The table below looks at the statistics for B2C skills in IT jobs advertised for the Brighton region. Included is a guide to the average salaries offered in IT jobs that have cited B2C over the 3 months to 20 April 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Apr 2015
Same period 2014 Same period 2013
B2C (Business-to-Consumer)
Rank 104 94 74
Rank change year-on-year
-10 -20
Permanent jobs citing B2C 2 2 6
As % of all permanent IT jobs located in Brighton 0.19% 0.20% 0.82%
As % of the Processes & Methodologies category 0.24% 0.24% 1.03%
Number of salaries quoted 0 2 6
Average salary - £38,000 £27,500
Average salary % change year-on-year
- +38.18%
UK excluding London average salary £47,500 £44,500 £40,000
% change year-on-year
+6.74% +11.25%
B2C
East Sussex

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Brighton region.

Processes & Methodologies Category
Brighton
Permanent IT job ads with a match in the
Processes & Methodologies category
848 825 581
As % of all permanent IT jobs located in Brighton 82.41% 83.59% 79.81%
Number of salaries quoted 739 689 532
Average salary £42,500 £40,000 £38,800
Average salary % change year-on-year
+6.25% +3.09%
90% offered a salary of more than £31,700 £30,000 £26,000
10% offered a salary of more than £55,000 £55,000 £52,500
UK excluding London average salary £44,000 £42,500 £40,000
% change year-on-year
+3.52% +6.25%

B2C
Jobs Demand Trend in Brighton

This chart provides a 3-month moving total of permanent IT jobs citing B2C across the Brighton region as a proportion of the total demand within the Processes & Methodologies category.

B2C Jobs Demand Trend in Brighton

B2C
Salary Trend in Brighton

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing B2C across the Brighton region.

B2C Salary Trend in Brighton

B2C
Top 19 Related IT Skills in Brighton

For the 6 months to 20 April 2015, IT jobs across the Brighton region citing B2C also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C.

1 3 (100.00%) Marketing
2 2 (66.67%) E-Commerce
2 2 (66.67%) SEO
2 2 (66.67%) Advertising
2 2 (66.67%) Google
2 2 (66.67%) Pay per click
2 2 (66.67%) Display Advertising
2 2 (66.67%) Digital Marketing
2 2 (66.67%) Online Marketing
2 2 (66.67%) Analytical Skills
3 1 (33.33%) People Management
3 1 (33.33%) Social Media
3 1 (33.33%) Stakeholder Engagement
3 1 (33.33%) Marketing Strategy
3 1 (33.33%) Social Media Marketing
3 1 (33.33%) Facebook
3 1 (33.33%) Twitter
3 1 (33.33%) Analytics
3 1 (33.33%) Line Management

B2C
Top Related IT Skills in Brighton by Category

For the 6 months to 20 April 2015, IT jobs across the Brighton region citing B2C also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited B2C. Up to 20 skills are shown per category.

General
1 3 (100.00%) Marketing
2 2 (66.67%) Advertising
Job Titles
1 1 (33.33%) Analyst
1 1 (33.33%) PPC Specialist
1 1 (33.33%) PPC Manager
1 1 (33.33%) PPC Analyst
1 1 (33.33%) PPC Executive
1 1 (33.33%) Social Media Manager
Miscellaneous
1 2 (66.67%) Analytical Skills
2 1 (33.33%) Social Media
Processes & Methodologies
1 2 (66.67%) E-Commerce
1 2 (66.67%) SEO
1 2 (66.67%) Pay per click
1 2 (66.67%) Display Advertising
1 2 (66.67%) Digital Marketing
1 2 (66.67%) Online Marketing
2 1 (33.33%) Stakeholder Engagement
2 1 (33.33%) Marketing Strategy
2 1 (33.33%) Social Media Marketing
2 1 (33.33%) Analytics
2 1 (33.33%) Line Management
2 1 (33.33%) People Management
Vendors
1 2 (66.67%) Google
2 1 (33.33%) Facebook
2 1 (33.33%) Twitter