Personalisation Audience Manager
- Hiring Organisation
- Frasers Group
- Location
- London, United Kingdom
- Salary
- Confidential
DescriptionThe Role:We are looking for a highly analytical and commercially minded Personalisation Audience Manager to lead the development, management, and optimisation of customer audiences across digital and marketing channels.This role will sit within the Personalisation function and play a critical role in scaling customer segmentation, audience strategy … cross-channel personalisation capabilities through data, process improvement, and AI-driven approaches.This is a highly collaborative role that combines customer insight, technical understanding, stakeholder management, and strategic thinking.Key Responsibilities:Manage day-to-day audience and segmentation requirements within the Customer Data Platform from a business perspective.Own ...