The first table below looks at the demand for Google Analytics skills in IT contracts advertised for the Canary Wharf region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Business Applications category for the Canary Wharf region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Google Analytics
Rank 51 42 -
Rank change year-on-year
-9 -
Contract jobs citing Google Analytics 3 4 0
As % of all contract IT jobs located in Canary Wharf 0.779% 1.081% -
As % of the Business Applications category 8.571% 16.67% -
Number of daily rates quoted 3 0 0
Average daily rate £100 - -
UK excluding London average daily rate £231 £275 £275
% change year-on-year
-15.90% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.50 £16.50 £20.00
% change year-on-year
-18.18% -17.50%
All Business Applications
Canary Wharf
Contract IT job ads with a match in the
Business Applications category
35 24 49
As % of all contract IT jobs located in Canary Wharf 9.091% 6.486% 9.800%
Number of daily rates quoted 30 9 41
Average daily rate £550 £600 £600
Average daily rate % change year-on-year
-8.33% -
90% offered a daily rate of more than £120 £490 £480
10% offered a daily rate of more than £690 £650 £700
UK excluding London average daily rate £425 £438 £420
% change year-on-year
-2.85% +4.16%
Number of hourly rates quoted 0 0 1
Average hourly rate - - £33.50
UK excluding London average hourly rate £37.80 £22.92 £20.00
% change year-on-year
+64.92% +14.60%
Google Analytics
London

Google Analytics
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Canary Wharf region as a proportion of the total demand within the Business Applications category.

Canary Wharf Google Analytics Jobs Demand Trend

Google Analytics
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Canary Wharf region.

Canary Wharf Google Analytics Daily Rate Trend

Google Analytics
Top 14 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the Canary Wharf region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 3 (100.00%) Data Mining
1 3 (100.00%) SEO
1 3 (100.00%) CMS
1 3 (100.00%) Web Analytics
1 3 (100.00%) Google
1 3 (100.00%) Marketing
1 3 (100.00%) Unica
1 3 (100.00%) Online Marketing
1 3 (100.00%) SiteCatalyst
1 3 (100.00%) Analytics
2 2 (66.67%) Email Marketing
2 2 (66.67%) Data Protection
2 2 (66.67%) Degree
3 1 (33.33%) Migration

Google Analytics
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the Canary Wharf region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 3 (100.00%) CMS
Business Applications
1 3 (100.00%) SiteCatalyst
Database & Business Intelligence
1 3 (100.00%) Data Mining
General
1 3 (100.00%) Marketing
Job Titles
1 3 (100.00%) Junior
2 2 (66.67%) Web Analyst
2 2 (66.67%) Junior Analyst
2 2 (66.67%) Analyst
3 1 (33.33%) Web Developer
3 1 (33.33%) Junior Developer
3 1 (33.33%) Junior Web Developer
3 1 (33.33%) Developer
Processes & Methodologies
1 3 (100.00%) SEO
1 3 (100.00%) Web Analytics
1 3 (100.00%) Online Marketing
1 3 (100.00%) Analytics
2 2 (66.67%) Email Marketing
2 2 (66.67%) Data Protection
3 1 (33.33%) Migration
Qualifications
1 2 (66.67%) Degree
Vendors
1 3 (100.00%) Google
1 3 (100.00%) Unica