lead marketing analyst
- Hiring Organisation
- Harnham
- Location
- England, United Kingdom
central expert on campaign measurement, attribution, and optimisation, guiding spend and targeting decisions across multiple channels. Alongside delivering hands-on analysis, you’ll mentor a small team, partner with senior stakeholders, and ensure best practice in data-driven marketing decisions. Key Responsibilities Lead and mentor a small marketing analytics … team, setting best practices and ways of working. Own full-funnel, cross-channel analysis covering acquisition, engagement, and retention. Improve campaign performance measurement through attribution modelling, incrementality testing, and media mix modelling. Partner with Data Science to develop predictive models (e.g. LTV, churn) to inform budget allocation. Build ...