Senior Media Analyst
Scarborough, England, United Kingdom
Publicisgroupe
the years to come. Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines. Overview The Senior Media … media are needed for this role. The candidate must be a great teammate and responsive in a client service environment. Responsibilities Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators Determine campaign data and tracking requirements – manage … tools Knowledge of web measurement technologies: Ad serving platforms (e.g. DART) and digital display campaign performance data Website analytics software (e.g. Adobe SiteCatalyst, Test & Target) Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough) Technical computer skills including Excel and PowerPoint Knowledge of statistical software packages (e.g. More ❯
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