The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Social Media Marketing
Rank 319 301 333
Rank change year-on-year
-18 +32
Permanent jobs citing Social Media Marketing 7 19 2
As % of all permanent IT jobs located in the City of London 0.058% 0.16% 0.016%
As % of the Processes & Methodologies category 0.072% 0.19% 0.020%
Number of salaries quoted 7 14 0
Average salary £30,000 £47,500 -
Average salary % change year-on-year
-36.84% -
UK excluding London average salary £42,500 £34,000 £24,000
% change year-on-year
+25.00% +41.66%
Social Media Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9776 9807 10158
As % of all permanent IT jobs located in the City of London 81.18% 80.92% 79.00%
Number of salaries quoted 8086 8640 9280
Average salary £55,000 £55,000 £55,000
90% offered a salary of more than £37,500 £37,000 £36,000
10% offered a salary of more than £80,000 £80,000 £80,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

Social Media Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Social Media Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the City of London

Social Media Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing across the City of London region.

Social Media Marketing Salary Trend in the City of London

Social Media Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 22 August 2014, IT jobs across the City of London region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 15 (100.00%) Marketing
1 15 (100.00%) Social Media
2 12 (80.00%) Analytics
3 11 (73.33%) Digital Marketing
3 11 (73.33%) Google
3 11 (73.33%) Pay per click
4 10 (66.67%) SEO
4 10 (66.67%) Google Analytics
5 8 (53.33%) Facebook
5 8 (53.33%) Twitter
5 8 (53.33%) Degree
6 7 (46.67%) Online Marketing
7 6 (40.00%) HTML
8 4 (26.67%) Copywriting
8 4 (26.67%) Omniture
8 4 (26.67%) WebTrends
9 3 (20.00%) MS PowerPoint
9 3 (20.00%) Digital Media
9 3 (20.00%) Advertising
9 3 (20.00%) DoubleClick
9 3 (20.00%) German Language
9 3 (20.00%) Italian Language
9 3 (20.00%) Spanish Language
10 2 (13.33%) Blog
10 2 (13.33%) Search Engine Marketing
10 2 (13.33%) Yahoo!
10 2 (13.33%) Intranet
10 2 (13.33%) CSS
10 2 (13.33%) CRM
10 2 (13.33%) Marketing Strategy

Social Media Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 22 August 2014, IT jobs across the City of London region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (6.67%) WordPress
1 1 (6.67%) CMS
Applications
1 3 (20.00%) MS PowerPoint
2 1 (6.67%) Photoshop
2 1 (6.67%) Adobe Illustrator
Business Applications
1 10 (66.67%) Google Analytics
2 4 (26.67%) WebTrends
3 1 (6.67%) Magento
Communications & Networking
1 2 (13.33%) Intranet
Database & Business Intelligence
1 1 (6.67%) MySQL
General
1 15 (100.00%) Marketing
2 3 (20.00%) Advertising
2 3 (20.00%) German Language
2 3 (20.00%) Italian Language
2 3 (20.00%) Spanish Language
3 1 (6.67%) Retail
Job Titles
1 8 (53.33%) PPC Manager
1 8 (53.33%) PPC Analyst
1 8 (53.33%) PPC Executive
1 8 (53.33%) Marketing Manager
1 8 (53.33%) PPC Specialist
2 5 (33.33%) Online Marketing Manager
3 4 (26.67%) Digital Marketing Manager
4 2 (13.33%) Account Manager
5 1 (6.67%) WordPress Developer
5 1 (6.67%) Project Manager
5 1 (6.67%) Developer
5 1 (6.67%) Web Developer
Libraries, Frameworks & Software Standards
1 6 (40.00%) HTML
2 2 (13.33%) CSS
3 1 (6.67%) HTML5
3 1 (6.67%) jQuery
3 1 (6.67%) CSS3
3 1 (6.67%) Flash
3 1 (6.67%) Ajax
Miscellaneous
1 15 (100.00%) Social Media
2 4 (26.67%) Copywriting
3 3 (20.00%) Digital Media
4 2 (13.33%) Blog
5 1 (6.67%) Mobile App
5 1 (6.67%) Statistics
Processes & Methodologies
1 12 (80.00%) Analytics
2 11 (73.33%) Digital Marketing
2 11 (73.33%) Pay per click
3 10 (66.67%) SEO
4 7 (46.67%) Online Marketing
5 2 (13.33%) Search Engine Marketing
5 2 (13.33%) CRM
5 2 (13.33%) Marketing Strategy
5 2 (13.33%) Email Marketing
6 1 (6.67%) Responsive Web Design
6 1 (6.67%) Mobile Application Development
6 1 (6.67%) PRINCE2
6 1 (6.67%) Migration
6 1 (6.67%) Project Management
6 1 (6.67%) Database Marketing
Programming Languages
1 1 (6.67%) JavaScript
1 1 (6.67%) PHP
1 1 (6.67%) SQL
Qualifications
1 8 (53.33%) Degree
Systems Management
1 1 (6.67%) Plesk
Vendors
1 11 (73.33%) Google
2 8 (53.33%) Facebook
2 8 (53.33%) Twitter
3 4 (26.67%) Omniture
4 3 (20.00%) DoubleClick
5 2 (13.33%) Yahoo!
6 1 (6.67%) Adobe
City, London
Red Sofa London
Salary: £30000 - £35000 per annum
Posted: Yesterday
City of London
Real Staffing
Salary: £45000 - £60000 per annum + Bonus and bens
Posted: 16 days ago