Web Analytics Contract Job Trends in Tyne and Wear

Web Analytics
North East > Tyne and Wear

The table below provides summary statistics and contractor rates for jobs advertised in Tyne and Wear requiring Web Analytics skills. It covers contract job vacancies from the 6 months leading up to 12 April 2026, with comparisons to the same periods in the previous two years.

6 months to
12 Apr 2026
Same period 2025 Same period 2024
Rank 55 - 32
Rank change year-on-year - - -
Contract jobs citing Web Analytics 3 0 1
As % of all contract jobs in Tyne and Wear 0.61% - 0.41%
As % of the Processes & Methodologies category 0.74% - 0.49%
Number of daily rates quoted 3 0 1
10th Percentile - - -
25th Percentile £306 - £466
Median daily rate (50th Percentile) £313 - £477
75th Percentile £319 - £489
90th Percentile - - -
North East median daily rate £313 - £477

All Process & Methodology Skills
Tyne and Wear

Web Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in Tyne and Wear.

Contract vacancies with a requirement for process or methodology skills 403 194 206
As % of all contract IT jobs advertised in Tyne and Wear 82.41% 84.72% 85.12%
Number of daily rates quoted 281 145 102
10th Percentile £280 £218 £188
25th Percentile £380 £350 £363
Median daily rate (50th Percentile) £450 £450 £481
Median % change year-on-year - -6.44% -12.55%
75th Percentile £538 £550 £589
90th Percentile £594 £625 £650
North East median daily rate £450 £463 £485
% change year-on-year -2.70% -4.64% -11.82%
Number of hourly rates quoted 35 5 36
10th Percentile £17.00 - £11.50
25th Percentile £50.63 £11.60 £12.13
Median hourly rate £61.16 £16.50 £17.50
Median % change year-on-year +270.67% -5.71% -
75th Percentile £70.00 £18.25 £48.75
90th Percentile - £36.55 £50.00
North East median hourly rate £65.00 £14.07 £17.50
% change year-on-year +361.98% -19.60% -57.06%

Web Analytics
Job Vacancy Trend in Tyne and Wear

Historical trend showing the proportion of contract IT job postings citing Web Analytics relative to all contract IT jobs advertised in Tyne and Wear.

Web Analytics job vacancy trend in Tyne and Wear

Web Analytics
Daily Rate Trend in Tyne and Wear

Contractor daily rate distribution trend for jobs in Tyne and Wear citing Web Analytics.

Contractor daily rate distribution trend for jobs in Tyne and Wear citing Web Analytics

Web Analytics
Contract Job Locations in Tyne and Wear

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Web Analytics within the Tyne and Wear region over the 6 months to 12 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Newcastle upon Tyne - 3 £313 -
Web Analytics
North East

Web Analytics
Co-Occurring Skills & Capabilities in Tyne and Wear by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Cloud Services
1 3 (100.00%) Google Analytics
General
1 3 (100.00%) Public Sector
1 3 (100.00%) Social Skills
Job Titles
1 3 (100.00%) Analyst
1 3 (100.00%) Performance Analyst
Miscellaneous
1 3 (100.00%) Product Ownership
Processes & Methodologies
1 3 (100.00%) Agile
1 3 (100.00%) Analytics
1 3 (100.00%) Coaching
1 3 (100.00%) Dashboard Development
1 3 (100.00%) Digital Analytics
1 3 (100.00%) Interaction Design
1 3 (100.00%) Mentoring
1 3 (100.00%) Multivariate Testing
1 3 (100.00%) Performance Analysis
1 3 (100.00%) Performance Metrics
1 3 (100.00%) Problem-Solving
1 3 (100.00%) User Research
1 3 (100.00%) User-Centered Design (UCD)
Programming Languages
1 3 (100.00%) SQL
Vendors
1 3 (100.00%) Google