2 of 2 A/B Testing Jobs in Wales

important the candidate can foster a creative team environment, inventing new approaches to ad creative and targeting, building robust A / B testing structures, diving deep into campaign performance data, and doubling down on what's performing. Key job responsibilities … Lead marketing automation and audience strategy implementation to drive program efficiency and improve lead quality. - Establish rigorous testing frameworks (A / B, incrementality, geo-lift) and optimization processes. Develop metrics and measurement to determine campaign effectiveness and true incremental impact. - Lead budget planning ...

Strategic Management & Development • Day-to-day management and strategic oversight of website development, enhancements and content • Champion web-first best practice in SEO, UX / UI and mobile responsiveness • Own compliance with WCAG accessibility standards Content Management & Quality Assurance • Final gatekeeper for all web content – review, edit and approve … organic & paid journeys from first touch to conversion • Design, build and test high-converting landing pages Use GA4, Looker Studio and behaviour tools (CrazyEgg / Hotjar) to drive insights Training, Process & Documentation • Train new CMS users • Create and maintain SOPs, documentation and web style guides What We’re Looking ...