Web specialist
Darwen, Lancashire, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Capita
experiments Build experiments via the Optimizely Web Experimentation tool and analyse their performance. Proactively review and optimise the experimentation process Ideate, create and assist in implementing A / B tests on the TV Licensing website (using the Optimizely Experimentation tool). Conduct quantitative and qualitative research to identify conversion rate issues & opportunities. Document A / B testing opportunities for key website elements such as landing pages, CTAs, and key funnels to enhance user engagement and conversion rates. Work with Senior Product Owners to analyse, review & present back test outcomes, as well as proactively presenting actionable insights to improve website performance. Support Senior Product Owners to assist with … data-led prioritisation of the experimentation pipeline. Communicate with internal product owners and content leads to ensure timely and smooth implementation of design updates, features and A / B tests, ensuring these align with both user needs and business objectives. Ability to proactively identify and troubleshoot issues during implementation. What you'll need to bring More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: