Google Analytics Analyst Contract Job Trends in the Midlands

Google Analytics Analyst
England > Midlands

The median Google Analytics Analyst daily rate in the Midlands is £515, according to job vacancies posted in the 6 months leading up to 17 September 2026.

The table below compares current contractor rates and summary statistics with the previous two years.

6 months to
17 Sep 2026
Same period 2025 Same period 2024
Rank 192 - -
Rank change year-on-year - - -
Contract jobs requiring a Google Analytics Analyst 2 0 0
As % of all contract jobs in the Midlands 0.041% - -
As % of the Job Titles category 0.045% - -
Number of daily rates quoted 2 0 0
Median daily rate (50th Percentile) £515 - -
England median daily rate £515 £325 -
% change year-on-year +58.46% - -

All Contract IT Job Roles
Midlands

For comparison with the information above, the following table provides summary statistics for all contract IT job vacancies in the Midlands. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the Midlands with a recognized job title 4,407 2,370 2,526
% of contract IT jobs with a recognized job title 90.36% 89.40% 93.21%
Number of daily rates quoted 2,437 1,558 1,602
10th Percentile £313 £213 £250
25th Percentile £413 £358 £374
Median daily rate (50th Percentile) £490 £450 £500
Median % change year-on-year +8.89% -10.00% +4.71%
75th Percentile £588 £563 £600
90th Percentile £675 £639 £688
England median daily rate £525 £508 £525
% change year-on-year +3.45% -3.33% -4.55%
Number of hourly rates quoted 420 169 115
10th Percentile £13.37 £12.62 £12.63
25th Percentile £15.50 £16.17 £14.26
Median hourly rate £22.81 £25.00 £21.00
Median % change year-on-year -8.78% +19.05% +5.00%
75th Percentile £40.00 £33.88 £38.63
90th Percentile £65.51 £50.00 £52.26
England median hourly rate £44.46 £25.15 £46.18
% change year-on-year +76.76% -45.54% +3.20%

Google Analytics Analyst
Job Vacancy Trend in the Midlands

Historical trend showing the proportion of contract IT job postings featuring 'Google Analytics Analyst' in the job title relative to all contract IT jobs advertised in the Midlands.

Google Analytics Analyst job vacancy trend in the Midlands

Google Analytics Analyst
Daily Rate Trend in the Midlands

Contractor daily rate distribution trend for Google Analytics Analyst job vacancies in the Midlands.

Contractor daily rate distribution trend for Google Analytics Analyst job vacancies in the Midlands

Google Analytics Analyst
Contract Job Locations in the Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Analytics Analyst within the Midlands region over the 6 months to 17 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
West Midlands - 2 £515 - 1
Google Analytics Analyst
England

Google Analytics Analyst Skill Set
Top 30 Co-Occurring Skills & Capabilities in the Midlands

For the 6 months to 17 September 2026, Google Analytics Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all contract job ads across the Midlands region featuring Google Analytics Analyst in the job title.

1 2 (100.00%) Actionable Insight
1 2 (100.00%) Analytics
1 2 (100.00%) Behavioural Analytics
1 2 (100.00%) BigQuery
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Confluence
1 2 (100.00%) Continuous Improvement
1 2 (100.00%) Dashboard Development
1 2 (100.00%) Data Analysis
1 2 (100.00%) Data Quality
1 2 (100.00%) Data-Driven Decision Making
1 2 (100.00%) Decision-Making
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Digital Transformation Programme
1 2 (100.00%) GCP
1 2 (100.00%) Google
1 2 (100.00%) Google Analytics
1 2 (100.00%) Google Tag Manager
1 2 (100.00%) JIRA
1 2 (100.00%) Looker
1 2 (100.00%) Performance Analysis
1 2 (100.00%) Performance Measurement
1 2 (100.00%) Power BI
1 2 (100.00%) Power Platform
1 2 (100.00%) SC Cleared
1 2 (100.00%) Security Cleared
1 2 (100.00%) Splunk
1 2 (100.00%) SQL
1 2 (100.00%) Stakeholder Engagement
2 1 (50.00%) SFIA

Google Analytics Analyst Skill Set
Co-Occurring Skills & Capabilities in the Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (100.00%) Confluence
Cloud Services
1 2 (100.00%) GCP
1 2 (100.00%) Google Analytics
1 2 (100.00%) Google Tag Manager
1 2 (100.00%) Power Platform
Database & Business Intelligence
1 2 (100.00%) BigQuery
1 2 (100.00%) Looker
1 2 (100.00%) Power BI
Development Applications
1 2 (100.00%) JIRA
General
1 2 (100.00%) Analytical Skills
1 2 (100.00%) Public Sector
Processes & Methodologies
1 2 (100.00%) Actionable Insight
1 2 (100.00%) Analytics
1 2 (100.00%) Behavioural Analytics
1 2 (100.00%) Business Intelligence
1 2 (100.00%) Continuous Improvement
1 2 (100.00%) Dashboard Development
1 2 (100.00%) Data Analysis
1 2 (100.00%) Data-Driven Decision Making
1 2 (100.00%) Decision-Making
1 2 (100.00%) Digital Analytics
1 2 (100.00%) Digital Transformation Programme
1 2 (100.00%) Performance Analysis
1 2 (100.00%) Performance Measurement
1 2 (100.00%) Stakeholder Engagement
2 1 (50.00%) SFIA
Programming Languages
1 2 (100.00%) SQL
Qualifications
1 2 (100.00%) SC Cleared
1 2 (100.00%) Security Cleared
Quality Assurance & Compliance
1 2 (100.00%) Data Quality
Vendors
1 2 (100.00%) Google
1 2 (100.00%) Splunk