The first table below looks at the demand for knowledge and experience of Google products and/or services in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 1 August 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all Vendors for the Basingstoke region.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
1 Aug 2014
Same period 2013 Same period 2012
Google
Rank 77 63 72
Rank change year-on-year
-14 +9
Permanent jobs citing Google 1 16 3
As % of all permanent IT jobs located in Basingstoke 0.13% 2.45% 0.44%
As % of the Vendors category 0.21% 3.97% 0.77%
Number of salaries quoted 1 15 3
Average salary £35,000 £36,000 £31,500
Average salary % change year-on-year
-2.77% +14.28%
UK excluding London average salary £40,000 £31,500 £32,500
% change year-on-year
+26.98% -3.07%
Vendors Category
Basingstoke
Permanent IT job ads with a match in the
Vendors category
482 403 389
As % of all permanent IT jobs located in Basingstoke 63.67% 61.62% 57.54%
Number of salaries quoted 356 310 300
Average salary £42,500 £42,500 £43,000
Average salary % change year-on-year
- -1.16%
90% offered a salary of more than £28,000 £25,600 £29,300
10% offered a salary of more than £62,500 £62,500 £65,000
UK excluding London average salary £40,000 £40,000 £40,000
Google
Hampshire

Google
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Basingstoke region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Basingstoke

Google
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Basingstoke region.

Google Salary Trend in Basingstoke

Google
Top 30 Related IT Skills in Basingstoke

For the 6 months to 1 August 2014, IT jobs across the Basingstoke region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 14 (100.00%) JavaScript
1 14 (100.00%) PHP
1 14 (100.00%) MySQL
1 14 (100.00%) Photoshop
1 14 (100.00%) CSS
1 14 (100.00%) Windows
1 14 (100.00%) Linux
1 14 (100.00%) OOP
1 14 (100.00%) OO
1 14 (100.00%) Apache
1 14 (100.00%) W3C
1 14 (100.00%) Fireworks
1 14 (100.00%) Internet
1 14 (100.00%) OOD
1 14 (100.00%) Adobe Illustrator
1 14 (100.00%) Marketing
1 14 (100.00%) Web Development
1 14 (100.00%) CodeIgniter
1 14 (100.00%) Google Analytics
1 14 (100.00%) WAI
1 14 (100.00%) ExpressionEngine
1 14 (100.00%) Online Marketing
1 14 (100.00%) CSS3
1 14 (100.00%) Analytics
2 12 (85.71%) Adobe
2 12 (85.71%) MVC
2 12 (85.71%) SEO
2 12 (85.71%) CMS
2 12 (85.71%) XHTML
2 12 (85.71%) PHP5

Google
Top Related IT Skills in Basingstoke by Category

For the 6 months to 1 August 2014, IT jobs across the Basingstoke region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 14 (100.00%) Apache
1 14 (100.00%) ExpressionEngine
2 12 (85.71%) CMS
Applications
1 14 (100.00%) Photoshop
1 14 (100.00%) Fireworks
1 14 (100.00%) Adobe Illustrator
Business Applications
1 14 (100.00%) Google Analytics
Communications & Networking
1 14 (100.00%) Internet
Database & Business Intelligence
1 14 (100.00%) MySQL
Development Applications
1 2 (14.29%) Git (software)
1 2 (14.29%) Subversion
General
1 14 (100.00%) Marketing
Job Titles
1 13 (92.86%) Senior Web Developer
1 13 (92.86%) Developer
1 13 (92.86%) Web Developer
1 13 (92.86%) Senior Developer
2 12 (85.71%) PHP Developer
2 12 (85.71%) Senior PHP Developer
2 12 (85.71%) Senior PHP Web Developer
2 12 (85.71%) PHP Web Developer
3 2 (14.29%) Programmer
4 1 (7.14%) Senior Programmer
4 1 (7.14%) Web Programmer
4 1 (7.14%) PHP Programmer
Libraries, Frameworks & Software Standards
1 14 (100.00%) CSS
1 14 (100.00%) CodeIgniter
1 14 (100.00%) CSS3
2 12 (85.71%) XHTML
2 12 (85.71%) jQuery
2 12 (85.71%) HTML
2 12 (85.71%) HTML5
3 2 (14.29%) FBML
3 2 (14.29%) Google Maps API
Miscellaneous
1 14 (100.00%) W3C
2 2 (14.29%) Cybernetics
2 2 (14.29%) Computer Science
Operating Systems
1 14 (100.00%) Windows
1 14 (100.00%) Linux
Processes & Methodologies
1 14 (100.00%) OOP
1 14 (100.00%) OO
1 14 (100.00%) OOD
1 14 (100.00%) Web Development
1 14 (100.00%) Online Marketing
1 14 (100.00%) Analytics
2 12 (85.71%) MVC
2 12 (85.71%) SEO
2 12 (85.71%) Content Management
2 12 (85.71%) OO PHP
Programming Languages
1 14 (100.00%) JavaScript
1 14 (100.00%) PHP
2 12 (85.71%) PHP5
Qualifications
1 2 (14.29%) Degree
Quality Assurance & Compliance
1 14 (100.00%) WAI
Vendors
1 12 (85.71%) Adobe
2 2 (14.29%) Facebook
2 2 (14.29%) Twitter