The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Sheffield region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 28 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
28 Aug 2014
Same period 2013 Same period 2012
Social Media
Rank 73 42 63
Rank change year-on-year
-31 +21
Permanent jobs citing Social Media 1 18 3
As % of all permanent IT jobs located in Sheffield 0.14% 3.35% 0.52%
As % of the Miscellaneous category 0.57% 11.61% 2.31%
Number of salaries quoted 1 9 3
Average salary £24,000 £30,000 £30,000
Average salary % change year-on-year
-20.00% -
UK excluding London average salary £39,500 £32,500 £34,000
% change year-on-year
+21.53% -4.41%
Social Media
South Yorkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Sheffield region.

Miscellaneous Category
Sheffield
Permanent IT job ads with a match in the
Miscellaneous category
175 155 130
As % of all permanent IT jobs located in Sheffield 23.91% 28.81% 22.38%
Number of salaries quoted 130 126 108
Average salary £37,500 £33,000 £30,000
Average salary % change year-on-year
+13.63% +10.00%
90% offered a salary of more than £24,400 £25,400 £23,300
10% offered a salary of more than £58,500 £40,000 £47,500
UK excluding London average salary £40,000 £40,000 £38,000
% change year-on-year
- +5.26%

Social Media
Jobs Demand Trend in Sheffield

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Sheffield region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Sheffield

Social Media
Salary Trend in Sheffield

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Sheffield region.

Social Media Salary Trend in Sheffield

Social Media
Top 30 Related IT Skills in Sheffield

For the 6 months to 28 August 2014, IT jobs across the Sheffield region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 9 (47.37%) Microsoft
1 9 (47.37%) Marketing
2 8 (42.11%) SEO
3 7 (36.84%) Copywriting
4 5 (26.32%) Google
4 5 (26.32%) Windows
4 5 (26.32%) Analytics
5 4 (21.05%) jQuery
5 4 (21.05%) Windows 7
5 4 (21.05%) HTML
5 4 (21.05%) JavaScript
5 4 (21.05%) PHP
5 4 (21.05%) SQL
5 4 (21.05%) .NET
5 4 (21.05%) CSS
5 4 (21.05%) Web Services
5 4 (21.05%) Google Analytics
6 3 (15.79%) Problem Management
6 3 (15.79%) Pay per click
6 3 (15.79%) WFM
6 3 (15.79%) Advertising
6 3 (15.79%) Validation
6 3 (15.79%) Finance
6 3 (15.79%) Windows XP
6 3 (15.79%) Active Directory
6 3 (15.79%) HP
6 3 (15.79%) Windows Server 2003
6 3 (15.79%) MySQL
6 3 (15.79%) Linux
6 3 (15.79%) Photoshop

Social Media
Top Related IT Skills in Sheffield by Category

For the 6 months to 28 August 2014, IT jobs across the Sheffield region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 3 (15.79%) Node.js
2 2 (10.53%) CMS
3 1 (5.26%) IIS
3 1 (5.26%) MS Exchange
3 1 (5.26%) WordPress
Applications
1 3 (15.79%) Photoshop
2 2 (10.53%) MS Excel
3 1 (5.26%) MS PowerPoint
Business Applications
1 4 (21.05%) Google Analytics
2 1 (5.26%) WebTrends
2 1 (5.26%) SiteCatalyst
Cloud Services
1 3 (15.79%) Amazon S3
1 3 (15.79%) Amazon AWS
1 3 (15.79%) Amazon SQS
1 3 (15.79%) ElastiCache
1 3 (15.79%) Amazon ElastiCache
Communications & Networking
1 1 (5.26%) Internet
1 1 (5.26%) HTTP
Database & Business Intelligence
1 3 (15.79%) MySQL
1 3 (15.79%) MongoDB
1 3 (15.79%) Amazon DynamoDB
2 1 (5.26%) SQL Server
2 1 (5.26%) NoSQL
General
1 9 (47.37%) Marketing
2 3 (15.79%) Advertising
2 3 (15.79%) Finance
3 2 (10.53%) French Language
4 1 (5.26%) Games
4 1 (5.26%) Manufacturing
Job Titles
1 4 (21.05%) Developer
2 3 (15.79%) Service Analyst
2 3 (15.79%) Service Desk Analyst
2 3 (15.79%) PHP Developer
2 3 (15.79%) Analyst
3 2 (10.53%) PPC Executive
3 2 (10.53%) PPC Manager
3 2 (10.53%) PPC Analyst
3 2 (10.53%) SEO Specialist
3 2 (10.53%) PPC Specialist
4 1 (5.26%) SEO Executive
4 1 (5.26%) Junior PHP Developer
4 1 (5.26%) Junior Developer
4 1 (5.26%) E-Commerce Manager
4 1 (5.26%) Senior PHP Developer
4 1 (5.26%) Junior
4 1 (5.26%) Web Developer
4 1 (5.26%) Senior Developer
4 1 (5.26%) Marketing Executive
Libraries, Frameworks & Software Standards
1 4 (21.05%) jQuery
1 4 (21.05%) HTML
1 4 (21.05%) .NET
1 4 (21.05%) CSS
1 4 (21.05%) Web Services
2 1 (5.26%) Ajax
2 1 (5.26%) ASP.NET
2 1 (5.26%) XML
2 1 (5.26%) XSLT
2 1 (5.26%) HTML5
2 1 (5.26%) RESTful
Miscellaneous
1 7 (36.84%) Copywriting
2 2 (10.53%) Blog
3 1 (5.26%) W3C
Operating Systems
1 5 (26.32%) Windows
2 4 (21.05%) Windows 7
3 3 (15.79%) Windows XP
3 3 (15.79%) Windows Server 2003
3 3 (15.79%) Linux
3 3 (15.79%) Windows Server 2008
Processes & Methodologies
1 8 (42.11%) SEO
2 5 (26.32%) Analytics
3 3 (15.79%) Problem Management
3 3 (15.79%) Pay per click
3 3 (15.79%) WFM
3 3 (15.79%) Validation
3 3 (15.79%) ITIL
4 2 (10.53%) Link Building
4 2 (10.53%) Digital Marketing
4 2 (10.53%) E-Commerce
5 1 (5.26%) Email Marketing
5 1 (5.26%) Web Development
5 1 (5.26%) Data Analysis
5 1 (5.26%) Web Analytics
5 1 (5.26%) Online Marketing
5 1 (5.26%) BDD
5 1 (5.26%) Web Usability
Programming Languages
1 4 (21.05%) JavaScript
1 4 (21.05%) PHP
1 4 (21.05%) SQL
2 1 (5.26%) C#
Qualifications
1 3 (15.79%) ITIL Foundation Certificate
2 2 (10.53%) Degree
System Software
1 3 (15.79%) Active Directory
Vendors
1 9 (47.37%) Microsoft
2 5 (26.32%) Google
3 3 (15.79%) HP
4 1 (5.26%) Coremetrics
4 1 (5.26%) Omniture
4 1 (5.26%) Facebook
4 1 (5.26%) Twitter