advanced personalisation strategies. Key Responsibilities Build, segment, and optimise audiences for multi-channel campaigns (email, app, web, push, paid social, personalisation). Analyse campaign performance, measure ROI, and provide actionable recommendations. Develop dashboards and reporting in Power BI to track KPIs and performance trends. Partner with the operations team to ensure smooth end-to-end campaign delivery. Contribute to More ❯
Welwyn Garden City, Hertfordshire, United Kingdom Hybrid / WFH Options
Adecco
guide targeted recruitment and ensure balanced representation. Automate engagement workflows, including reminders, nudges, and prompts to sustain momentum. Align Champion activity with campaign objectives, providing clear impact insights and actionable recommendations. Ensure assurance-aligned reporting, maintaining high standards of accuracy and evidence-based metrics. Support skills matrix tracking, enabling visibility into training needs and development progress. Collaborate with the More ❯
behaviour. Evaluate the impact of campaigns, promotions, and seasonal activity (e.g., click-and-collect offers). Investigate the business impact of website issues or incorrect tag management. Provide clear, actionablerecommendations to drive customer engagement and business growth. Role Requirements Must-haves: Strong expertise in GA4 and BigQuery. Proven experience delivering digital analytics in a large-scale retail … or ecommerce environment. Ability to translate data into actionable insights for senior stakeholders. Credible, engaging communicator with a proactive, problem-solving approach. Experience with BI tools (e.g., Looker). Background in experimentation or A/B testing. Self-starter mindset, with the ability to anticipate challenges and identify solutions early. More ❯
