The table below looks at the statistics for Social Media Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 3 August 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Aug 2015
Same period 2014 Same period 2013
Social Media Marketing
Rank 297 328 316
Rank change year-on-year
+31 -12
Permanent jobs citing Social Media Marketing 6 11 15
As % of all permanent IT jobs located in the City of London 0.058% 0.089% 0.13%
As % of the Processes & Methodologies category 0.068% 0.11% 0.15%
Number of salaries quoted 6 10 7
Average salary £37,500 £35,000 £47,500
Average salary % change year-on-year
+7.14% -26.31%
90% offered a salary of more than £30,000 £27,500 £40,500
10% offered a salary of more than £42,500 £37,050 £73,000
UK excluding London average salary £25,000 £45,000 £35,750
% change year-on-year
-44.44% +25.87%
Social Media Marketing
London

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the City of London region.

Processes & Methodologies Category
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
8837 10332 9903
As % of all permanent IT jobs located in the City of London 85.06% 83.61% 82.95%
Number of salaries quoted 7538 8526 8673
Average salary £60,000 £56,000 £55,000
Average salary % change year-on-year
+7.14% +1.81%
90% offered a salary of more than £38,500 £37,500 £36,500
10% offered a salary of more than £82,500 £80,000 £80,000
UK excluding London average salary £45,000 £42,500 £41,000
% change year-on-year
+5.88% +3.65%

Social Media Marketing
Jobs Demand Trend in the City of London

This chart provides a 3-month moving total of permanent IT jobs citing Social Media Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

Social Media Marketing Jobs Demand Trend in the City of London

Social Media Marketing
Salary Trend in the City of London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing across the City of London region.

Social Media Marketing Salary Trend in the City of London

Social Media Marketing
Salary Histogram in the City of London

This chart provides a salary histogram for IT jobs citing Social Media Marketing across the City of London region over the 3 months to 3 August 2015.

Social Media Marketing Salary Histogram in the City of London

Social Media Marketing
Top 30 Related IT Skills in the City of London

For the 6 months to 3 August 2015, IT jobs across the City of London region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 13 (100.00%) Marketing
1 13 (100.00%) Social Media
2 9 (69.23%) SEO
3 8 (61.54%) Google
3 8 (61.54%) Analytics
3 8 (61.54%) Digital Marketing
4 6 (46.15%) Google Analytics
4 6 (46.15%) Pay per click
4 6 (46.15%) CMS
4 6 (46.15%) Project Management
5 4 (30.77%) Advertising
5 4 (30.77%) Data Protection
5 4 (30.77%) Analytical Skills
6 3 (23.08%) Kalman Filter
6 3 (23.08%) Twitter
6 3 (23.08%) Sitecore CMS
6 3 (23.08%) Sitecore
6 3 (23.08%) Ektron
6 3 (23.08%) Publishing
6 3 (23.08%) Web Design
6 3 (23.08%) Content Management
6 3 (23.08%) Workflow
6 3 (23.08%) Finance
6 3 (23.08%) Photoshop
6 3 (23.08%) E-Commerce
7 2 (15.38%) CSS
7 2 (15.38%) HTML
7 2 (15.38%) Competitor Analysis
7 2 (15.38%) WordPress
7 2 (15.38%) jQuery

Social Media Marketing
Top Related IT Skills in the City of London by Category

For the 6 months to 3 August 2015, IT jobs across the City of London region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (46.15%) CMS
2 3 (23.08%) Sitecore CMS
3 2 (15.38%) WordPress
Applications
1 3 (23.08%) Photoshop
2 1 (7.69%) MS PowerPoint
2 1 (7.69%) Adobe Creative Suite
Cloud Services
1 6 (46.15%) Google Analytics
2 2 (15.38%) SaaS
3 1 (7.69%) MailChimp
Communications & Networking
1 1 (7.69%) DNS
1 1 (7.69%) SSL
1 1 (7.69%) Internet
General
1 13 (100.00%) Marketing
2 4 (30.77%) Advertising
3 3 (23.08%) Publishing
3 3 (23.08%) Finance
4 1 (7.69%) French Language
Job Titles
1 3 (23.08%) Project Manager
1 3 (23.08%) Account Manager
1 3 (23.08%) Digital Project Manager
1 3 (23.08%) Digital Account Manager
2 2 (15.38%) Client Services Manager
2 2 (15.38%) Service Manager
2 2 (15.38%) Analyst
3 1 (7.69%) Data Analyst
3 1 (7.69%) Data Manager
3 1 (7.69%) SEO Analyst
3 1 (7.69%) PPC Specialist
3 1 (7.69%) Senior Marketing Executive
3 1 (7.69%) Marketing Executive
3 1 (7.69%) Senior Manager
3 1 (7.69%) Developer
3 1 (7.69%) PPC Manager
3 1 (7.69%) PPC Analyst
3 1 (7.69%) Digital Marketing Executive
3 1 (7.69%) PPC Executive
3 1 (7.69%) AWS Developer
Libraries, Frameworks & Software Standards
1 2 (15.38%) HTML
1 2 (15.38%) CSS
1 2 (15.38%) jQuery
2 1 (7.69%) XHTML
2 1 (7.69%) RSS
Miscellaneous
1 13 (100.00%) Social Media
2 4 (30.77%) Analytical Skills
Processes & Methodologies
1 9 (69.23%) SEO
2 8 (61.54%) Digital Marketing
2 8 (61.54%) Analytics
3 6 (46.15%) Project Management
3 6 (46.15%) Pay per click
4 4 (30.77%) Data Protection
5 3 (23.08%) Kalman Filter
5 3 (23.08%) E-Commerce
5 3 (23.08%) Workflow
5 3 (23.08%) Web Design
5 3 (23.08%) Content Management
6 2 (15.38%) Competitor Analysis
6 2 (15.38%) Campaign Management
7 1 (7.69%) Online Marketing
7 1 (7.69%) Web Development
7 1 (7.69%) Internet Marketing
Programming Languages
1 1 (7.69%) PHP
1 1 (7.69%) SQL
Qualifications
1 1 (7.69%) Degree
Systems Management
1 1 (7.69%) cPanel
Vendors
1 8 (61.54%) Google
2 3 (23.08%) Sitecore
2 3 (23.08%) Ektron
2 3 (23.08%) Twitter
3 1 (7.69%) Adobe
3 1 (7.69%) Facebook