The table below looks at the prevalence of the term Advertising in IT jobs advertised for the Slough region. Included is a guide to the average salaries offered in IT jobs that have cited Advertising over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Advertising
Rank 58 58 53
Rank change year-on-year
0 -5
Permanent jobs citing Advertising 13 12 14
As % of all permanent IT jobs located in Slough 2.03% 2.01% 2.39%
As % of the General category 4.30% 4.76% 5.74%
Number of salaries quoted 10 4 14
Average salary £49,500 £38,750 £44,500
Average salary % change year-on-year
+27.74% -12.92%
UK excluding London average salary £40,000 £40,000 £40,000
Advertising
Berkshire

The following table is for comparison with the above and provides statistics for the entire General category in permanent jobs advertised in the Slough region.

General Category
Slough
Permanent IT job ads with a match in the
General category
302 252 244
As % of all permanent IT jobs located in Slough 47.11% 42.28% 41.71%
Number of salaries quoted 225 208 201
Average salary £50,000 £47,000 £45,000
Average salary % change year-on-year
+6.38% +4.44%
90% offered a salary of more than £27,500 £32,500 £23,000
10% offered a salary of more than £65,000 £57,000 £70,000
UK excluding London average salary £45,000 £43,000 £42,500
% change year-on-year
+4.65% +1.17%

Advertising
Jobs Demand Trend in Slough

This chart provides a 3-month moving total of permanent IT jobs citing Advertising across the Slough region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in Slough

Advertising
Salary Trend in Slough

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising across the Slough region.

Advertising Salary Trend in Slough

Advertising
Top 30 Related IT Skills in Slough

For the 6 months to 30 January 2015, IT jobs across the Slough region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising.

1 26 (86.67%) Telecoms
2 20 (66.67%) Scrum
2 20 (66.67%) Agile Software Development
2 20 (66.67%) Business Analysis
3 18 (60.00%) Change Management
4 17 (56.67%) Stakeholder Management
4 17 (56.67%) ISEB
5 16 (53.33%) Project Management
5 16 (53.33%) UML
5 16 (53.33%) Finance
5 16 (53.33%) Banking
5 16 (53.33%) Retail
5 16 (53.33%) Use Case
5 16 (53.33%) User Acceptance Testing
5 16 (53.33%) BPMN
5 16 (53.33%) FMCG
5 16 (53.33%) Waterfall
5 16 (53.33%) User Stories
6 9 (30.00%) Marketing
7 6 (20.00%) B2B
7 6 (20.00%) HubSpot
7 6 (20.00%) Social Media
7 6 (20.00%) Telemarketing
8 5 (16.67%) Email Marketing
8 5 (16.67%) Product Marketing
8 5 (16.67%) Postgraduate
8 5 (16.67%) CRM
8 5 (16.67%) Degree
8 5 (16.67%) NetSuite
9 3 (10.00%) Google

Advertising
Top Related IT Skills in Slough by Category

For the 6 months to 30 January 2015, IT jobs across the Slough region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Applications
1 1 (3.33%) MS Excel
Business Applications
1 2 (6.67%) Google Analytics
2 1 (3.33%) Remedy ITSM
Communications & Networking
1 1 (3.33%) Internet
1 1 (3.33%) ATM
1 1 (3.33%) SDH
1 1 (3.33%) Ethernet
1 1 (3.33%) VPN
1 1 (3.33%) VLAN
1 1 (3.33%) LTE
1 1 (3.33%) 4G
1 1 (3.33%) Radio Access Network
Database & Business Intelligence
1 1 (3.33%) SQL Server
1 1 (3.33%) Data Warehouse
1 1 (3.33%) SQL Server Integration Services
1 1 (3.33%) SQL Server Reporting Services
1 1 (3.33%) SQL Server Analysis Services
General
1 26 (86.67%) Telecoms
2 16 (53.33%) Finance
2 16 (53.33%) Banking
2 16 (53.33%) Retail
3 9 (30.00%) Marketing
Job Titles
1 20 (66.67%) Business Analyst
1 20 (66.67%) Analyst
2 16 (53.33%) Senior Business Analyst
2 16 (53.33%) Senior Analyst
3 5 (16.67%) Senior Communications Manager
3 5 (16.67%) Senior Manager
3 5 (16.67%) Marketing Manager
3 5 (16.67%) Communications Manager
4 2 (6.67%) PPC Executive
4 2 (6.67%) PPC Manager
4 2 (6.67%) PPC Analyst
4 2 (6.67%) PPC Specialist
4 2 (6.67%) Developer
5 1 (3.33%) Web Developer
5 1 (3.33%) Graduate
5 1 (3.33%) Telecoms Business Analyst
5 1 (3.33%) Data Warehouse Developer
5 1 (3.33%) Marketing Assistant
Libraries, Frameworks & Software Standards
1 1 (3.33%) CSS
1 1 (3.33%) HTML
1 1 (3.33%) MDX
1 1 (3.33%) Ajax
1 1 (3.33%) jQuery
1 1 (3.33%) HTML5
1 1 (3.33%) CSS3
Miscellaneous
1 16 (53.33%) FMCG
2 6 (20.00%) Social Media
3 1 (3.33%) Blog
3 1 (3.33%) Home Automation
Processes & Methodologies
1 20 (66.67%) Scrum
1 20 (66.67%) Agile Software Development
1 20 (66.67%) Business Analysis
2 18 (60.00%) Change Management
3 17 (56.67%) Stakeholder Management
4 16 (53.33%) Project Management
4 16 (53.33%) UML
4 16 (53.33%) Use Case
4 16 (53.33%) User Acceptance Testing
4 16 (53.33%) BPMN
4 16 (53.33%) Waterfall
4 16 (53.33%) User Stories
5 6 (20.00%) B2B
5 6 (20.00%) Telemarketing
6 5 (16.67%) Email Marketing
6 5 (16.67%) Product Marketing
6 5 (16.67%) CRM
7 3 (10.00%) Pay per click
7 3 (10.00%) Resource Management
7 3 (10.00%) People Management
Programming Languages
1 2 (6.67%) SQL
2 1 (3.33%) T-SQL
2 1 (3.33%) JavaScript
2 1 (3.33%) Perl
2 1 (3.33%) PHP
2 1 (3.33%) Ruby
Qualifications
1 17 (56.67%) ISEB
2 5 (16.67%) Postgraduate
2 5 (16.67%) Degree
3 1 (3.33%) Microsoft Certification
Systems Management
1 1 (3.33%) OpenView
1 1 (3.33%) Netcool
Vendors
1 6 (20.00%) HubSpot
2 5 (16.67%) NetSuite
3 3 (10.00%) Google
4 1 (3.33%) Microsoft
4 1 (3.33%) HP
4 1 (3.33%) BMC
4 1 (3.33%) Remedy
4 1 (3.33%) Amdocs
4 1 (3.33%) Facebook
4 1 (3.33%) Twitter
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