The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 300 334 336
Rank change year-on-year
+34 +2
Permanent jobs citing Search Engine Marketing 6 2 2
As % of all permanent IT jobs located in the City of London 0.054% 0.016% 0.017%
As % of the Processes & Methodologies category 0.067% 0.020% 0.021%
Number of salaries quoted 1 0 2
Average salary £28,500 - £26,750
UK excluding London average salary £60,000 £32,750 £23,000
% change year-on-year
+83.20% +42.39%
Search Engine Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8992 9925 9608
As % of all permanent IT jobs located in the City of London 81.41% 81.87% 80.34%
Number of salaries quoted 7710 8519 8740
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £38,500 £37,500 £36,000
10% offered a salary of more than £80,000 £80,000 £82,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Search Engine Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the City of London

Search Engine Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the City of London region.

Search Engine Marketing Salary Trend in the City of London

Search Engine Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 31 October 2014, IT jobs across the City of London region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 32 (100.00%) Marketing
2 19 (59.38%) Online Marketing
3 17 (53.13%) Social Media
4 14 (43.75%) HTML
4 14 (43.75%) SEO
4 14 (43.75%) Analytical Skills
5 12 (37.50%) Analytics
6 11 (34.38%) Digital Marketing
7 10 (31.25%) Google
7 10 (31.25%) CSS
7 10 (31.25%) Campaign Management
7 10 (31.25%) Line Management
8 9 (28.13%) Adobe
8 9 (28.13%) Retail
8 9 (28.13%) Coremetrics
8 9 (28.13%) Degree
8 9 (28.13%) Quantitative Analysis
8 9 (28.13%) Web Analytics
9 7 (21.88%) Advertising
10 6 (18.75%) JavaScript
10 6 (18.75%) PHP
11 5 (15.63%) Email Marketing
11 5 (15.63%) MS Excel
11 5 (15.63%) CRM
11 5 (15.63%) Photoshop
11 5 (15.63%) MS Office
11 5 (15.63%) Microsoft
11 5 (15.63%) Technical Analysis
11 5 (15.63%) Marketing Strategy
12 4 (12.50%) New Media

Search Engine Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 31 October 2014, IT jobs across the City of London region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (12.50%) CMS
2 1 (3.13%) Drupal
2 1 (3.13%) WordPress
Applications
1 5 (15.63%) Photoshop
1 5 (15.63%) MS Office
1 5 (15.63%) MS Excel
2 1 (3.13%) Adobe Illustrator
Business Applications
1 1 (3.13%) Magento
Communications & Networking
1 1 (3.13%) Intranet
1 1 (3.13%) Internet
Database & Business Intelligence
1 1 (3.13%) MySQL
Development Applications
1 1 (3.13%) Git (software)
General
1 32 (100.00%) Marketing
2 9 (28.13%) Retail
3 7 (21.88%) Advertising
4 4 (12.50%) Publishing
5 1 (3.13%) Games
5 1 (3.13%) Banking
5 1 (3.13%) Finance
Job Titles
1 10 (31.25%) Search Manager
2 6 (18.75%) SEO Executive
3 4 (12.50%) Lead Designer
3 4 (12.50%) Digital Marketing Executive
3 4 (12.50%) UX Designer
3 4 (12.50%) Designer
3 4 (12.50%) Marketing Executive
4 3 (9.38%) Marketing Manager
5 1 (3.13%) Performance Analyst
5 1 (3.13%) Marketing Analyst
5 1 (3.13%) PPC Specialist
5 1 (3.13%) Digital Marketing Manager
5 1 (3.13%) Senior Manager
5 1 (3.13%) Developer
5 1 (3.13%) Analyst
5 1 (3.13%) Web Developer
5 1 (3.13%) PPC Manager
5 1 (3.13%) PPC Analyst
5 1 (3.13%) PPC Executive
5 1 (3.13%) SEO Manager
Libraries, Frameworks & Software Standards
1 14 (43.75%) HTML
2 10 (31.25%) CSS
3 1 (3.13%) CodeIgniter
3 1 (3.13%) Laravel
Miscellaneous
1 17 (53.13%) Social Media
2 14 (43.75%) Analytical Skills
3 4 (12.50%) New Media
3 4 (12.50%) User Experience
4 1 (3.13%) Blog
Processes & Methodologies
1 19 (59.38%) Online Marketing
2 14 (43.75%) SEO
3 12 (37.50%) Analytics
4 11 (34.38%) Digital Marketing
5 10 (31.25%) Campaign Management
5 10 (31.25%) Line Management
6 9 (28.13%) Quantitative Analysis
6 9 (28.13%) Web Analytics
7 5 (15.63%) Email Marketing
7 5 (15.63%) CRM
7 5 (15.63%) Technical Analysis
7 5 (15.63%) Marketing Strategy
8 4 (12.50%) Web Marketing
8 4 (12.50%) Agile Project Management
8 4 (12.50%) Scrum
8 4 (12.50%) Agile Software Development
8 4 (12.50%) Project Management
9 3 (9.38%) Pay per click
9 3 (9.38%) Web Design
10 1 (3.13%) Content Management
Programming Languages
1 6 (18.75%) JavaScript
1 6 (18.75%) PHP
Qualifications
1 9 (28.13%) Degree
Vendors
1 10 (31.25%) Google
2 9 (28.13%) Coremetrics
2 9 (28.13%) Adobe
3 5 (15.63%) Microsoft
4 1 (3.13%) Zend
4 1 (3.13%) Maxymiser