The table below looks at the statistics for Google Analytics skills in IT contracts advertised for the Canary Wharf region. Included is a guide to the average contractor rates offered in IT contracts that have cited Google Analytics over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Google Analytics
Rank 21 - 49
Rank change year-on-year
- 0
Contract jobs citing Google Analytics 2 0 2
As % of all contract IT jobs located in Canary Wharf 1.77% - 0.54%
As % of the Business Applications category 20.00% - 7.69%
Number of daily rates quoted 2 0 2
Average daily rate
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of your Daily Rate
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£235 - £230
UK excluding London average daily rate £300 £398 £225
% change year-on-year
-24.52% +76.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £14.02 £13.00
% change year-on-year
- +7.84%
Google Analytics
London

The following table is for comparison with the above and provides statistics for the entire Business Applications category in contract jobs advertised in the Canary Wharf region.

Business Applications Category
Canary Wharf
Contract IT job ads with a match in the
Business Applications category
10 17 26
As % of all contract IT jobs located in Canary Wharf 8.85% 8.85% 7.08%
Number of daily rates quoted 10 13 17
Average daily rate £450 £550 £450
Average daily rate % change year-on-year
-18.18% +22.22%
90% offered a daily rate of more than £235 £400 £400
10% offered a daily rate of more than £595 £575 £596
UK excluding London average daily rate £425 £425 £410
% change year-on-year
- +3.65%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £17.50 £35.00 £36.00
% change year-on-year
-50.00% -2.77%

Google Analytics
Jobs Demand Trend in Canary Wharf

This chart provides a 3-month moving total of IT contractor jobs citing Google Analytics across the Canary Wharf region as a proportion of the total demand within the Business Applications category.

Google Analytics Jobs Demand Trend in Canary Wharf

Google Analytics
Daily Rate Trend in Canary Wharf

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Google Analytics across the Canary Wharf region.

Google Analytics Daily Rate Trend in Canary Wharf

Google Analytics
Top 20 Related IT Skills in Canary Wharf

For the 6 months to 19 December 2014, IT contractor jobs across the Canary Wharf region citing Google Analytics also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics.

1 2 (100.00%) B2B
1 2 (100.00%) Adobe
1 2 (100.00%) Project Management
1 2 (100.00%) Management Information System
1 2 (100.00%) Finance
1 2 (100.00%) Publishing
1 2 (100.00%) Migration
1 2 (100.00%) CMS
1 2 (100.00%) E-Learning
1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Web Usability
1 2 (100.00%) Learning Management System
1 2 (100.00%) Information Architecture
1 2 (100.00%) SiteCatalyst
1 2 (100.00%) Adobe CQ
1 2 (100.00%) Analytics
1 2 (100.00%) Mobile App
1 2 (100.00%) Analytical Skills

Google Analytics
Top Related IT Skills in Canary Wharf by Category

For the 6 months to 19 December 2014, IT contractor jobs across the Canary Wharf region citing Google Analytics also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Google Analytics. Up to 20 skills are shown per category.

Application Platforms
1 2 (100.00%) CMS
1 2 (100.00%) Adobe CQ
Business Applications
1 2 (100.00%) SiteCatalyst
General
1 2 (100.00%) Finance
1 2 (100.00%) Publishing
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Marketing Manager
1 2 (100.00%) Digital Marketing Manager
Miscellaneous
1 2 (100.00%) Management Information System
1 2 (100.00%) E-Learning
1 2 (100.00%) Learning Management System
1 2 (100.00%) Mobile App
1 2 (100.00%) Analytical Skills
Processes & Methodologies
1 2 (100.00%) B2B
1 2 (100.00%) Project Management
1 2 (100.00%) Migration
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Web Usability
1 2 (100.00%) Information Architecture
1 2 (100.00%) Analytics
Vendors
1 2 (100.00%) Adobe
1 2 (100.00%) Google