambridge by Category

For the 6 months to 24 December 2014, IT contractor jobs across the Cambridge region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 4 (17.39%) Tomcat
2 3 (13.04%) WebLogic
3 2 (8.70%) CMS
3 2 (8.70%) Sitecore CMS
Applications
1 11 (47.83%) MS Excel
2 7 (30.43%) MS Office
3 2 (8.70%) Photoshop
3 2 (8.70%) Adobe Illustrator
Business Applications
1 4 (17.39%) Dynamics AX
Communications & Networking
1 2 (8.70%) LAN
1 2 (8.70%) WAN
1 2 (8.70%) SAN
1 2 (8.70%) MPLS
1 2 (8.70%) Firewall
Database & Business Intelligence
1 1 (4.35%) SQL Server
1 1 (4.35%) Data Warehouse
1 1 (4.35%) Microsoft Analysis Services
1 1 (4.35%) SQL Server Reporting Services
1 1 (4.35%) SQL Server Integration Services
1 1 (4.35%) SQL Server Analysis Services
Development Applications
1 1 (4.35%) Team Foundation Server
1 1 (4.35%) SoapUI
General
1 14 (60.87%) Finance
2 4 (17.39%) Manufacturing
3 3 (13.04%) Marketing
4 2 (8.70%) Publishing
4 2 (8.70%) Retail
5 1 (4.35%) General Ledger
Job Titles
1 13 (56.52%) Analyst
2 11 (47.83%) Service Analyst
2 11 (47.83%) Service Desk Analyst
3 2 (8.70%) Infrastructure Engineer
3 2 (8.70%) Design Engineer
3 2 (8.70%) Principal Engineer
3 2 (8.70%) Designer
3 2 (8.70%) Digital Designer
3 2 (8.70%) Solutions Architect
3 2 (8.70%) Architect
4 1 (4.35%) Business Analyst
4 1 (4.35%) Tester
4 1 (4.35%) Consultant
4 1 (4.35%) Support Analyst
4 1 (4.35%) Functional Consultant
4 1 (4.35%) Dynamics AX Consultant
Libraries, Frameworks & Software Standards
1 4 (17.39%) J2EE
1 4 (17.39%) J2SE
2 2 (8.70%) HTML5
2 2 (8.70%) CSS3
2 2 (8.70%) CSS
2 2 (8.70%) HTML
2 2 (8.70%) Web Services
3 1 (4.35%) SOAP
Miscellaneous
1 11 (47.83%) Blackberry
2 2 (8.70%) Graphic Design
2 2 (8.70%) Computer Science
2 2 (8.70%) W3C
2 2 (8.70%) User Experience
3 1 (4.35%) Data Extraction
Operating Systems
1 4 (17.39%) UNIX
1 4 (17.39%) Solaris
1 4 (17.39%) Linux
1 4 (17.39%) Oracle Linux
Processes & Methodologies
1 12 (52.17%) ITIL
2 4 (17.39%) UML
2 4 (17.39%) Multithreading
3 3 (13.04%) Information Management
4 2 (8.70%) E-Commerce
4 2 (8.70%) SEO
4 2 (8.70%) Web Design
4 2 (8.70%) Content Management
5 1 (4.35%) Migration
5 1 (4.35%) ERP
5 1 (4.35%) Regression Testing
5 1 (4.35%) Automated Testing
5 1 (4.35%) Software Testing
5 1 (4.35%) User Acceptance Testing
5 1 (4.35%) Load Testing
5 1 (4.35%) Test Scripting
5 1 (4.35%) Manual Testing
5 1 (4.35%) Data Migration
5 1 (4.35%) Kalman Filter
Programming Languages
1 5 (21.74%) SQL
2 3 (13.04%) Java
2 3 (13.04%) Perl
Qualifications
1 2 (8.70%) Degree
2 1 (4.35%) ISEB
2 1 (4.35%) ISTQB
System Software
1 13 (56.52%) Active Directory
2 2 (8.70%) Microsoft Virtual Server
2 2 (8.70%) Hyper-V
Vendors
1 17 (73.91%) Microsoft
2 11 (47.83%) Remedy
2 11 (47.83%) Citrix
3 4 (17.39%) Oracle
3 4 (17.39%) VMware
3 4 (17.39%) Sun
4 3 (13.04%) Atlassian
5 2 (8.70%) Sitecore
5 2 (8.70%) HP
5 2 (8.70%) Nortel
5 2 (8.70%) Juniper