The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Belfast region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 18 22 30
Rank change year-on-year
+4 +8
Permanent jobs citing Marketing 16 13 8
As % of all permanent IT jobs located in Belfast 12.80% 8.90% 4.32%
As % of the General category 44.44% 33.33% 9.20%
Number of salaries quoted 3 0 4
Average salary £25,000 - £45,000
90% offered a salary of more than £20,200 - £27,325
10% offered a salary of more than £33,000 - £48,500
UK excluding London average salary £40,000 £38,000 £36,000
% change year-on-year
+5.26% +5.55%
Marketing
County Antrim

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Belfast region.

General Category
Belfast
Permanent IT job ads with a match in the
General category
36 39 87
As % of all permanent IT jobs located in Belfast 28.80% 26.71% 47.03%
Number of salaries quoted 19 14 65
Average salary £32,500 £45,000 £42,500
Average salary % change year-on-year
-27.77% +5.88%
90% offered a salary of more than £22,600 £27,500 £14,144
10% offered a salary of more than £46,000 £60,000 £122,500
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing
Jobs Demand Trend in Belfast

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Belfast region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Belfast

Marketing
Salary Trend in Belfast

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Belfast region.

Marketing Salary Trend in Belfast

Marketing
Salary Histogram in Belfast

This chart provides a salary histogram for IT jobs citing Marketing across the Belfast region over the 3 months to 3 July 2015.

Marketing Salary Histogram in Belfast

Marketing
Top 30 Related IT Skills in Belfast

For the 6 months to 3 July 2015, IT jobs across the Belfast region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 19 (82.61%) Finance
2 16 (69.57%) Degree
3 14 (60.87%) Analytical Skills
4 13 (56.52%) SQL
4 13 (56.52%) Analytics
5 12 (52.17%) Customer Analytics
5 12 (52.17%) Visualisation
5 12 (52.17%) Social Media
5 12 (52.17%) Tableau
5 12 (52.17%) Algorithms
5 12 (52.17%) Operations Research
5 12 (52.17%) QlikView
5 12 (52.17%) Retail
5 12 (52.17%) Data Analysis
5 12 (52.17%) Economics
6 10 (43.48%) Java
6 10 (43.48%) Telecoms
7 9 (39.13%) Python
8 8 (34.78%) SAS
8 8 (34.78%) SPSS
8 8 (34.78%) C++
8 8 (34.78%) VBA
8 8 (34.78%) Management Information System
8 8 (34.78%) CIMA
8 8 (34.78%) MBA
8 8 (34.78%) SAP InfiniteInsight
8 8 (34.78%) Data Extraction
8 8 (34.78%) R
8 8 (34.78%) Demand Forecasting
8 8 (34.78%) Data Analytics

