PPC Specialist
Truro, England, United Kingdom
The Engage Partnership Recruitment
campaign budgets effectively, ensuring optimal allocation and pacing to achieve performance goals. Implement and manage bidding strategies (both manual and automated) to maximise ROI / ROAS and achieve CPA targets. Continuously monitor campaign performance, analyse data using tools like Google Analytics (GA4), identify trends, and generate actionable insights for … improvement. Design and execute A / B tests on ad copy, landing pages, bidding strategies, audiences, and other campaign elements. Optimise campaigns based on key metrics including Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate, Cost Per Acquisition (CPA), and Return on Ad … Google Ads, Microsoft Ads), industry best practices, and algorithm changes. Collaborate with wider marketing team members (SEO, Content, Social Media) and potentially web developers / designers to ensure alignment and optimise conversion paths. Manage and optimise product feeds for Google Shopping campaigns (if applicable). [Optional: Explore, test, and More ❯
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