Analytics Associate Director (Marketing Measurement) - Media Agency
- Hiring Organisation
- Silverdrum
- Location
- London Area, United Kingdom
robust testing frameworks and measurement plans across brand and performance campaigns Manage relationships with clients, media teams and third-party measurement partners Present complex analytical findings in a clear, commercial and engaging way Help evolve measurement frameworks and best practice across the wider analytics function Skills & experience Experience … Strong understanding of campaign effectiveness methodologies including Brand Lift, Conversion Lift, incrementality testing and campaign analytics Confident presenting insights and influencing senior stakeholders Strong analytical mindset with knowledge of statistics and experimental design Experience using SQL plus either Python or R would be advantageous Comfortable managing multiple projects across ...