The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Basingstoke region. Included is a guide to the average salaries offered in IT jobs that have cited Google over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Google.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Google
Rank 50 - 62
Rank change year-on-year
- 0
Permanent jobs citing Google 13 0 3
As % of all permanent IT jobs located in Basingstoke 2.48% - 0.58%
As % of the Vendors category 4.17% - 0.98%
Number of salaries quoted 12 0 3
Average salary £41,000 - £35,000
UK excluding London average salary £40,000 £37,500 £37,000
% change year-on-year
+6.66% +1.35%
Google
Hampshire

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Basingstoke region.

Vendors Category
Basingstoke
Permanent IT job ads with a match in the
Vendors category
312 350 306
As % of all permanent IT jobs located in Basingstoke 59.54% 58.33% 59.53%
Number of salaries quoted 265 264 218
Average salary £45,000 £40,000 £41,700
Average salary % change year-on-year
+12.50% -4.07%
90% offered a salary of more than £31,500 £24,200 £27,500
10% offered a salary of more than £62,600 £52,500 £60,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Google
Jobs Demand Trend in Basingstoke

This chart provides a 3-month moving total of permanent IT jobs citing Google across the Basingstoke region as a proportion of the total demand within the Vendors category.

Google Jobs Demand Trend in Basingstoke

Google
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Basingstoke region.

Google Salary Trend in Basingstoke

Google
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Google across the Basingstoke region over the 3 months to 12 February 2016.

Google Salary Histogram in Basingstoke

Google
Top 30 Related IT Skills in Basingstoke

For the 6 months to 12 February 2016, IT jobs across the Basingstoke region citing Google also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google.

1 15 (60.00%) Java
1 15 (60.00%) Android
1 15 (60.00%) Android SDK
1 15 (60.00%) Android Development
2 14 (56.00%) Degree
3 13 (52.00%) Git (software)
3 13 (52.00%) Agile Software Development
3 13 (52.00%) Software Engineering
3 13 (52.00%) Windows
3 13 (52.00%) Eclipse
3 13 (52.00%) Performance Tuning
3 13 (52.00%) Secure Coding
4 10 (40.00%) Analytics
4 10 (40.00%) Social Media
4 10 (40.00%) Marketing
4 10 (40.00%) Google Analytics
5 9 (36.00%) Pay per click
6 8 (32.00%) Email Marketing
6 8 (32.00%) Content Management
6 8 (32.00%) Advertising
7 6 (24.00%) SEO
8 4 (16.00%) Blog
8 4 (16.00%) Customer Engagement
9 2 (8.00%) iPad
9 2 (8.00%) Digital Marketing
9 2 (8.00%) HTTPS
9 2 (8.00%) Facebook
9 2 (8.00%) Twitter
9 2 (8.00%) User Experience
10 1 (4.00%) Digital Content Management

Google
Top Related IT Skills in Basingstoke by Category

For the 6 months to 12 February 2016, IT jobs across the Basingstoke region citing Google also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Google. Up to 20 skills are shown per category.

Application Platforms
1 1 (4.00%) CMS
Applications
1 1 (4.00%) MS Excel
1 1 (4.00%) MS Office
1 1 (4.00%) Photoshop
Cloud Services
1 10 (40.00%) Google Analytics
2 1 (4.00%) Google Tag Manager
Communications & Networking
1 2 (8.00%) HTTPS
Development Applications
1 13 (52.00%) Eclipse
1 13 (52.00%) Git (software)
2 1 (4.00%) Dreamweaver
General
1 10 (40.00%) Marketing
2 8 (32.00%) Advertising
Job Titles
1 15 (60.00%) Android Developer
1 15 (60.00%) Developer
2 13 (52.00%) Agile Developer
2 13 (52.00%) Agile Java Developer
2 13 (52.00%) Java Developer
3 9 (36.00%) Content Manager
3 9 (36.00%) Digital Content Manager
4 5 (20.00%) SEO Manager
Libraries, Frameworks & Software Standards
1 15 (60.00%) Android SDK
2 1 (4.00%) HTML
Miscellaneous
1 10 (40.00%) Social Media
2 4 (16.00%) Blog
3 2 (8.00%) iPad
3 2 (8.00%) User Experience
4 1 (4.00%) Copywriting
Operating Systems
1 15 (60.00%) Android
2 13 (52.00%) Windows
Processes & Methodologies
1 15 (60.00%) Android Development
2 13 (52.00%) Agile Software Development
2 13 (52.00%) Performance Tuning
2 13 (52.00%) Secure Coding
2 13 (52.00%) Software Engineering
3 10 (40.00%) Analytics
4 9 (36.00%) Pay per click
5 8 (32.00%) Content Management
5 8 (32.00%) Email Marketing
6 6 (24.00%) SEO
7 4 (16.00%) Customer Engagement
8 2 (8.00%) Digital Marketing
9 1 (4.00%) B2C
9 1 (4.00%) CRM
9 1 (4.00%) Digital Content Management
9 1 (4.00%) Link Building
9 1 (4.00%) Marketing Analytics
9 1 (4.00%) Marketing Strategy
9 1 (4.00%) Web Analytics
Programming Languages
1 15 (60.00%) Java
Qualifications
1 14 (56.00%) Degree
Vendors
1 2 (8.00%) Facebook
1 2 (8.00%) Twitter
2 1 (4.00%) Tableau