The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the salaries offered in IT jobs that have cited Database Marketing over the 3 months to 4 May 2016 with a comparison to the same period over the previous 2 years.

3 months to
4 May 2016
Same period 2015 Same period 2014
Database Marketing
Rank 201 205 -
Rank change year-on-year
+4 -
Permanent jobs citing Database Marketing 5 3 0
As % of all permanent IT jobs located in West Yorkshire 0.12% 0.064% -
As % of the Processes & Methodologies category 0.13% 0.072% -
Number of salaries quoted 1 3 0
Median salary £42,500 £30,000 -
Median salary % change year-on-year
+41.66% -
UK excluding London median salary £29,250 £40,000 £32,888
% change year-on-year
-26.87% +21.62%
Database Marketing
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3820 4172 4423
As % of all permanent IT jobs located in West Yorkshire 90.09% 88.39% 87.65%
Number of salaries quoted 3111 3204 3572
Median salary £42,500 £41,000 £40,000
Median salary % change year-on-year
+3.65% +2.50%
90% offered a salary of more than £30,000 £30,000 £29,000
10% offered a salary of more than £60,000 £57,500 £60,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Database Marketing
Jobs Demand Trend in West Yorkshire

The demand trend of job ads across the West Yorkshire region citing Database Marketing as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in West Yorkshire

Database Marketing
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the West Yorkshire region.

Database Marketing Salary Trend in West Yorkshire

Database Marketing
Job Locations in West Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Database Marketing within the West Yorkshire region over the 3 months to 4 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Leeds +12 5 £42,500 +41.66%
Database Marketing
Yorkshire

Database Marketing
Top 25 Related IT Skills in West Yorkshire

For the 6 months to 4 May 2016, IT jobs citing Database Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Yorkshire region with a requirement for Database Marketing.

1 15 (100.00%) Marketing
2 10 (66.67%) SQL
2 10 (66.67%) MS Excel
2 10 (66.67%) Data Mining
2 10 (66.67%) Retail
2 10 (66.67%) Customer Analysis
2 10 (66.67%) Data Quality
2 10 (66.67%) Analytics
2 10 (66.67%) Customer Analytics
3 5 (33.33%) Agile Software Development
4 3 (20.00%) ITIL
4 3 (20.00%) DSDM
4 3 (20.00%) Service Delivery
4 3 (20.00%) Change Management
4 3 (20.00%) Finance
4 3 (20.00%) Scrum
4 3 (20.00%) Time Management
5 2 (13.33%) SDLC
5 2 (13.33%) User Stories
5 2 (13.33%) Waterfall
5 2 (13.33%) Business Analysis
5 2 (13.33%) Direct Marketing
5 2 (13.33%) Use Case
5 2 (13.33%) Data Warehouse
6 1 (6.67%) Data Management

Database Marketing
Top Related IT Skills in West Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 10 (66.67%) MS Excel
Database & Business Intelligence
1 10 (66.67%) Data Mining
2 2 (13.33%) Data Warehouse
General
1 15 (100.00%) Marketing
2 10 (66.67%) Retail
3 3 (20.00%) Finance
Job Titles
1 12 (80.00%) Analyst
2 10 (66.67%) Database Analyst
2 10 (66.67%) Database Marketing Analyst
2 10 (66.67%) Marketing Analyst
3 5 (33.33%) Senior Analyst
3 5 (33.33%) Senior Database Analyst
3 5 (33.33%) Senior Marketing Analyst
4 3 (20.00%) Delivery Manager
4 3 (20.00%) Service Manager
4 3 (20.00%) Services Delivery Manager
5 2 (13.33%) Business Analyst
Processes & Methodologies
1 10 (66.67%) Analytics
1 10 (66.67%) Customer Analysis
1 10 (66.67%) Customer Analytics
2 5 (33.33%) Agile Software Development
3 3 (20.00%) Change Management
3 3 (20.00%) DSDM
3 3 (20.00%) ITIL
3 3 (20.00%) Scrum
3 3 (20.00%) Service Delivery
3 3 (20.00%) Time Management
4 2 (13.33%) Business Analysis
4 2 (13.33%) Direct Marketing
4 2 (13.33%) SDLC
4 2 (13.33%) Use Case
4 2 (13.33%) User Stories
4 2 (13.33%) Waterfall
5 1 (6.67%) Data Management
Programming Languages
1 10 (66.67%) SQL
Quality Assurance & Compliance
1 10 (66.67%) Data Quality