The table below looks at the prevalence of the term Marketing in IT jobs advertised for the Home Counties region. Included is a guide to the average salaries offered in IT jobs that have cited Marketing over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing
Rank 4 7 5
Rank change year-on-year
+3 -2
Permanent jobs citing Marketing 6 1 3
As % of all permanent IT jobs located in the Home Counties 26.09% 5.88% 10.34%
As % of the General category 50.00% 25.00% 23.08%
Number of salaries quoted 5 1 3
Average salary £70,000 £30,000 £37,500
Average salary % change year-on-year
+133.33% -20.00%
UK excluding London average salary £40,000 £38,000 £36,000
% change year-on-year
+5.26% +5.55%
Marketing
South East

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Home Counties region.

General Category
Home Counties
Permanent IT job ads with a match in the
General category
12 4 13
As % of all permanent IT jobs located in the Home Counties 52.17% 23.53% 44.83%
Number of salaries quoted 11 4 9
Average salary £62,750 £45,000 £52,500
Average salary % change year-on-year
+39.44% -14.28%
90% offered a salary of more than £46,000 £35,400 £36,150
10% offered a salary of more than £88,000 £68,500 £50,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Marketing
Jobs Demand Trend in the Home Counties

This chart provides a 3-month moving total of permanent IT jobs citing Marketing across the Home Counties region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in the Home Counties

Marketing
Salary Trend in the Home Counties

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing across the Home Counties region.

Marketing Salary Trend in the Home Counties

Marketing
Salary Histogram in the Home Counties

This chart provides a salary histogram for IT jobs citing Marketing across the Home Counties region over the 3 months to 3 July 2015.

Marketing Salary Histogram in the Home Counties

Marketing
Top 30 Related IT Skills in the Home Counties

For the 6 months to 3 July 2015, IT jobs across the Home Counties region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing.

1 5 (71.43%) IBM
1 5 (71.43%) Software Licensing
2 4 (57.14%) IT Asset Management
2 4 (57.14%) Data Centre
2 4 (57.14%) Degree
2 4 (57.14%) Software Asset Management
2 4 (57.14%) Service Delivery
2 4 (57.14%) GAP Analysis
2 4 (57.14%) Microsoft
2 4 (57.14%) Adobe
2 4 (57.14%) Oracle
2 4 (57.14%) SAP
2 4 (57.14%) Asset Management
2 4 (57.14%) Altiris
2 4 (57.14%) SCCM
3 1 (14.29%) QA
3 1 (14.29%) Product Marketing
3 1 (14.29%) SaaS
3 1 (14.29%) Social Media
3 1 (14.29%) Portfolio Management
3 1 (14.29%) Analytics
3 1 (14.29%) Infrastructure Management
3 1 (14.29%) Business Process Mapping
3 1 (14.29%) Content Management
3 1 (14.29%) Document Management
3 1 (14.29%) Statistics
3 1 (14.29%) Business Development
3 1 (14.29%) CRM
3 1 (14.29%) ERP
3 1 (14.29%) Business Intelligence

Marketing
Top Related IT Skills in the Home Counties by Category

For the 6 months to 3 July 2015, IT jobs across the Home Counties region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Applications
1 1 (14.29%) SPSS
Cloud Services
1 1 (14.29%) SaaS
General
1 1 (14.29%) Finance
Job Titles
1 5 (71.43%) Consultant
2 2 (28.57%) Senior Consultant
3 1 (14.29%) Management Consultant
3 1 (14.29%) Product Manager
3 1 (14.29%) Software Consultant
3 1 (14.29%) SPSS Consultant
Miscellaneous
1 4 (57.14%) Data Centre
2 1 (14.29%) Device Driver
2 1 (14.29%) Statistics
2 1 (14.29%) Social Media
Processes & Methodologies
1 5 (71.43%) Software Licensing
2 4 (57.14%) IT Asset Management
2 4 (57.14%) Software Asset Management
2 4 (57.14%) Service Delivery
2 4 (57.14%) GAP Analysis
2 4 (57.14%) Asset Management
3 1 (14.29%) Content Management
3 1 (14.29%) Document Management
3 1 (14.29%) Business Development
3 1 (14.29%) Product Marketing
3 1 (14.29%) Portfolio Management
3 1 (14.29%) Analytics
3 1 (14.29%) Infrastructure Management
3 1 (14.29%) Business Process Mapping
3 1 (14.29%) CRM
3 1 (14.29%) ERP
3 1 (14.29%) Business Intelligence
3 1 (14.29%) Project Management
Qualifications
1 4 (57.14%) Degree
2 1 (14.29%) IBM Certification
Quality Assurance & Compliance
1 1 (14.29%) QA
Systems Management
1 4 (57.14%) SCCM
2 1 (14.29%) Tivoli
Vendors
1 5 (71.43%) IBM
2 4 (57.14%) Microsoft
2 4 (57.14%) Adobe
2 4 (57.14%) Oracle
2 4 (57.14%) SAP
2 4 (57.14%) Altiris
3 1 (14.29%) Kofax
3 1 (14.29%) OpenText