The table below looks at the prevalence of the term Advertising in IT contracts advertised for the Cambridge region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 21 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
21 Jan 2017
Same period 2016 Same period 2015
Advertising
Cambridgeshire / Cambridge
Rank 34 38 36
Rank change year-on-year
+4 -2
Contract jobs citing Advertising 4 3 3
As % of all contract IT jobs located in Cambridge 1.16% 0.92% 0.90%
As % of the General category 5.26% 6.00% 4.92%
Number of daily rates quoted 2 2 3
Median daily rate £375 £363 £138
Median daily rate % change year-on-year
+3.44% +163.63%
UK excluding London median daily rate £400 £375 £388
% change year-on-year
+6.66% -3.22%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £15.00 £15.50 £18.00
% change year-on-year
-3.22% -13.88%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Cambridge region.

General Category
Cambridge
Contract IT job ads with a match in the
General category
76 50 61
As % of all contract IT jobs located in Cambridge 21.97% 15.38% 18.21%
Number of daily rates quoted 46 27 42
Median daily rate £375 £400 £350
Median daily rate % change year-on-year
-6.25% +14.28%
90% offered a daily rate of more than £288 £260 £163
10% offered a daily rate of more than £625 £553 £480
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 5 1 3
Median hourly rate £17.50 £43.75 £37.50
Median hourly rate % change year-on-year
-60.00% +16.66%
90% offered a hourly rate of more than £11.33 £43.75 £18.70
10% offered a hourly rate of more than £41.00 £43.75 £41.50
UK excluding London median hourly rate £27.00 £32.50 £26.00
% change year-on-year
-16.92% +25.00%

Advertising
Jobs Demand Trend in Cambridge

The demand trend of contract jobs across the Cambridge region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in Cambridge

Advertising
Daily Rate Trend in Cambridge

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the Cambridge region.

Advertising Daily Rate Trend in Cambridge

Advertising
Hourly Rate Trend in Cambridge

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the Cambridge region.

Advertising Hourly Rate Trend in Cambridge

Advertising
Top 30 Related IT Skills in Cambridge

For the 6 months to 21 January 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Cambridge region with a requirement for Advertising.

1 11 (91.67%) Microsoft
2 6 (50.00%) SQL Server
2 6 (50.00%) SQL
3 5 (41.67%) Business Intelligence
4 4 (33.33%) SQL Server Integration Services
4 4 (33.33%) SQL Server Analysis Services
4 4 (33.33%) ETL
4 4 (33.33%) SQL Server Reporting Services
4 4 (33.33%) Dynamics NAV
5 3 (25.00%) Finance
5 3 (25.00%) C
5 3 (25.00%) SQL Server 2014
6 2 (16.67%) T-SQL
6 2 (16.67%) MS Excel
6 2 (16.67%) CRM
6 2 (16.67%) .NET
6 2 (16.67%) Dynamics CRM
7 1 (8.33%) SQL Server 2005
7 1 (8.33%) Teradata
7 1 (8.33%) Agile Software Development
7 1 (8.33%) Retail
7 1 (8.33%) Microsoft Analysis Services
7 1 (8.33%) Workflow
7 1 (8.33%) MS Office
7 1 (8.33%) ASP.NET
7 1 (8.33%) Unit4 Business World
7 1 (8.33%) SQL Server 2000
7 1 (8.33%) SharePoint
7 1 (8.33%) Data Warehouse
7 1 (8.33%) ERP

Advertising
Top Related IT Skills in Cambridge by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (8.33%) SharePoint
Applications
1 2 (16.67%) MS Excel
2 1 (8.33%) MS Office
Business Applications
1 4 (33.33%) Dynamics NAV
2 2 (16.67%) Dynamics CRM
3 1 (8.33%) Unit4 Business World
Database & Business Intelligence
1 6 (50.00%) SQL Server
2 4 (33.33%) SQL Server Analysis Services
2 4 (33.33%) SQL Server Integration Services
2 4 (33.33%) SQL Server Reporting Services
3 3 (25.00%) SQL Server 2014
4 1 (8.33%) Data Warehouse
4 1 (8.33%) Microsoft Analysis Services
4 1 (8.33%) SQL Server 2000
4 1 (8.33%) SQL Server 2005
4 1 (8.33%) SQL Server 2012
4 1 (8.33%) SQL Server 2016
General
1 3 (25.00%) Finance
2 1 (8.33%) Marketing
2 1 (8.33%) Retail
Job Titles
1 10 (83.33%) Developer
2 4 (33.33%) Microsoft Developer
2 4 (33.33%) SQL Developer
3 2 (16.67%) CRM Developer
3 2 (16.67%) Dynamics CRM Developer
4 1 (8.33%) Analyst
4 1 (8.33%) Applications Support
4 1 (8.33%) Applications Support Analyst
4 1 (8.33%) Business Intelligence Developer
4 1 (8.33%) Dynamics NAV Developer
4 1 (8.33%) ERP Trainer
4 1 (8.33%) SQL BI Developer
4 1 (8.33%) SQL Server Developer
4 1 (8.33%) SSAS Developer
4 1 (8.33%) SSIS Developer
4 1 (8.33%) SSRS Developer
4 1 (8.33%) Support Analyst
4 1 (8.33%) Trainer
Libraries, Frameworks & Software Standards
1 2 (16.67%) .NET
2 1 (8.33%) ASP.NET
Miscellaneous
1 1 (8.33%) Analytical Skills
Processes & Methodologies
1 5 (41.67%) Business Intelligence
2 4 (33.33%) ETL
3 2 (16.67%) CRM
4 1 (8.33%) Agile Software Development
4 1 (8.33%) ERP
4 1 (8.33%) Workflow
Programming Languages
1 6 (50.00%) SQL
2 3 (25.00%) C
3 2 (16.67%) T-SQL
4 1 (8.33%) C#
4 1 (8.33%) VBA
Vendors
1 11 (91.67%) Microsoft
2 1 (8.33%) Teradata