The first table below looks at the prevalence of the term Social Media in IT jobs advertised for the Sheffield region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 22 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category for the Sheffield region.

Location
3 months to
22 May 2013
Same period 2012 Same period 2011
Social Media
Rank 51 56 63
Rank change year-on-year
+5 +7
Permanent jobs citing Social Media 4 9 1
As % of all permanent IT jobs located in Sheffield 0.752% 1.452% 0.176%
As % of the Miscellaneous category 2.367% 5.625% 0.529%
Number of salaries quoted 2 7 1
Average salary £28,000 £25,000 £42,500
Average salary % change year-on-year
+12.00% -41.17%
UK excluding London average salary £34,000 £35,000 £30,500
% change year-on-year
-2.85% +14.75%
All of the Miscellaneous Category
Sheffield
Permanent IT job ads with a match in the
Miscellaneous category
169 160 189
As % of all permanent IT jobs located in Sheffield 31.77% 25.81% 33.22%
Number of salaries quoted 153 140 153
Average salary £33,000 £32,500 £34,500
Average salary % change year-on-year
+1.53% -5.79%
90% offered a salary of more than £22,500 £21,000 £26,800
10% offered a salary of more than £50,250 £44,000 £45,000
UK excluding London average salary £39,000 £40,000 £37,500
% change year-on-year
-2.50% +6.66%
Social Media
South Yorkshire

Social Media
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Sheffield region as a proportion of the total demand within the Miscellaneous category.

Sheffield Social Media Jobs Demand Trend

Social Media
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Sheffield region.

Sheffield Social Media Salary Trend

Social Media
Top 25 Related IT Skills

For the 6 months to 22 May 2013, IT jobs across the Sheffield region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 4 (100.00%) SEO
1 4 (100.00%) Marketing
2 3 (75.00%) Google
2 3 (75.00%) Pay per click
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Online Marketing
3 1 (25.00%) Drupal
3 1 (25.00%) Email Marketing
3 1 (25.00%) EPiServer
3 1 (25.00%) Data Protection
3 1 (25.00%) WordPress
3 1 (25.00%) Sitecore CMS
3 1 (25.00%) Sitecore
3 1 (25.00%) Web Development
3 1 (25.00%) CMS
3 1 (25.00%) Adobe Illustrator
3 1 (25.00%) Web Design
3 1 (25.00%) Content Management
3 1 (25.00%) HTML
3 1 (25.00%) Photoshop
3 1 (25.00%) CSS
3 1 (25.00%) Flash
3 1 (25.00%) Dreamweaver
3 1 (25.00%) Adobe
3 1 (25.00%) Project Management

Social Media
Top Related IT Skills by Category

For the 6 months to 22 May 2013, IT jobs across the Sheffield region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Development
1 1 (25.00%) HTML
1 1 (25.00%) CSS
1 1 (25.00%) Flash
Application Platforms
1 1 (25.00%) Drupal
1 1 (25.00%) WordPress
1 1 (25.00%) Sitecore CMS
1 1 (25.00%) CMS
Applications
1 1 (25.00%) Adobe Illustrator
1 1 (25.00%) Photoshop
Development Applications
1 1 (25.00%) Dreamweaver
General
1 4 (100.00%) Marketing
Job Titles
1 3 (75.00%) PPC Manager
1 3 (75.00%) PPC Analyst
1 3 (75.00%) PPC Executive
1 3 (75.00%) PPC Specialist
1 3 (75.00%) Account Manager
2 1 (25.00%) Team Leader
Processes & Methodologies
1 4 (100.00%) SEO
2 3 (75.00%) Pay per click
2 3 (75.00%) Digital Marketing
2 3 (75.00%) Online Marketing
3 1 (25.00%) Email Marketing
3 1 (25.00%) Data Protection
3 1 (25.00%) Web Development
3 1 (25.00%) Web Design
3 1 (25.00%) Content Management
3 1 (25.00%) Project Management
Vendors
1 3 (75.00%) Google
2 1 (25.00%) EPiServer
2 1 (25.00%) Sitecore
2 1 (25.00%) Adobe