The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 27 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Aug 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 291 319 331
Rank change year-on-year
+28 +12
Permanent jobs citing Search Engine Marketing 21 6 2
As % of all permanent IT jobs located in the City of London 0.18% 0.050% 0.015%
As % of the Processes & Methodologies category 0.22% 0.062% 0.019%
Number of salaries quoted 8 1 2
Average salary £28,500 £29,000 £26,750
Average salary % change year-on-year
-1.72% +8.41%
UK excluding London average salary £24,500 £29,000 £23,000
% change year-on-year
-15.51% +26.08%
Search Engine Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9484 9722 10291
As % of all permanent IT jobs located in the City of London 81.02% 80.94% 78.93%
Number of salaries quoted 7865 8554 9393
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,500 £35,500
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Search Engine Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the City of London

Search Engine Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the City of London region.

Search Engine Marketing Salary Trend in the City of London

Search Engine Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Search Engine Marketing across the City of London region over the 3 months to 27 August 2014.

Search Engine Marketing Salary Histogram in the City of London

Search Engine Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 27 August 2014, IT jobs across the City of London region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 47 (100.00%) Marketing
2 35 (74.47%) Social Media
3 27 (57.45%) Online Marketing
4 22 (46.81%) HTML
5 21 (44.68%) SEO
6 20 (42.55%) Digital Marketing
6 20 (42.55%) Analytics
7 18 (38.30%) CSS
8 17 (36.17%) Degree
9 14 (29.79%) CRM
10 13 (27.66%) Advertising
11 12 (25.53%) Scrum
11 12 (25.53%) Project Management
11 12 (25.53%) Agile Software Development
11 12 (25.53%) Agile Project Management
11 12 (25.53%) New Media
12 10 (21.28%) Campaign Management
12 10 (21.28%) Google
13 9 (19.15%) Coremetrics
13 9 (19.15%) Quantitative Analysis
13 9 (19.15%) Web Analytics
13 9 (19.15%) Adobe
13 9 (19.15%) Retail
14 6 (12.77%) JavaScript
14 6 (12.77%) PHP
14 6 (12.77%) Email Marketing
15 5 (10.64%) MS Excel
15 5 (10.64%) Photoshop
15 5 (10.64%) MS Office
15 5 (10.64%) Microsoft

Search Engine Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 27 August 2014, IT jobs across the City of London region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (8.51%) CMS
2 1 (2.13%) Drupal
2 1 (2.13%) WordPress
Applications
1 5 (10.64%) Photoshop
1 5 (10.64%) MS Office
1 5 (10.64%) MS Excel
2 1 (2.13%) Adobe Illustrator
Business Applications
1 1 (2.13%) Magento
Communications & Networking
1 2 (4.26%) Intranet
2 1 (2.13%) Internet
Database & Business Intelligence
1 1 (2.13%) MySQL
Development Applications
1 1 (2.13%) Git (software)
General
1 47 (100.00%) Marketing
2 13 (27.66%) Advertising
3 9 (19.15%) Retail
4 4 (8.51%) Publishing
5 1 (2.13%) Games
5 1 (2.13%) Banking
5 1 (2.13%) Finance
Job Titles
1 12 (25.53%) Lead Designer
1 12 (25.53%) SEO Executive
1 12 (25.53%) User Experience Designer
1 12 (25.53%) Designer
2 10 (21.28%) Search Manager
3 4 (8.51%) SEO Manager
3 4 (8.51%) Marketing Executive
3 4 (8.51%) Senior Manager
3 4 (8.51%) Marketing Manager
3 4 (8.51%) Digital Marketing Executive
4 2 (4.26%) Digital Marketing Manager
5 1 (2.13%) PPC Manager
5 1 (2.13%) PPC Analyst
5 1 (2.13%) Performance Analyst
5 1 (2.13%) Marketing Analyst
5 1 (2.13%) PPC Specialist
5 1 (2.13%) Developer
5 1 (2.13%) Analyst
5 1 (2.13%) Web Developer
5 1 (2.13%) PPC Executive
Libraries, Frameworks & Software Standards
1 22 (46.81%) HTML
2 18 (38.30%) CSS
3 1 (2.13%) CodeIgniter
3 1 (2.13%) Laravel
Miscellaneous
1 35 (74.47%) Social Media
2 12 (25.53%) New Media
3 2 (4.26%) Blog
Processes & Methodologies
1 27 (57.45%) Online Marketing
2 21 (44.68%) SEO
3 20 (42.55%) Digital Marketing
3 20 (42.55%) Analytics
4 14 (29.79%) CRM
5 12 (25.53%) Scrum
5 12 (25.53%) Agile Software Development
5 12 (25.53%) Project Management
5 12 (25.53%) Agile Project Management
6 10 (21.28%) Campaign Management
7 9 (19.15%) Quantitative Analysis
7 9 (19.15%) Web Analytics
8 6 (12.77%) Email Marketing
9 5 (10.64%) Technical Analysis
9 5 (10.64%) Marketing Strategy
10 4 (8.51%) Web Marketing
11 3 (6.38%) Pay per click
11 3 (6.38%) Web Design
12 2 (4.26%) Social Media Marketing
13 1 (2.13%) Responsive Web Design
Programming Languages
1 6 (12.77%) JavaScript
1 6 (12.77%) PHP
Qualifications
1 17 (36.17%) Degree
Vendors
1 10 (21.28%) Google
2 9 (19.15%) Coremetrics
2 9 (19.15%) Adobe
3 5 (10.64%) Microsoft
4 1 (2.13%) Zend
4 1 (2.13%) Maxymiser