Optimisation Principal
- Hiring Organisation
- Appcast
- Location
- London, UK
Technical Stack Expertise: Hands-on mastery and architectural understanding of:Experimentation: Adobe Target, Optimizely (client/server-side, statistical rigor).Analytics: GA4, Adobe Analytics, Amplitude (segmentation, event tracking).CDP & Personalisation: Segment, Tealium, Dynamic Yield, Braze (data unification, activation, real-time engines).CMS & Data Infra: AEM, Sitecore, data warehousing, governance ...