Director, Data Science and Marketing Analytics Innovation
- Hiring Organisation
- AAA Life Insurance Company
- Location
- Livonia, Michigan, United States
- Employment Type
- Permanent
- Salary
- USD Annual
dashboards and reports to monitor product performance and key business metrics. Automation Strategy : Spearhead the identification, design, and implementation of automation opportunities, including generative AI, across the data and marketing workflow. Develop intelligent automation solutions that reduce manual effort, increase operational efficiency, and allow the team to focus on high … through organizational transformation and innovation. Extensive hands-on experience in direct marketing, digital campaign optimization, experimental design, A/B testing, modeling using Generative AI/ML, and marketing media attribution models. Advanced training or academic focus in non-parametric statistics, resampling methods, or Bayesian approaches for small sample inference ...