The table below looks at the statistics for the Web Analytics Consultant role in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Web Analytics Consultant in their job title over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Web Analytics Consultant
Rank 660 640 -
Rank change year-on-year
-20 -
Contract jobs requiring a Web Analytics Consultant 4 7 0
As % of all contract IT jobs located in the UK 0.007% 0.012% -
As % of the Job Titles category 0.008% 0.013% -
Number of daily rates quoted 2 4 0
Average daily rate £400 £525 -
Average daily rate % change year-on-year
-23.80% -
UK excluding London average daily rate £375 - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Job Titles category in contract jobs advertised across the UK. Most job vacancies include a discernible job title. As such the figures in the first row provide an indication of the total number of contract jobs in the overall sample.

Job Titles Category
UK
Contract IT job ads with a match in the
Job Titles category
53055 53758 51548
As % of all contract IT jobs located in the UK 94.92% 94.76% 94.32%
Number of daily rates quoted 34561 32635 31469
Average daily rate £425 £400 £390
Average daily rate % change year-on-year
+6.25% +2.56%
90% offered a daily rate of more than £263 £240 £225
10% offered a daily rate of more than £600 £550 £550
UK excluding London average daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 1534 2148 2116
Average hourly rate £17.50 £17.50 £17.50
90% offered a hourly rate of more than £11.00 £11.00 £11.00
10% offered a hourly rate of more than £44.50 £42.50 £42.50
UK excluding London average hourly rate £17.50 £16.83 £17.00
% change year-on-year
+4.01% -1.02%

Web Analytics Consultant
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Web Analytics Consultant in the job title within the UK as a proportion of the total demand within the Job Titles category.

Web Analytics Consultant Jobs Demand Trend in the UK

Web Analytics Consultant
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Web Analytics Consultant within the UK.

Web Analytics Consultant Daily Rate Trend in the UK

Web Analytics Consultant
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Web Analytics Consultant within the UK over the 3 months to 1 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 3 £425 -19.04%
London -24 3 £425 -19.04%
Edinburgh - 1 £375 -
Scotland - 1 £375 -

Web Analytics Consultant
Top 30 Related IT Skills

For the 6 months to 1 May 2016, IT contractor jobs within the UK that cited Web Analytics Consultant in their job title mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Web Analytics Consultant in their job title.

1 16 (100.00%) Analytics
2 15 (93.75%) Adobe Analytics
2 15 (93.75%) Adobe
3 14 (87.50%) Marketing
4 11 (68.75%) Web Analytics
5 10 (62.50%) Google
5 10 (62.50%) Google Analytics
6 8 (50.00%) Statistical Analysis
6 8 (50.00%) WebTrends
7 7 (43.75%) Coremetrics
8 6 (37.50%) Digital Marketing
9 5 (31.25%) Customer Engagement
9 5 (31.25%) User Experience
9 5 (31.25%) Radian6
9 5 (31.25%) SEO
10 4 (25.00%) Finance
10 4 (25.00%) Stakeholder Management
11 3 (18.75%) Retail
11 3 (18.75%) Omniture
11 3 (18.75%) Service Management
11 3 (18.75%) GAP Analysis
11 3 (18.75%) Tag Management
11 3 (18.75%) Infographics
11 3 (18.75%) Mobile App
11 3 (18.75%) New Relic
11 3 (18.75%) Splunk
11 3 (18.75%) Tableau
12 2 (12.50%) Pay per click
12 2 (12.50%) Digital Analytics
12 2 (12.50%) Project Management

Web Analytics Consultant
Top Related IT Skills by Category

For the 6 months to 1 May 2016, IT contractor jobs within the UK that cited Web Analytics Consultant in their job title mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled with Web Analytics Consultant in their job title. Up to 20 skills are shown per category.

Application Platforms
1 2 (12.50%) CMS
Applications
1 1 (6.25%) MS Excel
1 1 (6.25%) MS PowerPoint
Business Applications
1 8 (50.00%) WebTrends
2 5 (31.25%) Radian6
3 1 (6.25%) SAP Oil and Gas
Cloud Services
1 15 (93.75%) Adobe Analytics
2 10 (62.50%) Google Analytics
3 1 (6.25%) AdWords
General
1 14 (87.50%) Marketing
2 4 (25.00%) Finance
3 3 (18.75%) Retail
4 1 (6.25%) Electronics
4 1 (6.25%) Manufacturing
4 1 (6.25%) Telecoms
Libraries, Frameworks & Software Standards
1 2 (12.50%) CSS
1 2 (12.50%) HTML
Miscellaneous
1 5 (31.25%) User Experience
2 3 (18.75%) Mobile App
3 1 (6.25%) Analytical Skills
Processes & Methodologies
1 16 (100.00%) Analytics
2 11 (68.75%) Web Analytics
3 8 (50.00%) Statistical Analysis
4 6 (37.50%) Digital Marketing
5 5 (31.25%) Customer Engagement
5 5 (31.25%) SEO
6 4 (25.00%) Stakeholder Management
7 3 (18.75%) GAP Analysis
7 3 (18.75%) Infographics
7 3 (18.75%) Service Management
7 3 (18.75%) Tag Management
8 2 (12.50%) Business Intelligence
8 2 (12.50%) Data Management
8 2 (12.50%) Digital Analytics
8 2 (12.50%) Pay per click
8 2 (12.50%) Project Management
9 1 (6.25%) Data Analysis
9 1 (6.25%) Multivariate Testing
9 1 (6.25%) Programme Management
9 1 (6.25%) Web Development
Programming Languages
1 2 (12.50%) JavaScript
2 1 (6.25%) SQL
Vendors
1 15 (93.75%) Adobe
2 10 (62.50%) Google
3 7 (43.75%) Coremetrics
4 3 (18.75%) New Relic
4 3 (18.75%) Omniture
4 3 (18.75%) Splunk
4 3 (18.75%) Tableau
5 1 (6.25%) Apple
5 1 (6.25%) SAP