The first table below looks at the demand for Product Marketing skills in IT contracts advertised for the South West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Product Marketing over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the South West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Product Marketing
Rank - 139 126
Contract jobs citing Product Marketing 0 2 1
As % of all contract IT jobs located in the South West - 0.062% 0.035%
As % of the Processes & Methodologies category - 0.090% 0.053%
Number of daily rates quoted 0 2 1
Average daily rate - £160 £469
Average daily rate % change year-on-year
- -65.88%
UK excluding London average daily rate £338 £450 £291
% change year-on-year
-25.00% +54.77%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £15.50
All Processes & Methodologies
South West
Contract IT job ads with a match in the
Processes & Methodologies category
1334 2214 1871
As % of all contract IT jobs located in the South West 66.37% 68.23% 65.15%
Number of daily rates quoted 835 1369 966
Average daily rate £375 £390 £382
Average daily rate % change year-on-year
-3.84% +2.16%
90% offered a daily rate of more than £263 £263 £225
10% offered a daily rate of more than £480 £500 £500
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 62 111 129
Average hourly rate £29.00 £25.00 £32.50
Average hourly rate % change year-on-year
+16.00% -23.07%
90% offered a hourly rate of more than £13.50 £16.00 £15.00
10% offered a hourly rate of more than £42.75 £39.50 £40.00
UK excluding London average hourly rate £30.45 £25.00 £29.00
% change year-on-year
+21.78% -13.79%
Product Marketing
England

Product Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Product Marketing across the South West region as a proportion of the total demand within the Processes & Methodologies category.

South West Product Marketing Jobs Demand Trend

Product Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Product Marketing across the South West region.

South West Product Marketing Daily Rate Trend

Product Marketing
Top 12 Related IT Skills

For the 6 months to 23 May 2013, IT contractor jobs across the South West region citing Product Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing.

1 4 (100.00%) Marketing
2 3 (75.00%) Analytics
2 3 (75.00%) Finance
2 3 (75.00%) Retail
2 3 (75.00%) Content Management
2 3 (75.00%) Web Analytics
3 2 (50.00%) Advertising
3 2 (50.00%) Degree
3 2 (50.00%) Internet
4 1 (25.00%) Mobile Banking
4 1 (25.00%) Banking
4 1 (25.00%) Online Banking

Product Marketing
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT contractor jobs across the South West region citing Product Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Product Marketing. Up to 20 skills are shown per category.

Communications & Networking
1 2 (50.00%) Internet
General
1 4 (100.00%) Marketing
2 3 (75.00%) Finance
2 3 (75.00%) Retail
3 2 (50.00%) Advertising
4 1 (25.00%) Banking
Job Titles
1 3 (75.00%) Coordinator
Miscellaneous
1 1 (25.00%) Mobile Banking
1 1 (25.00%) Online Banking
Processes & Methodologies
1 3 (75.00%) Analytics
1 3 (75.00%) Content Management
1 3 (75.00%) Web Analytics
Qualifications
1 2 (50.00%) Degree