The table below looks at the statistics for knowledge and experience of Google products and/or services in IT jobs advertised for the Basingstoke region. Included is a guide to the salaries offered in IT jobs that have cited Google over the 3 months to 29 August 2016 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Google.

3 months to
29 Aug 2016
Same period 2015 Same period 2014
Google
Rank 68 46 -
Rank change year-on-year
-22 -
Permanent jobs citing Google 4 13 0
As % of all permanent IT jobs located in Basingstoke 0.71% 2.99% -
As % of the Vendors category 1.43% 5.75% -
Number of salaries quoted 3 13 0
Median salary £32,500 £45,000 -
Median salary % change year-on-year
-27.77% -
UK excluding London median salary £37,500 £39,000 £40,000
% change year-on-year
-3.84% -2.50%
Google
Hampshire

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the Basingstoke region.

Vendors Category
Basingstoke
Permanent IT job ads with a match in the
Vendors category
280 226 450
As % of all permanent IT jobs located in Basingstoke 50.00% 51.95% 61.14%
Number of salaries quoted 250 186 325
Median salary £37,500 £42,500 £42,500
Median salary % change year-on-year
-11.76% -
90% offered a salary of more than £27,500 £22,500 £27,500
10% offered a salary of more than £60,000 £60,300 £60,000
UK excluding London median salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Google
Jobs Demand Trend in Basingstoke

The demand trend of job ads across the Basingstoke region citing Google as a proportion of all IT jobs with a match in the Vendors category.

Google Jobs Demand Trend in Basingstoke

Google
Salary Trend in Basingstoke

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google across the Basingstoke region.

Google Salary Trend in Basingstoke

Google
Salary Histogram in Basingstoke

This chart provides a salary histogram for IT jobs citing Google across the Basingstoke region over the 3 months to 29 August 2016.

Google Salary Histogram in Basingstoke

Google
Top 30 Related IT Skills in Basingstoke

For the 6 months to 29 August 2016, IT jobs citing Google also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Basingstoke region with a requirement for Google.

1 6 (100.00%) Marketing
2 4 (66.67%) Google Analytics
2 4 (66.67%) Analytics
3 3 (50.00%) Social Media
3 3 (50.00%) Digital Marketing
3 3 (50.00%) SEO
4 2 (33.33%) Finance
4 2 (33.33%) Manufacturing
4 2 (33.33%) Advertising
4 2 (33.33%) Salesforce.com
4 2 (33.33%) Electronics
4 2 (33.33%) Telecoms
4 2 (33.33%) Programme Management
4 2 (33.33%) Content Management
4 2 (33.33%) SAP
4 2 (33.33%) Business Intelligence
4 2 (33.33%) CRM
4 2 (33.33%) Active Directory
4 2 (33.33%) Amazon AWS
4 2 (33.33%) Email Marketing
4 2 (33.33%) SAP Oil and Gas
4 2 (33.33%) Pay per click
4 2 (33.33%) SaaS
4 2 (33.33%) Digital Analytics
5 1 (16.67%) Marvel
5 1 (16.67%) Crimson Hexagon
5 1 (16.67%) Data Visualisation
5 1 (16.67%) Adobe Analytics
5 1 (16.67%) Office 365
5 1 (16.67%) Facebook

Google
Top Related IT Skills in Basingstoke by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (16.67%) CMS
1 1 (16.67%) Marvel
Applications
1 1 (16.67%) MS Excel
1 1 (16.67%) MS Office
1 1 (16.67%) Photoshop
Business Applications
1 2 (33.33%) SAP Oil and Gas
2 1 (16.67%) FastStats
2 1 (16.67%) Radian6
Cloud Services
1 4 (66.67%) Google Analytics
2 2 (33.33%) Amazon AWS
2 2 (33.33%) SaaS
3 1 (16.67%) Adobe Analytics
3 1 (16.67%) Office 365
3 1 (16.67%) Responsys
Database & Business Intelligence
1 1 (16.67%) MySQL
Development Applications
1 1 (16.67%) Dreamweaver
General
1 6 (100.00%) Marketing
2 2 (33.33%) Advertising
2 2 (33.33%) Electronics
2 2 (33.33%) Finance
2 2 (33.33%) Manufacturing
2 2 (33.33%) Telecoms
3 1 (16.67%) Games
3 1 (16.67%) Retail
Job Titles
1 3 (50.00%) Content Manager
2 2 (33.33%) SEO Manager
2 2 (33.33%) Support Engineer
3 1 (16.67%) Digital Content Manager
3 1 (16.67%) IT Engineer
3 1 (16.67%) IT Support
3 1 (16.67%) IT Support Engineer
3 1 (16.67%) Open Source Engineer
Libraries, Frameworks & Software Standards
1 1 (16.67%) COM
1 1 (16.67%) HTML
Miscellaneous
1 3 (50.00%) Social Media
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Copywriting
2 1 (16.67%) FMCG
2 1 (16.67%) User Experience
2 1 (16.67%) Visualisation
Operating Systems
1 1 (16.67%) Mac OS X
1 1 (16.67%) Windows
1 1 (16.67%) Windows 7
1 1 (16.67%) Windows 8
Processes & Methodologies
1 4 (66.67%) Analytics
2 3 (50.00%) Digital Marketing
2 3 (50.00%) SEO
3 2 (33.33%) Business Intelligence
3 2 (33.33%) Content Management
3 2 (33.33%) CRM
3 2 (33.33%) Digital Analytics
3 2 (33.33%) Email Marketing
3 2 (33.33%) Pay per click
3 2 (33.33%) Programme Management
4 1 (16.67%) B2C
4 1 (16.67%) Business Analysis
4 1 (16.67%) Customer Analytics
4 1 (16.67%) Data Analysis
4 1 (16.67%) Data Protection
4 1 (16.67%) Data Visualisation
4 1 (16.67%) Digital Content Management
4 1 (16.67%) E-Commerce
4 1 (16.67%) Marketing Automation
4 1 (16.67%) Open Source
Programming Languages
1 1 (16.67%) SQL
Qualifications
1 1 (16.67%) Degree
Quality Assurance & Compliance
1 1 (16.67%) QA
System Software
1 2 (33.33%) Active Directory
Systems Management
1 1 (16.67%) Microsoft Intune
1 1 (16.67%) SCCM
Vendors
1 2 (33.33%) Salesforce.com
1 2 (33.33%) SAP
2 1 (16.67%) Adobe
2 1 (16.67%) Coremetrics
2 1 (16.67%) Crimson Hexagon
2 1 (16.67%) Facebook
2 1 (16.67%) Microsoft
2 1 (16.67%) Oracle
2 1 (16.67%) VMware