Marketing
Top Related IT Skills in Belfast by Category

For the 6 months to 3 July 2015, IT jobs across the Belfast region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 8 (34.78%) SAS
2 1 (4.35%) Oracle Workflow
Applications
1 8 (34.78%) SPSS
2 1 (4.35%) MS Office
Business Applications
1 8 (34.78%) SAP InfiniteInsight
2 2 (8.70%) SAP Oil and Gas
Cloud Services
1 1 (4.35%) Google Analytics
Communications & Networking
1 2 (8.70%) TCP/IP
1 2 (8.70%) DNS
2 1 (4.35%) Internet
2 1 (4.35%) SSH
2 1 (4.35%) Structured Cabling
2 1 (4.35%) VPN
2 1 (4.35%) Broadband
2 1 (4.35%) DHCP
2 1 (4.35%) SNMP
Database & Business Intelligence
1 12 (52.17%) QlikView
2 4 (17.39%) Hadoop
3 2 (8.70%) MySQL
4 1 (4.35%) SQL Server
Development Applications
1 1 (4.35%) Git (software)
1 1 (4.35%) Jenkins
General
1 19 (82.61%) Finance
2 12 (52.17%) Retail
3 10 (43.48%) Telecoms
4 5 (21.74%) Banking
5 2 (8.70%) Electronics
5 2 (8.70%) Manufacturing
6 1 (4.35%) Games
6 1 (4.35%) Spanish Language
6 1 (4.35%) Swedish Language
Job Titles
1 14 (60.87%) Consultant
2 8 (34.78%) Data Consultant
2 8 (34.78%) Data Analytics Consultant
3 2 (8.70%) Senior Consultant
4 1 (4.35%) DevOps Engineer
4 1 (4.35%) Salesforce.com Consultant
4 1 (4.35%) Software Engineer
4 1 (4.35%) Analyst
4 1 (4.35%) Development Manager
4 1 (4.35%) Support Engineer
4 1 (4.35%) Business Development Manager
4 1 (4.35%) Operations Analyst
4 1 (4.35%) Product Manager
4 1 (4.35%) E-Commerce Manager
4 1 (4.35%) Business Manager
4 1 (4.35%) Linux Engineer
Libraries, Frameworks & Software Standards
1 1 (4.35%) HTML
1 1 (4.35%) XML
1 1 (4.35%) LAMP
1 1 (4.35%) Oracle Fusion
Miscellaneous
1 14 (60.87%) Analytical Skills
2 12 (52.17%) Algorithms
2 12 (52.17%) Economics
2 12 (52.17%) Visualisation
2 12 (52.17%) Social Media
3 8 (34.78%) Management Information System
3 8 (34.78%) Data Extraction
4 2 (8.70%) DTV
4 2 (8.70%) Clustering
5 1 (4.35%) PACS
5 1 (4.35%) Informatics
5 1 (4.35%) Computer Science
5 1 (4.35%) Health Informatics
5 1 (4.35%) User Experience
Operating Systems
1 3 (13.04%) Windows
2 2 (8.70%) Linux
2 2 (8.70%) UNIX
3 1 (4.35%) OpenVMS
3 1 (4.35%) Windows 7
3 1 (4.35%) Solaris
Processes & Methodologies
1 13 (56.52%) Analytics
2 12 (52.17%) Customer Analytics
2 12 (52.17%) Data Analysis
2 12 (52.17%) Operations Research
3 8 (34.78%) Demand Forecasting
3 8 (34.78%) Data Analytics
4 5 (21.74%) Validation
5 4 (17.39%) Asset Management
5 4 (17.39%) Data Management
5 4 (17.39%) Data Transformation
6 2 (8.70%) Digital Marketing
6 2 (8.70%) Scrum
6 2 (8.70%) Programme Management
6 2 (8.70%) Agile Software Development
6 2 (8.70%) E-Commerce
6 2 (8.70%) Business Intelligence
6 2 (8.70%) Web Development
6 2 (8.70%) Business Development
7 1 (4.35%) Internet Marketing
7 1 (4.35%) Software Engineering
Programming Languages
1 13 (56.52%) SQL
2 10 (43.48%) Java
3 9 (39.13%) Python
4 8 (34.78%) VBA
4 8 (34.78%) C++
4 8 (34.78%) R
5 2 (8.70%) PHP
6 1 (4.35%) JavaScript
6 1 (4.35%) Perl
6 1 (4.35%) Ruby
Qualifications
1 16 (69.57%) Degree
2 8 (34.78%) CIMA
2 8 (34.78%) MBA
3 1 (4.35%) Postgraduate
3 1 (4.35%) Oracle Certification
Quality Assurance & Compliance
1 1 (4.35%) QA
System Software
1 2 (8.70%) Active Directory
2 1 (4.35%) VMware Infrastructure
2 1 (4.35%) Veritas Cluster Server
2 1 (4.35%) vSphere
Systems Management
1 1 (4.35%) Nagios
1 1 (4.35%) Puppet
1 1 (4.35%) Red Hat Satellite
Vendors
1 12 (52.17%) Tableau
2 6 (26.09%) SAP
3 3 (13.04%) Oracle
4 2 (8.70%) VMware
5 1 (4.35%) Google
5 1 (4.35%) Cisco
5 1 (4.35%) Microsoft
5 1 (4.35%) Salesforce.com
5 1 (4.35%) ATG