The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 30 October 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
30 Oct 2014
Same period 2013 Same period 2012
Google
Rank 64 75 69
Rank change year-on-year
+11 -6
Permanent jobs citing Google 4 3 6
As % of all permanent IT jobs located in Basingstoke 0.73% 0.45% 0.86%
As % of the Vendors category 1.41% 0.70% 1.72%
Number of salaries quoted 4 2 6
Average salary £37,500 £31,250 £50,000
Average salary % change year-on-year
+20.00% -37.50%
UK excluding London average salary £40,000 £35,000 £35,000
% change year-on-year
+14.28% -
Google
Hampshire

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Basingstoke region.

Vendors Category
Basingstoke
Permanent IT job ads with a match in the
Vendors category
284 426 349
As % of all permanent IT jobs located in Basingstoke 51.64% 64.06% 50.22%
Number of salaries quoted 227 299 254
Average salary £40,000 £42,500 £40,000
Average salary % change year-on-year
-5.88% +6.25%
90% offered a salary of more than £27,500 £22,500 £24,000
10% offered a salary of more than £55,000 £52,000 £62,500
UK excluding London average salary £40,000 £41,500 £40,000
% change year-on-year
-3.61% +3.75%

Google
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Basingstoke region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Basingstoke

Google
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Basingstoke region.

Google Salary Trend in Basingstoke

Google
Top 30 Related IT Skills in Basingstoke

For the 6 months to 30 October 2014, IT jobs across the Basingstoke region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 6 (100.00%) SEO
1 6 (100.00%) Marketing
1 6 (100.00%) Google Analytics
1 6 (100.00%) Analytics
2 4 (66.67%) Pay per click
2 4 (66.67%) Advertising
3 2 (33.33%) CMS
3 2 (33.33%) Adobe Illustrator
3 2 (33.33%) Content Management
3 2 (33.33%) PHP5
3 2 (33.33%) jQuery
3 2 (33.33%) ExpressionEngine
3 2 (33.33%) Online Marketing
3 2 (33.33%) HTML5
3 2 (33.33%) CSS3
3 2 (33.33%) Web Development
3 2 (33.33%) WAI
3 2 (33.33%) HTML
3 2 (33.33%) JavaScript
3 2 (33.33%) PHP
3 2 (33.33%) MySQL
3 2 (33.33%) Photoshop
3 2 (33.33%) CSS
3 2 (33.33%) Windows
3 2 (33.33%) Linux
3 2 (33.33%) OOP
3 2 (33.33%) OO
3 2 (33.33%) Apache
3 2 (33.33%) XHTML
3 2 (33.33%) OOD

Google
Top Related IT Skills in Basingstoke by Category

For the 6 months to 30 October 2014, IT jobs across the Basingstoke region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 2 (33.33%) Apache
1 2 (33.33%) CMS
1 2 (33.33%) ExpressionEngine
Applications
1 2 (33.33%) Photoshop
1 2 (33.33%) Fireworks
1 2 (33.33%) Adobe Illustrator
Business Applications
1 6 (100.00%) Google Analytics
Communications & Networking
1 2 (33.33%) Internet
Database & Business Intelligence
1 2 (33.33%) MySQL
General
1 6 (100.00%) Marketing
2 4 (66.67%) Advertising
Job Titles
1 2 (33.33%) Developer
1 2 (33.33%) Web Developer
1 2 (33.33%) Senior Developer
1 2 (33.33%) Senior Web Developer
1 2 (33.33%) PHP Developer
1 2 (33.33%) PHP Web Developer
1 2 (33.33%) Senior PHP Developer
1 2 (33.33%) Senior PHP Web Developer
2 1 (16.67%) SEO Executive
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
1 2 (33.33%) CSS
1 2 (33.33%) XHTML
1 2 (33.33%) CodeIgniter
1 2 (33.33%) jQuery
1 2 (33.33%) HTML5
1 2 (33.33%) CSS3
Miscellaneous
1 2 (33.33%) W3C
Operating Systems
1 2 (33.33%) Windows
1 2 (33.33%) Linux
Processes & Methodologies
1 6 (100.00%) SEO
1 6 (100.00%) Analytics
2 4 (66.67%) Pay per click
3 2 (33.33%) Web Development
3 2 (33.33%) Online Marketing
3 2 (33.33%) Content Management
3 2 (33.33%) OOP
3 2 (33.33%) OO
3 2 (33.33%) OOD
3 2 (33.33%) MVC
3 2 (33.33%) OO PHP
Programming Languages
1 2 (33.33%) JavaScript
1 2 (33.33%) PHP
1 2 (33.33%) PHP5
Quality Assurance & Compliance
1 2 (33.33%) WAI
Vendors
1 2 (33.33%) Adobe
Basingstoke
Spectrum IT
Salary: £30000 - £35000 per annum + Pension, 25 days hol, Medical
Posted: 2 days ago
Basingstoke, Hampshire
Jagger Talent
Salary: From £26,000 to £30,000 per annum
Posted: 3 days ago