The first table below looks at the demand for Mobile Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Mobile Marketing over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Mobile Marketing
Rank 591 548 564
Rank change year-on-year
-43 +16
Contract jobs citing Mobile Marketing 2 20 20
As % of all contract IT jobs located in the UK 0.004% 0.039% 0.035%
As % of the Processes & Methodologies category 0.005% 0.054% 0.049%
Number of daily rates quoted 2 19 12
Average daily rate
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£286 £375 £363
Average daily rate % change year-on-year
-23.86% +3.44%
90% offered a daily rate of more than £277 £270 £216
10% offered a daily rate of more than £294 £455 £540
UK excluding London average daily rate - - £425
Number of hourly rates quoted 0 0 1
Average hourly rate - - £14.40
UK excluding London average hourly rate - - £14.40
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40505 37197 40742
As % of all contract IT jobs located in the UK 74.09% 72.90% 70.42%
Number of daily rates quoted 25086 22561 23430
Average daily rate £400 £403 £400
Average daily rate % change year-on-year
-0.62% +0.62%
90% offered a daily rate of more than £275 £270 £268
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1158 1066 1445
Average hourly rate £25.00 £30.00 £30.56
Average hourly rate % change year-on-year
-16.66% -1.83%
90% offered a hourly rate of more than £12.54 £12.50 £13.42
10% offered a hourly rate of more than £47.50 £48.84 £47.00
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%

Mobile Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Mobile Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Mobile Marketing Jobs Demand Trend in the UK

Mobile Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Mobile Marketing within the UK.

Mobile Marketing Daily Rate Trend in the UK

Mobile Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Mobile Marketing within the UK.

Mobile Marketing Hourly Rate Trend in the UK

Mobile Marketing
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Mobile Marketing within the UK over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -15 2 £286 -23.86% 3
England -46 2 £286 -23.86% 4
City of London +15 1 £296 -21.06% 1
North West - - - - 1
South East - - - -
South West - - - -
Manchester - - - -
Reading - - - -
Berkshire - - - -
Surrey - - - -
Bristol - - - -

Mobile Marketing
Top 23 Related IT Skills

For the 6 months to 25 July 2014, IT contractor jobs within the UK citing Mobile Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Mobile Marketing.

1 3 (100.00%) Marketing
1 3 (100.00%) Hadoop
2 2 (66.67%) Omniture
2 2 (66.67%) Google
2 2 (66.67%) Tableau
2 2 (66.67%) Analytics
2 2 (66.67%) Relational Database
2 2 (66.67%) Degree
2 2 (66.67%) Google Analytics
2 2 (66.67%) Spreadsheet
2 2 (66.67%) SQL
2 2 (66.67%) DB2
2 2 (66.67%) MS Excel
2 2 (66.67%) E-Commerce
2 2 (66.67%) SAS
3 1 (33.33%) C
3 1 (33.33%) HTML
3 1 (33.33%) Java
3 1 (33.33%) JavaScript
3 1 (33.33%) MySQL
3 1 (33.33%) Android
3 1 (33.33%) Android SDK
3 1 (33.33%) HTML5

Mobile Marketing
Top Related IT Skills by Category

For the 6 months to 25 July 2014, IT contractor jobs within the UK citing Mobile Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Mobile Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (66.67%) SAS
Applications
1 2 (66.67%) MS Excel
1 2 (66.67%) Spreadsheet
Business Applications
1 2 (66.67%) Google Analytics
Database & Business Intelligence
1 3 (100.00%) Hadoop
2 2 (66.67%) Relational Database
2 2 (66.67%) DB2
3 1 (33.33%) MySQL
General
1 3 (100.00%) Marketing
Job Titles
1 2 (66.67%) Analyst
1 2 (66.67%) Senior Analyst
1 2 (66.67%) Marketing Analyst
1 2 (66.67%) Senior Marketing Analyst
2 1 (33.33%) Java Developer
2 1 (33.33%) Developer
Libraries, Frameworks & Software Standards
1 1 (33.33%) HTML
1 1 (33.33%) HTML5
1 1 (33.33%) Android SDK
Operating Systems
1 1 (33.33%) Android
Processes & Methodologies
1 2 (66.67%) E-Commerce
1 2 (66.67%) Analytics
Programming Languages
1 2 (66.67%) SQL
2 1 (33.33%) C
2 1 (33.33%) Java
2 1 (33.33%) JavaScript
Qualifications
1 2 (66.67%) Degree
Vendors
1 2 (66.67%) Omniture
1 2 (66.67%) Google
1 2 (66.67%) Tableau