2 of 2 Adobe Analytics Jobs in the Thames Valley

and data sits at the heart of how they do it. The business operates several well-known wine brands under its umbrella, and is now looking to take customer analytics to the next level. This is a role made for wine lovers, and the benefits ensure that you won't miss out on a sample or two! The Situation …/Merchandise Analyst. The role will sit at the heart of the commercial team , working across CRM, Finance, BI, and Insight functions. The Role This is a hands-on analytics role , owning how campaign and customer insights are generated and used to inform decision-making. You’ll work across key areas such as segmentation, timing, and customer volume planning … while also helping to shape the future direction of customer data architecture. Core Responsibilities: Deliver campaign performance analytics across all brands Build and manage dashboards for campaign tracking and performance Work closely with CRM, Data, and Finance teams to optimise planning and understand ROI Support customer segmentation and strategic targeting Contribute to defining and improving their customer data platform More ❯

in product and project management tools Experience with using research techniques to advocate for our users & synthesise feedback into priorities Experience and familiarity working with Optimisation and testing platforms (Adobe Target) and Marketing Analytics platforms (Adobe Analytics) Experience with site optimisation (i.e., A/B testing, Multivariate testing) and personalisation Experience in content management systems, specifically More ❯