The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Advertising over the 3 months to 28 June 2016 with a comparison to the same period over the previous 2 years.

3 months to
28 Jun 2016
Same period 2015 Same period 2014
Advertising
Rank 71 58 75
Rank change year-on-year
-13 +17
Permanent jobs citing Advertising 2 2 5
As % of all permanent IT jobs located in Basingstoke 0.37% 0.43% 0.67%
As % of the General category 1.12% 1.47% 1.75%
Number of salaries quoted 2 1 5
Median salary £32,500 £45,000 £30,000
Median salary % change year-on-year
-27.77% +50.00%
90% offered a salary of more than £30,500 £45,000 £26,100
10% offered a salary of more than £34,500 £45,000 £34,500
UK excluding London median salary £40,000 £40,000 £40,000
Advertising
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Basingstoke region.

General Category
Basingstoke
Permanent IT job ads with a match in the
General category
178 136 285
As % of all permanent IT jobs located in Basingstoke 33.27% 29.25% 38.20%
Number of salaries quoted 158 109 183
Median salary £40,500 £50,000 £40,000
Median salary % change year-on-year
-19.00% +25.00%
90% offered a salary of more than £31,500 £27,500 £24,000
10% offered a salary of more than £65,000 £60,000 £75,000
UK excluding London median salary £45,000 £45,000 £43,500
% change year-on-year
- +3.44%

Advertising
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Advertising as a proportion of all IT jobs with a match in the General category.

Advertising Jobs Demand Trend in Basingstoke

Advertising
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Basingstoke region.

Advertising Salary Trend in Basingstoke

Advertising
Top 30 Related IT Skills in Basingstoke

For the 6 months to 28 June 2016, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Advertising.

1 4 (44.44%) SEO
1 4 (44.44%) Content Management
1 4 (44.44%) Google
1 4 (44.44%) Pay per click
1 4 (44.44%) Blog
1 4 (44.44%) Google Analytics
1 4 (44.44%) Email Marketing
1 4 (44.44%) Customer Engagement
1 4 (44.44%) Social Media
1 4 (44.44%) Marketing
1 4 (44.44%) Analytics
1 4 (44.44%) Digital Analytics
2 3 (33.33%) Office 365
2 3 (33.33%) Dynamics CRM
2 3 (33.33%) SQL
2 3 (33.33%) CRM
2 3 (33.33%) Microsoft
3 2 (22.22%) Active Directory
3 2 (22.22%) SharePoint
3 2 (22.22%) C#
3 2 (22.22%) C++
3 2 (22.22%) .NET
3 2 (22.22%) SQL Server
3 2 (22.22%) Web Services
3 2 (22.22%) Software Engineering
3 2 (22.22%) Software Testing
3 2 (22.22%) Law
3 2 (22.22%) Software Packaging
4 1 (11.11%) Functional Testing
4 1 (11.11%) R

Advertising
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) SharePoint
2 1 (11.11%) BizTalk Server
Business Applications
1 3 (33.33%) Dynamics CRM
Cloud Services
1 4 (44.44%) Google Analytics
2 3 (33.33%) Office 365
Communications & Networking
1 1 (11.11%) SNMP
Database & Business Intelligence
1 2 (22.22%) SQL Server
2 1 (11.11%) PostgreSQL
Development Applications
1 1 (11.11%) Git (software)
1 1 (11.11%) Subversion
General
1 4 (44.44%) Marketing
2 2 (22.22%) Law
3 1 (11.11%) Finance
Job Titles
1 4 (44.44%) Content Manager
1 4 (44.44%) Digital Content Manager
1 4 (44.44%) SEO Manager
2 2 (22.22%) Analyst
2 2 (22.22%) Software Engineer
2 2 (22.22%) Technical Analyst
3 1 (11.11%) Administrator
3 1 (11.11%) C++ Software Engineer
Libraries, Frameworks & Software Standards
1 2 (22.22%) .NET
1 2 (22.22%) Software Packaging
1 2 (22.22%) Web Services
2 1 (11.11%) CORBA
2 1 (11.11%) J2EE
2 1 (11.11%) MFC
2 1 (11.11%) XML
Miscellaneous
1 4 (44.44%) Blog
1 4 (44.44%) Social Media
Operating Systems
1 1 (11.11%) Linux
1 1 (11.11%) Windows
1 1 (11.11%) Windows Server
Processes & Methodologies
1 4 (44.44%) Analytics
1 4 (44.44%) Content Management
1 4 (44.44%) Customer Engagement
1 4 (44.44%) Digital Analytics
1 4 (44.44%) Email Marketing
1 4 (44.44%) Pay per click
1 4 (44.44%) SEO
2 3 (33.33%) CRM
3 2 (22.22%) Software Engineering
3 2 (22.22%) Software Testing
4 1 (11.11%) Functional Testing
4 1 (11.11%) Requirements Analysis
4 1 (11.11%) Validation
Programming Languages
1 3 (33.33%) SQL
2 2 (22.22%) C#
2 2 (22.22%) C++
3 1 (11.11%) Java
3 1 (11.11%) R
System Software
1 2 (22.22%) Active Directory
Vendors
1 4 (44.44%) Google
2 3 (33.33%) Microsoft
3 1 (11.11%) Oracle