Principal Consultant – CRM & Next-Best-Action Decisioning
- Hiring Organisation
- Jobleads-UK
- Location
- City of Edinburgh, Scotland, United Kingdom
progression - architecting the roadmap from campaign-based engagement to fully autonomous, real-time decisioning ecosystems. Define the vision and guardrails for the use of AI, adaptive models, and contextual data - ensuring responsible, value-driven application of advanced NBA capabilities. Oversee translation of business strategy into decisioning blueprints, prioritised … integration of NBA/CRM platforms, including understanding of data pipelines, APIs, and workflow automation. Proven ability to shape and lead large-scale decisioning transformation programmes from strategy to deployment. Demonstrated experience defining NBA operating models, governance, and measurement frameworks. Skilled at advising senior stakeholders on how to scale ...