The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 23 January 2015 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
23 Jan 2015
Same period 2014 Same period 2013
Google
Rank 66 60 86
Rank change year-on-year
-6 +26
Permanent jobs citing Google 2 3 3
As % of all permanent IT jobs located in Basingstoke 0.33% 0.61% 0.31%
As % of the Vendors category 0.59% 1.06% 0.68%
Number of salaries quoted 2 3 3
Average salary £35,000 £35,000 £50,000
Average salary % change year-on-year
- -30.00%
UK excluding London average salary £37,500 £37,500 £35,000
% change year-on-year
- +7.14%
Google
Hampshire

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Basingstoke region.

Vendors Category
Basingstoke
Permanent IT job ads with a match in the
Vendors category
341 282 438
As % of all permanent IT jobs located in Basingstoke 56.55% 57.67% 45.44%
Number of salaries quoted 261 204 307
Average salary £39,000 £42,000 £38,500
Average salary % change year-on-year
-7.14% +9.09%
90% offered a salary of more than £25,000 £24,000 £25,000
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £40,500 £40,000 £40,000
% change year-on-year
+1.25% -

Google
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Basingstoke region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Basingstoke

Google
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Basingstoke region.

Google Salary Trend in Basingstoke

Google
Top 10 Related IT Skills in Basingstoke

For the 6 months to 23 January 2015, IT jobs across the Basingstoke region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 5 (100.00%) SEO
1 5 (100.00%) Pay per click
1 5 (100.00%) Marketing
1 5 (100.00%) Google Analytics
1 5 (100.00%) Analytics
2 4 (80.00%) Advertising
3 1 (20.00%) Adobe
3 1 (20.00%) Search Engine Marketing
3 1 (20.00%) Radian6
3 1 (20.00%) Digital Marketing

Google
Top Related IT Skills in Basingstoke by Category

For the 6 months to 23 January 2015, IT jobs across the Basingstoke region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Business Applications
1 5 (100.00%) Google Analytics
2 1 (20.00%) Radian6
General
1 5 (100.00%) Marketing
2 4 (80.00%) Advertising
Job Titles
1 1 (20.00%) Coordinator
1 1 (20.00%) SEO Executive
Processes & Methodologies
1 5 (100.00%) SEO
1 5 (100.00%) Pay per click
1 5 (100.00%) Analytics
2 1 (20.00%) Search Engine Marketing
2 1 (20.00%) Digital Marketing
Vendors
1 1 (20.00%) Adobe