Story Mapping Contract Job Trends in the UK excluding London

Story Mapping
UK > UK excluding London

The table below provides summary statistics and contractor rates for jobs advertised in the UK excluding London requiring Story Mapping skills. It covers contract job vacancies from the 6 months leading up to 21 December 2025, with comparisons to the same periods in the previous two years.

6 months to
21 Dec 2025
Same period 2024 Same period 2023
Rank 382 348 398
Rank change year-on-year -34 +50 +63
Contract jobs citing Story Mapping 5 10 14
As % of all contract jobs in the UK excluding London 0.028% 0.067% 0.072%
As % of the Processes & Methodologies category 0.032% 0.077% 0.081%
Number of daily rates quoted 1 3 10
10th Percentile - £354 £419
25th Percentile £478 £361 £428
Median daily rate (50th Percentile) £485 £373 £466
Median % change year-on-year +30.20% -20.06% -17.52%
75th Percentile £493 £406 £516
90th Percentile - £425 £526
UK median daily rate £500 £373 £475
% change year-on-year +34.23% -21.58% -13.64%

All Process and Methodology Skills
UK excluding London

Story Mapping falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the UK excluding London.

Contract vacancies with a requirement for process or methodology skills 15,587 12,948 17,276
As % of all contract IT jobs advertised in the UK excluding London 85.91% 87.17% 88.47%
Number of daily rates quoted 9,513 7,612 11,167
10th Percentile £220 £238 £250
25th Percentile £375 £381 £400
Median daily rate (50th Percentile) £475 £500 £500
Median % change year-on-year -5.00% - -
75th Percentile £575 £600 £600
90th Percentile £675 £688 £688
UK median daily rate £500 £525 £530
% change year-on-year -4.76% -0.94% -3.64%
Number of hourly rates quoted 1,768 749 1,201
10th Percentile £14.37 £15.50 £14.25
25th Percentile £17.30 £20.00 £17.72
Median hourly rate £23.00 £31.50 £44.50
Median % change year-on-year -26.98% -29.21% +39.26%
75th Percentile £48.75 £63.75 £65.00
90th Percentile £68.00 £71.38 £77.50
UK median hourly rate £25.15 £32.50 £43.84
% change year-on-year -22.62% -25.86% +25.25%

Story Mapping
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of contract IT job postings citing Story Mapping relative to all contract IT jobs advertised in the UK excluding London.

Story Mapping job vacancy trend in the UK excluding London

Story Mapping
Daily Rate Trend in the UK excluding London

Contractor daily rate distribution trend for jobs in the UK excluding London citing Story Mapping.

Contractor daily rate distribution trend for jobs in the UK excluding London citing Story Mapping

Story Mapping
Contract Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Story Mapping within the UK excluding London region over the 6 months to 21 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
South East -19 2 £485 - 1
North of England -38 2 - -
Yorkshire - 2 - -
Midlands - 1 - -
West Midlands - 1 - -
Story Mapping
UK

Story Mapping
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (20.00%) Confluence
Cloud Services
1 2 (40.00%) Microsoft 365
1 2 (40.00%) Power Platform
2 1 (20.00%) Azure
Database & Business Intelligence
1 2 (40.00%) Power BI
2 1 (20.00%) SQL Server
Development Applications
1 1 (20.00%) JIRA
General
1 3 (60.00%) Finance
2 2 (40.00%) Influencing Skills
3 1 (20.00%) Banking
3 1 (20.00%) Retail
3 1 (20.00%) Social Skills
3 1 (20.00%) Telecoms
Job Titles
1 3 (60.00%) Product Owner
2 2 (40.00%) Analyst
2 2 (40.00%) Business Analyst
2 2 (40.00%) Senior
2 2 (40.00%) Senior Analyst
2 2 (40.00%) Senior Business Analyst
3 1 (20.00%) Banking Analyst
3 1 (20.00%) Banking Business Analyst
3 1 (20.00%) Senior Banking Business Analyst
Miscellaneous
1 3 (60.00%) Product Ownership
2 1 (20.00%) Legacy Systems
2 1 (20.00%) Private Cloud
Processes & Methodologies
1 5 (100.00%) Agile
1 5 (100.00%) User Stories
2 3 (60.00%) Decision-Making
2 3 (60.00%) Migration
2 3 (60.00%) Product Backlog
2 3 (60.00%) Product Vision
2 3 (60.00%) Project Delivery
2 3 (60.00%) Roadmaps
2 3 (60.00%) Workshop Facilitation
3 2 (40.00%) Backlog Prioritisation
3 2 (40.00%) Customer Experience
3 2 (40.00%) Data-Driven Decision Making
3 2 (40.00%) Impact Mapping
3 2 (40.00%) MoSCoW
3 2 (40.00%) Performance Measurement
3 2 (40.00%) Product Roadmap
3 2 (40.00%) Programme Delivery
3 2 (40.00%) Scrum
3 2 (40.00%) Stakeholder Management
3 2 (40.00%) Traceability Matrix
Qualifications
1 2 (40.00%) Degree
2 1 (20.00%) CSPO