The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Advertising
Rank 51 72 72
Rank change year-on-year
+21 0
Permanent jobs citing Advertising 3 6 2
As % of all permanent IT jobs located in Basingstoke 0.70% 0.83% 0.32%
As % of the General category 2.52% 2.01% 0.79%
Number of salaries quoted 2 6 2
Average salary £45,000 £48,750 £27,500
Average salary % change year-on-year
-7.69% +77.27%
UK excluding London average salary £40,000 £40,000 £40,000
Advertising
Hampshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Basingstoke region.

General Category
Basingstoke
Permanent IT job ads with a match in the
General category
119 298 252
As % of all permanent IT jobs located in Basingstoke 27.67% 41.45% 39.87%
Number of salaries quoted 98 199 168
Average salary £46,500 £45,000 £42,500
Average salary % change year-on-year
+3.33% +5.88%
90% offered a salary of more than £31,000 £30,000 £27,500
10% offered a salary of more than £60,000 £65,000 £61,100
UK excluding London average salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Advertising
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Basingstoke region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Basingstoke

Advertising
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Basingstoke region.

Advertising Salary Trend in Basingstoke

Advertising
Top 30 Related IT Skills in Basingstoke

For the 6 months to 4 September 2015, IT jobs across the Basingstoke region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 3 (60.00%) PHP
1 3 (60.00%) CSS
1 3 (60.00%) HTML
1 3 (60.00%) Telecoms
1 3 (60.00%) Finance
1 3 (60.00%) Marketing
1 3 (60.00%) Email Marketing
1 3 (60.00%) Social Media
1 3 (60.00%) Analytics
2 2 (40.00%) Banking
2 2 (40.00%) Online Marketing
2 2 (40.00%) User Experience
2 2 (40.00%) Digital Marketing
2 2 (40.00%) jQuery
2 2 (40.00%) Graphic Design
2 2 (40.00%) Web Design
2 2 (40.00%) Web Analytics
2 2 (40.00%) SEO
2 2 (40.00%) Adobe
2 2 (40.00%) E-Commerce
3 1 (20.00%) Microsoft
3 1 (20.00%) JavaScript
3 1 (20.00%) Windows
3 1 (20.00%) Linux
3 1 (20.00%) OOP
3 1 (20.00%) SharePoint
3 1 (20.00%) MVC
3 1 (20.00%) Law
3 1 (20.00%) Legal
3 1 (20.00%) Google

Advertising
Top Related IT Skills in Basingstoke by Category

For the 6 months to 4 September 2015, IT jobs across the Basingstoke region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 1 (20.00%) SharePoint
1 1 (20.00%) SharePoint 2013
Cloud Services
1 1 (20.00%) Google Analytics
Development Applications
1 1 (20.00%) Git (software)
1 1 (20.00%) Grunt
General
1 3 (60.00%) Telecoms
1 3 (60.00%) Finance
1 3 (60.00%) Marketing
2 2 (40.00%) Banking
3 1 (20.00%) Law
3 1 (20.00%) Legal
Job Titles
1 2 (40.00%) Web Designer
1 2 (40.00%) Designer
2 1 (20.00%) Content Manager
2 1 (20.00%) IT Support Analyst
2 1 (20.00%) PHP Developer
2 1 (20.00%) Lead PHP Developer
2 1 (20.00%) IT Support
2 1 (20.00%) Developer
2 1 (20.00%) Analyst
2 1 (20.00%) Support Analyst
2 1 (20.00%) Lead Developer
Libraries, Frameworks & Software Standards
1 3 (60.00%) HTML
1 3 (60.00%) CSS
2 2 (40.00%) jQuery
3 1 (20.00%) REST
3 1 (20.00%) Symfony
Miscellaneous
1 3 (60.00%) Social Media
2 2 (40.00%) User Experience
2 2 (40.00%) Graphic Design
Operating Systems
1 1 (20.00%) Windows
1 1 (20.00%) Linux
1 1 (20.00%) Windows 7
1 1 (20.00%) Windows 8
Processes & Methodologies
1 3 (60.00%) Email Marketing
1 3 (60.00%) Analytics
2 2 (40.00%) Digital Marketing
2 2 (40.00%) Online Marketing
2 2 (40.00%) Web Analytics
2 2 (40.00%) E-Commerce
2 2 (40.00%) SEO
2 2 (40.00%) Web Design
3 1 (20.00%) Content Management
3 1 (20.00%) MVC
3 1 (20.00%) Pay per click
3 1 (20.00%) Incident Management
3 1 (20.00%) OOP
Programming Languages
1 3 (60.00%) PHP
2 1 (20.00%) JavaScript
Vendors
1 2 (40.00%) Adobe
2 1 (20.00%) Google
2 1 (20.00%) Microsoft