The table below looks at the statistics for knowledge and experience of Aprimo products and/or services in IT jobs advertised for the London region. Included is a guide to the average salaries offered in IT jobs that have cited Aprimo over the 3 months to 22 August 2014 with a comparison to the same period in the previous 2 years.

The figures below represent the IT job market in general and are NOT representative of salaries within Aprimo, Incorporated.

Location
3 months to
22 Aug 2014
Same period 2013 Same period 2012
Aprimo
Rank 612 611 645
Rank change year-on-year
-1 +34
Permanent jobs citing Aprimo 9 5 1
As % of all permanent IT jobs located in London 0.019% 0.011% 0.002%
As % of the Vendors category 0.041% 0.024% 0.004%
Number of salaries quoted 7 5 1
Average salary £47,500 £40,000 £115,000
Average salary % change year-on-year
+18.75% -65.21%
UK excluding London average salary - - £35,750
Aprimo
England

The following table is for comparison with the above and provides statistics for the entire Vendors category in permanent jobs advertised in the London region.

Vendors Category
London
Permanent IT job ads with a match in the
Vendors category
22067 20845 23744
As % of all permanent IT jobs located in London 46.50% 46.38% 46.75%
Number of salaries quoted 18232 17416 20413
Average salary £52,500 £52,500 £52,500
90% offered a salary of more than £32,000 £32,500 £32,500
10% offered a salary of more than £75,000 £80,000 £77,500
UK excluding London average salary £40,000 £40,000 £40,000

Aprimo
Jobs Demand Trend in London

This chart provides a 3-month moving total of permanent IT jobs citing Aprimo across the London region as a proportion of the total demand within the Vendors category.

Aprimo Jobs Demand Trend in London

Aprimo
Salary Trend in London

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Aprimo across the London region.

Aprimo Salary Trend in London

Aprimo
Salary Histogram in London

This chart provides a salary histogram for IT jobs citing Aprimo across the London region over the 3 months to 22 August 2014.

Aprimo Salary Histogram in London

Aprimo
Top 30 Related IT Skills in London

For the 6 months to 22 August 2014, IT jobs across the London region citing Aprimo also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Aprimo.

1 21 (100.00%) Marketing
1 21 (100.00%) Unica
2 17 (80.95%) Campaign Management
3 16 (76.19%) Degree
4 15 (71.43%) Business Development
5 14 (66.67%) Neolane
5 14 (66.67%) Data Governance
6 13 (61.90%) Teradata
6 13 (61.90%) SAS
6 13 (61.90%) IBM
7 12 (57.14%) MOM
7 12 (57.14%) Finance
7 12 (57.14%) Chordiant
7 12 (57.14%) Pega
7 12 (57.14%) Marketing Management
7 12 (57.14%) Tealeaf
7 12 (57.14%) Programme Management
7 12 (57.14%) Coremetrics
8 8 (38.10%) CRM
9 7 (33.33%) Siebel
10 5 (23.81%) Data Warehouse
10 5 (23.81%) Business Intelligence
10 5 (23.81%) Analytics
11 4 (19.05%) MicroStrategy
11 4 (19.05%) Salesforce.com
11 4 (19.05%) Cognos
11 4 (19.05%) Oracle
11 4 (19.05%) Pharmaceutical
11 4 (19.05%) QlikView
12 3 (14.29%) Social Media

Aprimo
Top Related IT Skills in London by Category

For the 6 months to 22 August 2014, IT jobs across the London region citing Aprimo also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Aprimo. Up to 20 skills are shown per category.

Application Platforms
1 13 (61.90%) SAS
Applications
1 2 (9.52%) MS Excel
Business Applications
1 2 (9.52%) SAP CRM
1 2 (9.52%) Dynamics CRM
Database & Business Intelligence
1 5 (23.81%) Data Warehouse
2 4 (19.05%) QlikView
3 3 (14.29%) Big Data
4 1 (4.76%) Data Mart
4 1 (4.76%) SQL Server
General
1 21 (100.00%) Marketing
2 12 (57.14%) Finance
3 4 (19.05%) Pharmaceutical
4 2 (9.52%) Retail
5 1 (4.76%) Games
5 1 (4.76%) Advertising
Job Titles
1 13 (61.90%) Marketing Consultant
1 13 (61.90%) Consultant
2 12 (57.14%) Management Consultant
2 12 (57.14%) Campaign Management Consultant
3 4 (19.05%) Senior Consultant
3 4 (19.05%) Senior Management Consultant
3 4 (19.05%) Senior Marketing Consultant
4 3 (14.29%) Business Manager
4 3 (14.29%) Senior Manager
4 3 (14.29%) Technology Manager
5 2 (9.52%) Marketing Manager
6 1 (4.76%) CRM Manager
6 1 (4.76%) Campaign Manager
6 1 (4.76%) CRM Analyst
6 1 (4.76%) Data Analyst
6 1 (4.76%) Senior Data Analyst
6 1 (4.76%) Analyst
6 1 (4.76%) Senior Analyst
Miscellaneous
1 3 (14.29%) Social Media
1 3 (14.29%) Enterprise Software
2 1 (4.76%) Management Information System
Processes & Methodologies
1 17 (80.95%) Campaign Management
2 15 (71.43%) Business Development
3 14 (66.67%) Data Governance
4 12 (57.14%) Marketing Management
4 12 (57.14%) Programme Management
5 8 (38.10%) CRM
6 5 (23.81%) Business Intelligence
6 5 (23.81%) Analytics
7 3 (14.29%) Change Management
7 3 (14.29%) Marketing Strategy
8 2 (9.52%) Business Transformation
8 2 (9.52%) Process Improvement
8 2 (9.52%) Stakeholder Management
8 2 (9.52%) Process Management
8 2 (9.52%) Project Management
8 2 (9.52%) Business Process Improvement
9 1 (4.76%) Digital Marketing
9 1 (4.76%) Asset Management
9 1 (4.76%) Data Management
9 1 (4.76%) Content Management
Programming Languages
1 1 (4.76%) SQL
Qualifications
1 16 (76.19%) Degree
2 3 (14.29%) MBA
Quality Assurance & Compliance
1 1 (4.76%) QA
Systems Management
1 12 (57.14%) MOM
Vendors
1 21 (100.00%) Unica
2 14 (66.67%) Neolane
3 13 (61.90%) Teradata
3 13 (61.90%) IBM
4 12 (57.14%) Chordiant
4 12 (57.14%) Pega
4 12 (57.14%) Tealeaf
4 12 (57.14%) Coremetrics
5 7 (33.33%) Siebel
6 4 (19.05%) MicroStrategy
6 4 (19.05%) Salesforce.com
6 4 (19.05%) Cognos
6 4 (19.05%) Oracle
7 3 (14.29%) Cognizant
7 3 (14.29%) Eloqua
8 2 (9.52%) SAP
9 1 (4.76%) SmartFocus
9 1 (4.76%) Alterian
9 1 (4.76%) Adobe
9 1 (4.76%) ExactTarget