The table below looks at the statistics for Database Marketing skills in IT jobs advertised for the West Yorkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Database Marketing over the 3 months to 29 July 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
29 Jul 2015
Same period 2014 Same period 2013
Database Marketing
Rank - - 179
Permanent jobs citing Database Marketing 0 0 1
As % of all permanent IT jobs located in West Yorkshire - - 0.029%
As % of the Processes & Methodologies category - - 0.034%
Number of salaries quoted 0 0 1
Average salary - - £25,000
UK excluding London average salary £40,000 £30,500 £47,500
% change year-on-year
+31.14% -35.78%
Database Marketing
Yorkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the West Yorkshire region.

Processes & Methodologies Category
West Yorkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
4216 4170 2966
As % of all permanent IT jobs located in West Yorkshire 88.22% 85.56% 84.60%
Number of salaries quoted 3350 3320 2250
Average salary £45,000 £40,000 £37,500
Average salary % change year-on-year
+12.50% +6.66%
90% offered a salary of more than £30,000 £29,000 £27,500
10% offered a salary of more than £60,000 £55,000 £55,000
UK excluding London average salary £44,500 £42,500 £40,995
% change year-on-year
+4.70% +3.67%

Database Marketing
Jobs Demand Trend in West Yorkshire

This chart provides a 3-month moving total of permanent IT jobs citing Database Marketing across the West Yorkshire region as a proportion of the total demand within the Processes & Methodologies category.

Database Marketing Jobs Demand Trend in West Yorkshire

Database Marketing
Salary Trend in West Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Database Marketing across the West Yorkshire region.

Database Marketing Salary Trend in West Yorkshire

Database Marketing
Top 20 Related IT Skills in West Yorkshire

For the 6 months to 29 July 2015, IT jobs across the West Yorkshire region citing Database Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing.

1 3 (100.00%) SQL
1 3 (100.00%) Oracle
1 3 (100.00%) SQL Server
1 3 (100.00%) MS Excel
1 3 (100.00%) MS Access
1 3 (100.00%) IBM
1 3 (100.00%) Marketing
1 3 (100.00%) Unica
2 2 (66.67%) Email Marketing
2 2 (66.67%) Aprimo
2 2 (66.67%) Retail
2 2 (66.67%) Alterian
2 2 (66.67%) Adobe
2 2 (66.67%) Chordiant
2 2 (66.67%) FastStats
2 2 (66.67%) Eloqua
2 2 (66.67%) Campaign Management
2 2 (66.67%) Adobe Campaign
3 1 (33.33%) Data Analysis
3 1 (33.33%) Marketing Management

Database Marketing
Top Related IT Skills in West Yorkshire by Category

For the 6 months to 29 July 2015, IT jobs across the West Yorkshire region citing Database Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Database Marketing. Up to 20 skills are shown per category.

Applications
1 3 (100.00%) MS Excel
2 2 (66.67%) FastStats
Business Applications
1 3 (100.00%) Unica
2 2 (66.67%) Adobe Campaign
Database & Business Intelligence
1 3 (100.00%) SQL Server
1 3 (100.00%) MS Access
General
1 3 (100.00%) Marketing
2 2 (66.67%) Retail
Job Titles
1 3 (100.00%) Analyst
2 2 (66.67%) Marketing Analyst
3 1 (33.33%) Customer Analyst
3 1 (33.33%) SQL Data Analyst
3 1 (33.33%) Data Analyst
Processes & Methodologies
1 2 (66.67%) Email Marketing
1 2 (66.67%) Campaign Management
2 1 (33.33%) Data Analysis
2 1 (33.33%) Marketing Management
Programming Languages
1 3 (100.00%) SQL
Vendors
1 3 (100.00%) IBM
1 3 (100.00%) Oracle
2 2 (66.67%) Chordiant
2 2 (66.67%) Adobe
2 2 (66.67%) Alterian
2 2 (66.67%) Aprimo
2 2 (66.67%) Eloqua