The table below looks at the statistics for Market Research skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Market Research over the 3 months to 29 August 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Aug 2014
Same period 2013 Same period 2012
Market Research
Rank 139 - 129
Rank change year-on-year
- 0
Contract jobs citing Market Research 4 0 3
As % of all contract IT jobs located in the South West 0.12% - 0.095%
As % of the Processes & Methodologies category 0.17% - 0.14%
Number of daily rates quoted 3 0 2
Average daily rate
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£380 - £338
UK excluding London average daily rate £395 £300 £375
% change year-on-year
+31.66% -20.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £15.00 - -
Market Research
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the South West region.

Processes & Methodologies Category
South West
Contract IT job ads with a match in the
Processes & Methodologies category
2288 1563 2184
As % of all contract IT jobs located in the South West 70.90% 70.63% 69.31%
Number of daily rates quoted 1510 1025 1300
Average daily rate £395 £370 £375
Average daily rate % change year-on-year
+6.75% -1.33%
90% offered a daily rate of more than £275 £260 £263
10% offered a daily rate of more than £525 £500 £475
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 89 70 150
Average hourly rate £34.68 £18.40 £31.00
Average hourly rate % change year-on-year
+88.45% -40.64%
90% offered a hourly rate of more than £15.53 £8.30 £15.13
10% offered a hourly rate of more than £42.30 £44.85 £45.00
UK excluding London average hourly rate £25.50 £30.00 £31.00
% change year-on-year
-15.00% -3.22%

Market Research
Jobs Demand Trend in the South West

This chart provides a 3-month moving total of IT contractor jobs citing Market Research across the South West region as a proportion of the total demand within the Processes & Methodologies category.

Market Research Jobs Demand Trend in the South West

Market Research
Daily Rate Trend in the South West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Market Research across the South West region.

Market Research Daily Rate Trend in the South West

Market Research
Daily Rate Histogram in the South West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Market Research across the South West region over the 3 months to 29 August 2014.

Market Research Daily Rate Histogram in the South West

Market Research
Contract Job Locations in the South West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Market Research within the South West region over the 3 months to 29 August 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Devon - 1 - -
Wiltshire - - - -
Market Research
England

Market Research
Top 30 Related IT Skills in the South West

For the 6 months to 29 August 2014, IT contractor jobs across the South West region citing Market Research also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Market Research.

1 6 (66.67%) Marketing
2 5 (55.56%) Data-Driven Marketing
3 2 (22.22%) Finance
4 1 (11.11%) Agile Software Development
4 1 (11.11%) TOGAF
4 1 (11.11%) Software Engineering
4 1 (11.11%) Enterprise Architecture
4 1 (11.11%) Requirements Analysis
4 1 (11.11%) Java
4 1 (11.11%) ABAP
4 1 (11.11%) .NET
4 1 (11.11%) SAP
4 1 (11.11%) SOAP
4 1 (11.11%) XML
4 1 (11.11%) SharePoint
4 1 (11.11%) Remedy
4 1 (11.11%) Project Management
4 1 (11.11%) Risk Management
4 1 (11.11%) Degree
4 1 (11.11%) Psychology
4 1 (11.11%) QA
4 1 (11.11%) Usability Testing
4 1 (11.11%) Integration Testing
4 1 (11.11%) Data Mapping
4 1 (11.11%) Confirmit
4 1 (11.11%) Product Management
4 1 (11.11%) REST
4 1 (11.11%) Continuous Improvement
4 1 (11.11%) Analytics
4 1 (11.11%) Enterprise Software

Market Research
Top Related IT Skills in the South West by Category

For the 6 months to 29 August 2014, IT contractor jobs across the South West region citing Market Research also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Market Research. Up to 20 skills are shown per category.

Application Platforms
1 1 (11.11%) SharePoint
Database & Business Intelligence
1 1 (11.11%) Relational Database
General
1 6 (66.67%) Marketing
2 2 (22.22%) Finance
Job Titles
1 1 (11.11%) Product Manager
1 1 (11.11%) Research Analyst
1 1 (11.11%) Architect
1 1 (11.11%) Analyst
1 1 (11.11%) Consultant
1 1 (11.11%) Solutions Architect
1 1 (11.11%) Usability Consultant
1 1 (11.11%) Market Analyst
1 1 (11.11%) Market Research Analyst
Libraries, Frameworks & Software Standards
1 1 (11.11%) .NET
1 1 (11.11%) SOAP
1 1 (11.11%) XML
1 1 (11.11%) REST
Miscellaneous
1 1 (11.11%) Psychology
1 1 (11.11%) Enterprise Software
Processes & Methodologies
1 5 (55.56%) Data-Driven Marketing
2 1 (11.11%) Agile Software Development
2 1 (11.11%) TOGAF
2 1 (11.11%) Software Engineering
2 1 (11.11%) Enterprise Architecture
2 1 (11.11%) Requirements Analysis
2 1 (11.11%) Project Management
2 1 (11.11%) Risk Management
2 1 (11.11%) Usability Testing
2 1 (11.11%) Integration Testing
2 1 (11.11%) Data Mapping
2 1 (11.11%) Product Management
2 1 (11.11%) Continuous Improvement
2 1 (11.11%) Analytics
2 1 (11.11%) Data Privacy
Programming Languages
1 1 (11.11%) Java
1 1 (11.11%) ABAP
Qualifications
1 1 (11.11%) Degree
Quality Assurance & Compliance
1 1 (11.11%) QA
Vendors
1 1 (11.11%) SAP
1 1 (11.11%) Remedy
1 1 (11.11%) Confirmit