Director, Demand Generation
Reading, Berkshire, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Enghouse Systems
leads and pipeline for revenue generation.Overseeing the development of cross-selling playbooks.Driving cross-selling sales enablement across a global sales channel.Providing leadership in Product Marketing for a multi-product portfolio.Promoting alignment between Sales, Marketing, and Demand Gen teams.Engaging in frequent international travel to effectively manage global marketing initiatives.Managing a strategy that incorporates both global and regional campaigns and initiatives.Key Responsibilities:Drive results across the Marketing and Sales funnel using a test-and-learn approach.Optimize the global team organization structure for continuous improvement and value delivery.Develop New Logo, Existing Customer, and Partner Demand Generation Strategies.Provide oversight … campaign managers, content creators, growth hackers, and community managers.Manage a 7-figure budget and P&L.Leverage Pardot/Marketo, Salesforce, Google Analytics, and other Martech tools for program execution and success tracking.Collaborate on annual planning for Marketing & Demand Gen team objectives, financials, budget, and headcount plan.Lead Sales Operations, Marketing more »
Salary: £ 70 K
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