Head of Data Strategy
- Location
- Greater London, England, United Kingdom
Research, Content, Creative, Digital, PR, Inbound and Experiential. Given the Brand to Sales offer is based on the convergence of Creative, Communications and Technology skills, Octopus Group recognises the massive potential of putting a data-centric approach at the heart of its B2B programmes and is looking … campaign to set the right data capture requirements and then interpret the data to improve ongoing performance is a skill. It requires an analytical mind, good with numbers and marketing knowledge. An understanding of lead generation and nurture; in particular Sirius Decisions Waterfall is helpful. In addition ...