The table below looks at the statistics for SEO skills in IT jobs advertised for the Wokingham region. Included is a guide to the average salaries offered in IT jobs that have cited SEO over the 3 months to 20 August 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
20 Aug 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 26 20 43
Rank change year-on-year
-6 +23
Permanent jobs citing SEO 1 5 3
As % of all permanent IT jobs located in Wokingham 1.15% 5.95% 1.49%
As % of the Processes & Methodologies category 1.75% 10.64% 1.76%
Number of salaries quoted 0 5 3
Average salary - £32,500 £50,000
Average salary % change year-on-year
- -35.00%
UK excluding London average salary £30,000 £31,000 £31,500
% change year-on-year
-3.22% -1.58%
SEO
Berkshire

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Wokingham region.

Processes & Methodologies Category
Wokingham
Permanent IT job ads with a match in the
Processes & Methodologies category
57 47 170
As % of all permanent IT jobs located in Wokingham 65.52% 55.95% 84.16%
Number of salaries quoted 53 47 161
Average salary £39,000 £32,500 £50,000
Average salary % change year-on-year
+20.00% -35.00%
90% offered a salary of more than £25,000 £32,500 £37,500
10% offered a salary of more than £55,000 £60,000 £43,000
UK excluding London average salary £42,500 £41,000 £40,000
% change year-on-year
+3.65% +2.50%

SEO
Jobs Demand Trend in Wokingham

This chart provides a 3-month moving total of permanent IT jobs citing SEO across the Wokingham region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Wokingham

SEO
Salary Trend in Wokingham

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO across the Wokingham region.

SEO Salary Trend in Wokingham

SEO
Top 11 Related IT Skills in Wokingham

For the 6 months to 20 August 2014, IT jobs across the Wokingham region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO.

1 2 (100.00%) CMS
1 2 (100.00%) Content Management
1 2 (100.00%) Google
1 2 (100.00%) Pay per click
1 2 (100.00%) Marketing
1 2 (100.00%) Copywriting
1 2 (100.00%) Google Analytics
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Social Media
1 2 (100.00%) Twitter
1 2 (100.00%) Analytics

SEO
Top Related IT Skills in Wokingham by Category

For the 6 months to 20 August 2014, IT jobs across the Wokingham region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 2 (100.00%) CMS
Business Applications
1 2 (100.00%) Google Analytics
General
1 2 (100.00%) Marketing
Job Titles
1 2 (100.00%) Marketing Executive
1 2 (100.00%) Digital Marketing Executive
Miscellaneous
1 2 (100.00%) Copywriting
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Content Management
1 2 (100.00%) Pay per click
1 2 (100.00%) Digital Marketing
1 2 (100.00%) Analytics
Vendors
1 2 (100.00%) Google
1 2 (100.00%) Twitter