The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Advertising over the 3 months to 22 January 2017 with a comparison to the same period over the previous 2 years.

3 months to
22 Jan 2017
Same period 2016 Same period 2015
Advertising
Hampshire / Basingstoke
Rank 65 61 71
Rank change year-on-year
-4 +10
Permanent jobs citing Advertising 2 6 2
As % of all permanent IT jobs located in Basingstoke 0.39% 1.17% 0.33%
As % of the General category 1.33% 4.84% 1.32%
Number of salaries quoted 2 5 2
Median salary £50,000 £42,500 £37,500
Median salary % change year-on-year
+17.64% +13.33%
UK excluding London median salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Basingstoke region.

General Category
Basingstoke
Permanent IT job ads with a match in the
General category
150 124 152
As % of all permanent IT jobs located in Basingstoke 29.53% 24.17% 25.25%
Number of salaries quoted 128 97 113
Median salary £42,500 £45,000 £41,000
Median salary % change year-on-year
-5.55% +9.75%
90% offered a salary of more than £27,200 £27,500 £27,400
10% offered a salary of more than £60,000 £65,000 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Advertising as a proportion of all IT jobs with a match in the General category.

Advertising Jobs Demand Trend in Basingstoke

Advertising
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Basingstoke region.

Advertising Salary Trend in Basingstoke

Advertising
Top 21 Related IT Skills in Basingstoke

For the 6 months to 22 January 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Advertising.

1 3 (60.00%) SEO
1 3 (60.00%) Content Management
1 3 (60.00%) Google
1 3 (60.00%) Pay per click
1 3 (60.00%) Marketing
1 3 (60.00%) Google Analytics
1 3 (60.00%) Email Marketing
1 3 (60.00%) Social Media
1 3 (60.00%) Analytics
1 3 (60.00%) Digital Analytics
2 2 (40.00%) Data Structures
2 2 (40.00%) Algorithms
3 1 (20.00%) Customer Engagement
3 1 (20.00%) Blog
3 1 (20.00%) C++
3 1 (20.00%) HTML
3 1 (20.00%) Java
3 1 (20.00%) JavaScript
3 1 (20.00%) CSS
3 1 (20.00%) Digital Content Management
3 1 (20.00%) Content Writing

Advertising
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 3 (60.00%) Google Analytics
General
1 3 (60.00%) Marketing
Job Titles
1 3 (60.00%) Content Manager
2 2 (40.00%) Developer
2 2 (40.00%) Senior Developer
2 2 (40.00%) SEO Manager
3 1 (20.00%) C++ Developer
3 1 (20.00%) Digital Content Manager
3 1 (20.00%) Java Developer
3 1 (20.00%) Senior C++ Developer
3 1 (20.00%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 1 (20.00%) CSS
1 1 (20.00%) HTML
Miscellaneous
1 3 (60.00%) Social Media
2 2 (40.00%) Algorithms
2 2 (40.00%) Data Structures
3 1 (20.00%) Blog
Processes & Methodologies
1 3 (60.00%) Analytics
1 3 (60.00%) Content Management
1 3 (60.00%) Digital Analytics
1 3 (60.00%) Email Marketing
1 3 (60.00%) Pay per click
1 3 (60.00%) SEO
2 1 (20.00%) Content Writing
2 1 (20.00%) Customer Engagement
2 1 (20.00%) Digital Content Management
Programming Languages
1 1 (20.00%) C++
1 1 (20.00%) Java
1 1 (20.00%) JavaScript
Vendors
1 3 (60.00%) Google