The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 24 October 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
24 Oct 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 306 332 330
Rank change year-on-year
+26 -2
Permanent jobs citing Search Engine Marketing 8 2 2
As % of all permanent IT jobs located in the City of London 0.072% 0.016% 0.017%
As % of the Processes & Methodologies category 0.088% 0.020% 0.021%
Number of salaries quoted 2 0 2
Average salary £28,500 - £26,750
UK excluding London average salary £37,500 £32,750 £23,000
% change year-on-year
+14.50% +42.39%
Search Engine Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9069 9979 9645
As % of all permanent IT jobs located in the City of London 81.57% 82.02% 80.44%
Number of salaries quoted 7756 8614 8791
Average salary £57,500 £57,500 £55,000
Average salary % change year-on-year
- +4.54%
90% offered a salary of more than £39,000 £37,500 £36,000
10% offered a salary of more than £80,000 £80,000 £82,500
UK excluding London average salary £42,500 £42,000 £40,000
% change year-on-year
+1.19% +5.00%

Search Engine Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the City of London

Search Engine Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the City of London region.

Search Engine Marketing Salary Trend in the City of London

Search Engine Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 24 October 2014, IT jobs across the City of London region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 36 (100.00%) Marketing
2 21 (58.33%) Social Media
3 20 (55.56%) Online Marketing
4 17 (47.22%) SEO
5 15 (41.67%) HTML
6 14 (38.89%) Analytics
6 14 (38.89%) Analytical Skills
7 12 (33.33%) Digital Marketing
8 11 (30.56%) CSS
8 11 (30.56%) Line Management
9 10 (27.78%) Campaign Management
9 10 (27.78%) Advertising
9 10 (27.78%) Google
9 10 (27.78%) Degree
10 9 (25.00%) Quantitative Analysis
10 9 (25.00%) Web Analytics
10 9 (25.00%) Coremetrics
10 9 (25.00%) Retail
10 9 (25.00%) Adobe
11 6 (16.67%) CRM
11 6 (16.67%) JavaScript
11 6 (16.67%) PHP
12 5 (13.89%) MS Excel
12 5 (13.89%) Photoshop
12 5 (13.89%) MS Office
12 5 (13.89%) Project Management
12 5 (13.89%) Scrum
12 5 (13.89%) Microsoft
12 5 (13.89%) Email Marketing
12 5 (13.89%) Agile Software Development

Search Engine Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 24 October 2014, IT jobs across the City of London region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (11.11%) CMS
2 1 (2.78%) Drupal
2 1 (2.78%) WordPress
Applications
1 5 (13.89%) Photoshop
1 5 (13.89%) MS Office
1 5 (13.89%) MS Excel
2 1 (2.78%) Adobe Illustrator
Business Applications
1 1 (2.78%) Magento
Communications & Networking
1 1 (2.78%) Intranet
1 1 (2.78%) Internet
Database & Business Intelligence
1 1 (2.78%) MySQL
Development Applications
1 1 (2.78%) Git (software)
General
1 36 (100.00%) Marketing
2 10 (27.78%) Advertising
3 9 (25.00%) Retail
4 4 (11.11%) Publishing
5 1 (2.78%) Games
5 1 (2.78%) Banking
5 1 (2.78%) Finance
Job Titles
1 10 (27.78%) Search Manager
2 8 (22.22%) SEO Executive
3 5 (13.89%) Lead Designer
3 5 (13.89%) UX Designer
3 5 (13.89%) Designer
4 4 (11.11%) Digital Marketing Executive
4 4 (11.11%) Marketing Executive
5 3 (8.33%) Marketing Manager
6 2 (5.56%) Senior Manager
6 2 (5.56%) SEO Manager
7 1 (2.78%) PPC Executive
7 1 (2.78%) PPC Manager
7 1 (2.78%) PPC Analyst
7 1 (2.78%) Developer
7 1 (2.78%) Analyst
7 1 (2.78%) Web Developer
7 1 (2.78%) Performance Analyst
7 1 (2.78%) Marketing Analyst
7 1 (2.78%) PPC Specialist
7 1 (2.78%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 15 (41.67%) HTML
2 11 (30.56%) CSS
3 1 (2.78%) CodeIgniter
3 1 (2.78%) Laravel
Miscellaneous
1 21 (58.33%) Social Media
2 14 (38.89%) Analytical Skills
3 5 (13.89%) New Media
3 5 (13.89%) User Experience
4 1 (2.78%) Blog
Processes & Methodologies
1 20 (55.56%) Online Marketing
2 17 (47.22%) SEO
3 14 (38.89%) Analytics
4 12 (33.33%) Digital Marketing
5 11 (30.56%) Line Management
6 10 (27.78%) Campaign Management
7 9 (25.00%) Quantitative Analysis
7 9 (25.00%) Web Analytics
8 6 (16.67%) CRM
9 5 (13.89%) Scrum
9 5 (13.89%) Agile Software Development
9 5 (13.89%) Email Marketing
9 5 (13.89%) Project Management
9 5 (13.89%) Technical Analysis
9 5 (13.89%) Agile Project Management
9 5 (13.89%) Marketing Strategy
10 4 (11.11%) Web Marketing
11 3 (8.33%) Pay per click
11 3 (8.33%) Web Design
12 1 (2.78%) Content Management
Programming Languages
1 6 (16.67%) JavaScript
1 6 (16.67%) PHP
Qualifications
1 10 (27.78%) Degree
Vendors
1 10 (27.78%) Google
2 9 (25.00%) Coremetrics
2 9 (25.00%) Adobe
3 5 (13.89%) Microsoft
4 1 (2.78%) Zend
4 1 (2.78%) Maxymiser