The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 305 323 321
Rank change year-on-year
+18 -2
Permanent jobs citing Search Engine Marketing 24 3 2
As % of all permanent IT jobs located in the City of London 0.21% 0.025% 0.016%
As % of the Processes & Methodologies category 0.25% 0.031% 0.019%
Number of salaries quoted 8 1 2
Average salary £28,500 £29,000 £26,750
Average salary % change year-on-year
-1.72% +8.41%
UK excluding London average salary £27,500 £30,000 £22,750
% change year-on-year
-8.33% +31.86%
Search Engine Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9444 9693 10412
As % of all permanent IT jobs located in the City of London 81.96% 82.05% 80.77%
Number of salaries quoted 7888 8471 9498
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Search Engine Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the City of London

Search Engine Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the City of London region.

Search Engine Marketing Salary Trend in the City of London

Search Engine Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Search Engine Marketing across the City of London region over the 3 months to 16 September 2014.

Search Engine Marketing Salary Histogram in the City of London

Search Engine Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 16 September 2014, IT jobs across the City of London region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 49 (100.00%) Marketing
2 34 (69.39%) Social Media
3 27 (55.10%) Online Marketing
4 24 (48.98%) SEO
5 22 (44.90%) HTML
6 20 (40.82%) Analytics
7 19 (38.78%) Digital Marketing
8 18 (36.73%) CSS
9 16 (32.65%) Degree
10 15 (30.61%) Advertising
11 14 (28.57%) Analytical Skills
12 13 (26.53%) Line Management
12 13 (26.53%) CRM
13 11 (22.45%) Project Management
13 11 (22.45%) Scrum
13 11 (22.45%) Agile Software Development
13 11 (22.45%) User Experience
13 11 (22.45%) Agile Project Management
13 11 (22.45%) New Media
14 10 (20.41%) Campaign Management
14 10 (20.41%) Google
15 9 (18.37%) Coremetrics
15 9 (18.37%) Web Analytics
15 9 (18.37%) Quantitative Analysis
15 9 (18.37%) Retail
15 9 (18.37%) Adobe
16 7 (14.29%) JavaScript
16 7 (14.29%) PHP
17 6 (12.24%) Photoshop
17 6 (12.24%) Email Marketing

Search Engine Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 16 September 2014, IT jobs across the City of London region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (8.16%) CMS
2 2 (4.08%) Drupal
2 2 (4.08%) WordPress
Applications
1 6 (12.24%) Photoshop
2 5 (10.20%) MS Office
2 5 (10.20%) MS Excel
3 2 (4.08%) Adobe Illustrator
Business Applications
1 2 (4.08%) Magento
Communications & Networking
1 2 (4.08%) Intranet
1 2 (4.08%) Internet
Database & Business Intelligence
1 2 (4.08%) MySQL
Development Applications
1 2 (4.08%) Git (software)
General
1 49 (100.00%) Marketing
2 15 (30.61%) Advertising
3 9 (18.37%) Retail
4 4 (8.16%) Publishing
5 1 (2.04%) Banking
5 1 (2.04%) Games
5 1 (2.04%) Finance
Job Titles
1 12 (24.49%) SEO Executive
2 11 (22.45%) User Experience Designer
2 11 (22.45%) Designer
2 11 (22.45%) Lead Designer
3 10 (20.41%) Search Manager
4 4 (8.16%) Marketing Manager
4 4 (8.16%) Senior Manager
4 4 (8.16%) Marketing Executive
4 4 (8.16%) SEO Manager
4 4 (8.16%) Digital Marketing Executive
5 2 (4.08%) Digital Marketing Manager
5 2 (4.08%) Web Developer
5 2 (4.08%) Developer
6 1 (2.04%) PPC Executive
6 1 (2.04%) Analyst
6 1 (2.04%) Performance Analyst
6 1 (2.04%) PPC Manager
6 1 (2.04%) PPC Analyst
6 1 (2.04%) PPC Specialist
6 1 (2.04%) Marketing Analyst
Libraries, Frameworks & Software Standards
1 22 (44.90%) HTML
2 18 (36.73%) CSS
3 2 (4.08%) CodeIgniter
3 2 (4.08%) Laravel
Miscellaneous
1 34 (69.39%) Social Media
2 14 (28.57%) Analytical Skills
3 11 (22.45%) User Experience
3 11 (22.45%) New Media
4 2 (4.08%) Blog
Processes & Methodologies
1 27 (55.10%) Online Marketing
2 24 (48.98%) SEO
3 20 (40.82%) Analytics
4 19 (38.78%) Digital Marketing
5 13 (26.53%) Line Management
5 13 (26.53%) CRM
6 11 (22.45%) Project Management
6 11 (22.45%) Scrum
6 11 (22.45%) Agile Software Development
6 11 (22.45%) Agile Project Management
7 10 (20.41%) Campaign Management
8 9 (18.37%) Web Analytics
8 9 (18.37%) Quantitative Analysis
9 6 (12.24%) Email Marketing
10 5 (10.20%) Technical Analysis
10 5 (10.20%) Marketing Strategy
11 4 (8.16%) Web Marketing
11 4 (8.16%) Web Design
11 4 (8.16%) Pay per click
12 2 (4.08%) Web Development
Programming Languages
1 7 (14.29%) JavaScript
1 7 (14.29%) PHP
Qualifications
1 16 (32.65%) Degree
Vendors
1 10 (20.41%) Google
2 9 (18.37%) Coremetrics
2 9 (18.37%) Adobe
3 5 (10.20%) Microsoft
4 2 (4.08%) Zend
5 1 (2.04%) Maxymiser