The first table below looks at the demand for Social Media Marketing skills in IT jobs advertised for the City of London region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media Marketing over the 3 months to 24 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the City of London region.

Location
3 months to
24 May 2013
Same period 2012 Same period 2011
Social Media Marketing
Rank 311 316 328
Rank change year-on-year
+5 +12
Permanent jobs citing Social Media Marketing 10 7 3
As % of all permanent IT jobs located in the City of London 0.086% 0.054% 0.019%
As % of the Processes & Methodologies category 0.110% 0.070% 0.026%
Number of salaries quoted 1 7 3
Average salary £100,000 £40,000 £42,500
Average salary % change year-on-year
+150.00% -5.88%
UK excluding London average salary £35,000 £47,000 £45,000
% change year-on-year
-25.53% +4.44%
All Processes & Methodologies
City of London
Permanent IT job ads with a match in the
Processes & Methodologies category
9087 10019 11653
As % of all permanent IT jobs located in the City of London 77.90% 76.69% 75.54%
Number of salaries quoted 7796 9093 10432
Average salary £55,000 £57,500 £60,000
Average salary % change year-on-year
-4.34% -4.16%
90% offered a salary of more than £37,500 £36,000 £37,000
10% offered a salary of more than £80,000 £87,500 £82,500
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Social Media Marketing
London

Social Media Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Social Media Marketing across the City of London region as a proportion of the total demand within the Processes & Methodologies category.

City of London Social Media Marketing Jobs Demand Trend

Social Media Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media Marketing across the City of London region.

City of London Social Media Marketing Salary Trend

Social Media Marketing
Top 30 Related IT Skills

For the 6 months to 24 May 2013, IT jobs across the City of London region citing Social Media Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing.

1 10 (100.00%) Marketing
1 10 (100.00%) Social Media
2 8 (80.00%) Analytics
3 5 (50.00%) Google
3 5 (50.00%) Apple
4 4 (40.00%) Benchmarking
4 4 (40.00%) Digital Marketing
5 3 (30.00%) Facebook
5 3 (30.00%) Twitter
5 3 (30.00%) Customer Insight
5 3 (30.00%) E-Commerce
5 3 (30.00%) Competitor Analysis
5 3 (30.00%) Pay per click
5 3 (30.00%) SEO
6 1 (10.00%) Advertising
6 1 (10.00%) Games
6 1 (10.00%) Software Engineering
6 1 (10.00%) Ruby
6 1 (10.00%) JavaScript
6 1 (10.00%) PHP
6 1 (10.00%) CSS
6 1 (10.00%) XML
6 1 (10.00%) Python
6 1 (10.00%) Music
6 1 (10.00%) Web Development
6 1 (10.00%) HTML5
6 1 (10.00%) Game Development
6 1 (10.00%) CSS3
6 1 (10.00%) Marketing Strategy
6 1 (10.00%) jQuery

Social Media Marketing
Top Related IT Skills by Category

For the 6 months to 24 May 2013, IT jobs across the City of London region citing Social Media Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media Marketing. Up to 20 skills are shown per category.

Application Development
1 1 (10.00%) CSS
1 1 (10.00%) XML
1 1 (10.00%) HTML5
1 1 (10.00%) CSS3
1 1 (10.00%) jQuery
General
1 10 (100.00%) Marketing
2 1 (10.00%) Advertising
2 1 (10.00%) Games
2 1 (10.00%) Music
Job Titles
1 5 (50.00%) Account Manager
2 3 (30.00%) Search Manager
3 1 (10.00%) Head of Development
3 1 (10.00%) Digital Planner
Miscellaneous
1 10 (100.00%) Social Media
2 1 (10.00%) Mobile App
Processes & Methodologies
1 8 (80.00%) Analytics
2 4 (40.00%) Benchmarking
2 4 (40.00%) Digital Marketing
3 3 (30.00%) Customer Insight
3 3 (30.00%) E-Commerce
3 3 (30.00%) Competitor Analysis
3 3 (30.00%) Pay per click
3 3 (30.00%) SEO
4 1 (10.00%) Software Engineering
4 1 (10.00%) Web Development
4 1 (10.00%) Game Development
4 1 (10.00%) Marketing Strategy
Programming Languages
1 1 (10.00%) Ruby
1 1 (10.00%) JavaScript
1 1 (10.00%) PHP
1 1 (10.00%) Python
Vendors
1 5 (50.00%) Google
1 5 (50.00%) Apple
2 3 (30.00%) Facebook
2 3 (30.00%) Twitter
City, London
This international leader in software as a service for email, mobile and social media marketing are looking to recruit an Account Manager to join our already successful team...
Connections Recruitment Ltd.
Salary: £30000 - £35000 per annum + £70-75K OTE
Posted: 21 May 2013
City, London
Graduate Account Executive (PR / Public Relations / Media / Social Media / Marketing) *URGENT - London - £16,000 - £22,500 + OTE £40,000 + Benefits... We are currently looking for a number of...
Oscar Associates (UK) Ltd
Salary: £15000 - £22500 per annum + company benefits
Posted: 21 May 2013