The table below looks at the prevalence of the term Social Media in IT jobs advertised for the Sheffield region. Included is a guide to the average salaries offered in IT jobs that have cited Social Media over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Social Media
Rank - 45 64
Permanent jobs citing Social Media 0 14 3
As % of all permanent IT jobs located in Sheffield - 2.95% 0.51%
As % of the Miscellaneous category - 8.43% 1.67%
Number of salaries quoted 0 9 3
Average salary - £32,500 £30,000
Average salary % change year-on-year
- +8.33%
UK excluding London average salary £40,000 £32,500 £34,000
% change year-on-year
+23.07% -4.41%
Social Media
South Yorkshire

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in permanent jobs advertised in the Sheffield region.

Miscellaneous Category
Sheffield
Permanent IT job ads with a match in the
Miscellaneous category
231 166 180
As % of all permanent IT jobs located in Sheffield 31.05% 34.95% 30.30%
Number of salaries quoted 165 133 150
Average salary £35,000 £35,000 £33,000
Average salary % change year-on-year
- +6.06%
90% offered a salary of more than £23,000 £25,000 £24,500
10% offered a salary of more than £50,000 £50,000 £55,000
UK excluding London average salary £40,000 £40,000 £37,500
% change year-on-year
- +6.66%

Social Media
Jobs Demand Trend in Sheffield

This chart provides a 3-month moving total of permanent IT jobs citing Social Media across the Sheffield region as a proportion of the total demand within the Miscellaneous category.

Social Media Jobs Demand Trend in Sheffield

Social Media
Salary Trend in Sheffield

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media across the Sheffield region.

Social Media Salary Trend in Sheffield

Social Media
Top 30 Related IT Skills in Sheffield

For the 6 months to 16 September 2014, IT jobs across the Sheffield region citing Social Media also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media.

1 8 (61.54%) Marketing
2 7 (53.85%) Copywriting
3 6 (46.15%) Analytical Skills
4 4 (30.77%) Analytics
4 4 (30.77%) HTML
4 4 (30.77%) CSS
4 4 (30.77%) Microsoft
4 4 (30.77%) SEO
4 4 (30.77%) Google
5 3 (23.08%) Pay per click
5 3 (23.08%) Advertising
5 3 (23.08%) Photoshop
5 3 (23.08%) Windows
5 3 (23.08%) Google Analytics
6 2 (15.38%) Blog
6 2 (15.38%) Digital Marketing
6 2 (15.38%) Windows 7
6 2 (15.38%) Link Building
6 2 (15.38%) MS Excel
6 2 (15.38%) E-Commerce
6 2 (15.38%) CMS
7 1 (7.69%) Games
7 1 (7.69%) Ajax
7 1 (7.69%) MS PowerPoint
7 1 (7.69%) Validation
7 1 (7.69%) Windows XP
7 1 (7.69%) MS Exchange
7 1 (7.69%) HTTP
7 1 (7.69%) IIS
7 1 (7.69%) ASP.NET

Social Media
Top Related IT Skills in Sheffield by Category

For the 6 months to 16 September 2014, IT jobs across the Sheffield region citing Social Media also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Social Media. Up to 20 skills are shown per category.

Application Platforms
1 2 (15.38%) CMS
2 1 (7.69%) MS Exchange
2 1 (7.69%) IIS
2 1 (7.69%) WordPress
Applications
1 3 (23.08%) Photoshop
2 2 (15.38%) MS Excel
3 1 (7.69%) MS PowerPoint
Business Applications
1 3 (23.08%) Google Analytics
Communications & Networking
1 1 (7.69%) HTTP
1 1 (7.69%) Internet
Database & Business Intelligence
1 1 (7.69%) SQL Server
1 1 (7.69%) NoSQL
General
1 8 (61.54%) Marketing
2 3 (23.08%) Advertising
3 1 (7.69%) Games
3 1 (7.69%) Finance
3 1 (7.69%) Manufacturing
3 1 (7.69%) French Language
Job Titles
1 2 (15.38%) SEO Specialist
1 2 (15.38%) PPC Specialist
1 2 (15.38%) PPC Executive
1 2 (15.38%) PPC Manager
1 2 (15.38%) PPC Analyst
2 1 (7.69%) Service Desk Analyst
2 1 (7.69%) E-Commerce Manager
2 1 (7.69%) Developer
2 1 (7.69%) Analyst
2 1 (7.69%) Web Developer
2 1 (7.69%) Service Analyst
2 1 (7.69%) SEO Executive
2 1 (7.69%) Marketing Executive
Libraries, Frameworks & Software Standards
1 4 (30.77%) HTML
1 4 (30.77%) CSS
2 1 (7.69%) Ajax
2 1 (7.69%) ASP.NET
2 1 (7.69%) Web Services
2 1 (7.69%) XML
2 1 (7.69%) XSLT
2 1 (7.69%) .NET
2 1 (7.69%) HTML5
2 1 (7.69%) jQuery
2 1 (7.69%) RESTful
Miscellaneous
1 7 (53.85%) Copywriting
2 6 (46.15%) Analytical Skills
3 2 (15.38%) Blog
4 1 (7.69%) W3C
Operating Systems
1 3 (23.08%) Windows
2 2 (15.38%) Windows 7
3 1 (7.69%) Windows XP
3 1 (7.69%) Windows Server 2003
3 1 (7.69%) Windows Server 2008
Processes & Methodologies
1 4 (30.77%) Analytics
1 4 (30.77%) SEO
2 3 (23.08%) Pay per click
3 2 (15.38%) Digital Marketing
3 2 (15.38%) Link Building
3 2 (15.38%) E-Commerce
4 1 (7.69%) Validation
4 1 (7.69%) ITIL
4 1 (7.69%) Online Marketing
4 1 (7.69%) BDD
4 1 (7.69%) Web Development
4 1 (7.69%) WFM
4 1 (7.69%) Web Usability
4 1 (7.69%) Problem Management
4 1 (7.69%) Email Marketing
Programming Languages
1 1 (7.69%) JavaScript
1 1 (7.69%) PHP
1 1 (7.69%) SQL
1 1 (7.69%) C#
Qualifications
1 1 (7.69%) ITIL Foundation Certificate
1 1 (7.69%) Degree
System Software
1 1 (7.69%) Active Directory
Vendors
1 4 (30.77%) Microsoft
1 4 (30.77%) Google
2 1 (7.69%) HP
2 1 (7.69%) Facebook
2 1 (7.69%) Twitter