Senior Digital Marketing Manager
- Location
- Penarth, Wales, United Kingdom
account(s) — including Search, PMax and Demand Gen campaigns — and set up, run and test paid social and other platforms (Meta, LinkedIn, Microsoft / Bing, TikTok or similar). End-to-end ownership of campaign setup, targeting, bids / budgets, creative testing and performance optimisation. Strong … equivalent, UTM tagging; knowledge of server-side tracking an advantage). Experience working with landing page optimisation and conversion rate optimisation (A / B testing, basic CRO principles). Data-driven: comfortable analysing performance, building reports and drawing actionable insights to improve ROAS ...