1 of 1 ATL Jobs in the South East

Measurement Lead, you will be Sky's senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed … media measurement framework, defining KPI standards, methodological principles, evidential standards and the measurement approaches used to evaluate media investment across ATL and digital. Act as Sky's senior technical measurement authority, providing expert guidance on measurement design, KPI selection, campaign evaluation and interpretation of results. Lead the design and delivery ...